Unilever: Globalising Ice-cream Business LUISS GUIDO CARLI International Marketing course (2009-2010) By Filippo Unilever Ice-cream division Plans for changes in marketing and brand strategy Ice cream market has several features that determine a constant need of change and innovation. Unilever marketing measures should move in parallel or anticipating these kind of major changes. Firstly‚ to create and deliver superior costumer value‚ satisfing costumers who stay loyal and buy more. Secondly‚
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Ice. What could be danger to a mother‚ a symbol to a reader‚ or a slab of frozen water to most of you is my home. It’s where I have found my true self and have grown up. Rink to rink‚ pond to pond. Anywhere I could find an opportunity to progress and do what I love. Hundreds of miles on road under my feet‚ but yet thousands on the ice. It’s never there to put me down or lift me up but to remind me where I started and where I am today. When I am on the ice I feel perfectly content and feel at home
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I Believe in… Toepicks‚ Sore Feet and Flying To some the word flying would bring a picture of a big metal bird soaring through the sky to mind‚ to me‚ the word flying defines the way I feel when I’m on the ice. Everyone has their hobby or passion‚ whether it’s painting‚ acting‚ golfing etc. That passion is something that drives you‚ motivates you and makes you feel alive. Passion is a strong word‚ not everything I do am I passionate about. I brush my teeth every morning and make my bed‚ I wouldn’t
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As the old saying goes‚ in this world nothing can be said to be sure‚ except death and taxes. Even everyone knows their life must have an end‚ but most of them still fear the death. In the short stories‚ A Drowning by Mark Ferguson and Red Bean Ice by Nancy Lee‚ authors have demonstrated the reaction and feeling of people to death. In these two stories‚ the characters are unlike the other person when death comes. They are both calm facing to death‚ and they are all insisting their hope. However‚
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The miracle on ice. It’s tied 3-3 with seconds to go and the USA hockey team shoot and score! Winning the game 4-3 the USA are celebrating beating the Soviets. The Soviet hockey team was the more dominant team of the amateur international hockey league. On the other hand the American hockey team was made up almost entirely of college players. The hockey game also known as the miracle of ice was played on Feb.22‚1980. Rivalries During this time the United States
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outside and try fishing in a whole new way through the ice! Ice fishing action can be fast and furious when winter seals the lakes under ice. Best of all‚ there are no mosquitoes or flies to "bug" you. Now winter fishing can be as just as much fun as warmer weather fishing‚ I want to tell you the essentials you are going to need to for Ice Fishing. I want to tell you about Ice Safety‚ Equipment‚ and Shelters. Once you have made sure the ice is secure enough to go out on‚ you’re going to want to
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CASE 1: The Chattanooga Ice Cream Division 1. PROBLEM IDENTIFICATION The main problem is‚ the Ice Cream Division sales were declining over the past four years. Sales revenue presented more than 180millions of Dollars in 1991‚ but in 1995 presented only 150 millions of Dollars. During this period‚ growth of consumption of ice cream had slowed and competition in Chattanooga´s markets had increased substantially. Charles Moore try to find the best idea to solve a problem with declining production
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third largest ice field in the world and how the snow falls and become a part of the ice fields. Both were very interesting and provided me with a better understanding of glaciers and how they can support and sustain many communities around the world and the connection to global warming. What really caught my attention when the clips also tells you that the ice is trans-parent and reflects blue light and absorbs all other colors. Yet it tell you about other colors you only see the blue ice. The park
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Finally‚ November first arrived. Since my birthday‚ when I received my ice-skates in the mail‚ I had counted down the days until this moment. Listening to instrumental music‚ I had envisioned myself spinning and gliding across the ice‚ as gracefully as a swan on a lake. In my head‚ I could skate both elegantly and effortlessly. Heart racing‚ I fastened my skates and stepped onto the rink. Within the first five minutes‚ I slipped and fell. Falling hurts. However‚ stumbles‚ falls and head long plummets
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convenient yet harmful technological advancements‚ the environment is being severely damaged. Humans‚ yet‚ remain ignorant on the issues since we cannot witness the immediate impact of our degrading conditions of nature and its resources. The movie‚ Chasing Ice‚ a contemporary documentary‚ is a vivid depiction of the weakened and vitiated environment of the twenty-first century‚ through the dramatic lens and images of National Geographic’s photographer‚ James Balog. Being a talented photographer with various
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