Rebranding and repositioning of the program 2- Increase awareness in different communities 3- Increase the reach to the target market 4- Encourage alumni to promote the program through social media 5- Engage audiences at social-multicultural events 6- Hand over flyers right at the airport to newcomers 7- Set up booths at career fairs 8- Create awareness before landing through CIIP 9- Create awareness amongst potential employers ACTION: Recommended Steps:
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About ibm IBM is a global technology and innovation company that stands for progress. With operations in over 170 countries‚ IBMers around the world invent and integrate hardware‚ software and services to help forward-thinking enterprises‚ institutions and people everywhere succeed in building a smarter planet. IBM has been present in India since 1992. The diversity and breadth of the entire IBM portfolio of research‚ consulting‚ solutions‚ services‚ systems and software‚ uniquely distinguishes
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CASE ANALYSIS: IBM IN 2009 Analysis Industry: Computer Services Industry Porter’s 5 Forces 1) Risk of entry by potential competitors The risk of entry by potential competitors is relatively low (+). This is due to the newly entrant competitors that need a large market capitalization‚ software materials‚ services and consulting; to gain consumer’s interests. If consumers are able to choose buying their products from a large company that are adequate in the computer hardware‚ services
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There are three main reasons for IBM to come up with “Think”: the first one is that the ThinkPad’s success has created high awareness in the customers’ mind‚ and then without absolutely giving up the old popular brand‚ IBM’s managers abstract a similar but new brand—“Think”‚ which contains the managers’ expectation to continue the success of ThinkPad; the second one is that the original founder of IBM—T. J. Watson—has made “Think” the motto since he established IBM. Therefore‚ deepening its own brand
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1. The SWOT analysis for IBM’s Smarter Planet initiative is as follows: Strengths: 1. IBM has high quality and efficient employees who satisfy all the customers’ needs and want. 2. IBM is a well-known brand name in the world. Weaknesses: 1. IBM seems to focus only on big companies whereas there are a large number of small and medium companies around the world. 2. They are exploring new products in complex markets which might make changes difficult. Opportunities: 1. Offering new technologies
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IBM and their workforce diversity program. 1. IBM is a pioneer in diversity programs. How does it diversity its employees (the criteria). Discuss those (the criteria) in brief. Answer: IBM considered by many to be the leading organization in the field which manages a strong workforce diversity. IBM diversified their workforce in these criteria’s: A. Gender B. Physical Ability C. Age D. Ethnicity Discussion: A. IBM diversified their workforce by advancing women’s which represents ”Gender”
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multinational corporation Company or enterprise operating in several countries‚ usually defined as one that has 25% or more of its output capacity located outside its country of origin. The world’s four largest multinationals in 2000‚ were Exxon Mobil‚ Wal-Mart Stores‚ General Motors‚ and Ford Motor their joint revenues were more than the combined gross national product of all African countries. 22 multinationals made more than $6 billion profit in 2000‚ and Exxon Mobil made $17.7 billion profit
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IBM operates primarily in a single industry using several segments that create a value by offering a variety of solutions that include‚ either singularly or in some combination‚ technologies‚ systems‚ products‚ services‚ software and financing. This may lead you to believe that IBM has adopted a corporate level strategy of concentrating on a single business unit‚ but this is only half the picture. For IBM there is not one general type of corporate strategy that best suits their needs‚ but a combination
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assalamualaikum‚ One of the common challenges faced by Malaysian multinational company is cultural diversity. Culture is the learned‚ shared way of doing things in a particular society. It is the way‚ for example in which its member eat‚ dress‚ greet and treat one another‚ teach their children‚ solve everyday problems‚ and so on ( Schermerhorn‚ Hunt‚ Osborn 2003). Cultural diversity in workplace refers to the range of differences between individuals in an organization. It affects the way in
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Founded in 1911‚ IBM was for many years the world’s dominant computer company. But by the time when Louis V. Gertsner obtained the CEO position at the above corporation it was in a very problematic situation. At the press many analytics described the case like deep depression. Most prominent were two men Charles Morris and Charles Ferguson who had written a book‚ "Computer Wars"‚ which took a grim view of IBM’s prospects. They stated: "There is a serious possibility that IBM is finished as a
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