constantly endeavour at designing products that provide nutrition & taste to the common man. Most Britannia offerings are in the low & mid-range price segments. This is based on their understanding of the Indian consumer psyche. The value-for-money positioning helps generate large sales volumes for the products. Britannia Tiger is consumed by people of all ages‚ from the rich to the poor‚ living in cities & in villages. While some have it for breakfast‚ for others it is a complete wholesome meal. For
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exceptions can kill you and climate change is one of those exceptions.” Al Gore According to the National Snow and Ice Data (NSIDC)‚ since 1979 the arctic sea ice minimum extent has shrunk by more than 50% and even greater amounts of ice have been lost in the corresponding thinning of the ice. Many scientists are now agreeing that the Arctic may be completely ice-free during the summers as soon as the end of this decade. This will undoubtedly cause the type of environmental blow-back that
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Excellence >>BMW BMW is the ultimate driving machine. Manufactured by the German company‚ Bayerische Motoren Werke AG‚ BMW stands for both performance and luxury. The com- pany was founded in 1916 as an aircraft-engine manufac- turer and produced engines during World War I and World War II. It evolved into a motorcycle and automobile maker by the mid-20th century‚ and today it is an internationally respected company and brand with €53 billion (about $76 billion) in revenues in 2008. BMW’s
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INTRODUCTION Nike‚ Inc .is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered in the Portland metropolitan area of Oregon‚ near Beaverton. It is the world’s leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment with revenue in excess of US$24.1 billion in its fiscal year 2012 (Ending May 2012).Nike and Precision Cast parts are the only Fortune 500 companies headquartered in the state of Oregon. The
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The role of Positioning for a business organization Nowdays‚ in the business world it is important to know of every aspect that an organization is going to be into. Market positioning is one of the important roles for advertising and promotion and so do in marketing. It is where an organization needs to be aware of‚ whether they should position themselves in other related perhaps a more challenging market. According to Belch & Belch (2009‚ p.56)‚ positioning is defined as “the art and science
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Chapter 1 ICE BLASTING ____________________________________________________________ ______ 1. Introduction It’s a process in which dry ice pellets are accelerated in a jet of compressed air that strike the coating to be removed at velocities up to the speed of sound. It cleans without the side effects of applications like water jet cleaning‚ sand blasting or solvents. It is a revolutionary alternative to traditional methods of cleaning. This technology is being utilized in
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Brand Positioning and Market Segmentation Brand positioning is an important strategy for achieving differential advantage. Essentially‚ positioning reflects “the place” a product occupies in a market or segments. GAP has a wide range of products that are reflected in multi-segments. Initially‚ as a specialty clothing retailer‚ GAP segmented the market using price as the sole criterion. GAP strategically decided to serve three major segments‚ which can be seen from price differences among GAP’s
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How does Alan Bennett create a character that it both comical and sad? Explain why he wrote this monologue. ‘A Cream Cracker under the Settee’ is a monologue of a character named Doris‚ who is in her 70’s and is coming to the end of her life. She fell whilst cleaning a picture of her and her deceased husband Wilfred on their wedding day‚ in her living room where most of the play is set. The writer Alan Bennett ‚ reveals allot about old aged pensioners through Doris‚ She portrays the typical old
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the past‚ there have been atleast five ice age periods: Huronian‚ Cryogenian‚ Andean-Saharan‚ Karoo Ice Age and the Quaternary glaciation. From the earliest Ice Age‚ no one really knows the actual reason of how it all began or why it happened. There are many different theories according to scientists and geologists. The Ice Age began 2.4 million years ago. According to scientists‚ huge glaciers were the cause of how it all began. They believed that this ice movement was the cause of leaving the
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7/16/12 Heat of Fusion Heat of Fusion for Ice Introduction: This lab report is a step by step process in calculating the heat of fusion for ice and to compare the differences between salt added to room temperature water and salt added to icy water. To calculate heat of fusion‚ one must understand heat of fusion. Heat of fusion is the amount of heat required to convert a mass of a solid at its melting point into a liquid without an increase in temperature. As difficult as this may sound‚
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