Company Profile Being introduced into the market from 1958 in Hanoi‚ the product Trang Tien ice cream‚ owned by Trang Tien Ice Cream Joint Stock Company‚ has earned quite a big reputation and become a well-known product in the confectionery industry throughout the country. Trang Tien Ice Cream JSC (Trang Tien‚ for short) has received the Vietnamese Products Favored by Consumers award in 2011 (ongmienui.com n.d.) and Thang Long Golden Brand award (kemtrangtien35.com n.d.)‚ in return to its over-fifty-year
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PRODUCT: ICE CREAM Stores: Mimo’s‚ MacDonald’s Mimo’s Target: all people with lower and middle incomes Mimo’s is a Colombian company created in 1979‚ specialized in the production and sale of ice cream and complementarity products‚ They offer different flavors of ice cream with different presentations‚ since presentations for children like claws or snow man until classic ice cream in cone that is attractive for the families in special the children. In Centro Chia the establishment
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BRANDS : BEN & JERRY’S and BERTHILLON BETOUX Léonor LEROY Marion LIEGE Oriane SANSON Cécile RENAUDIN Astrid Groupe 503B CONTENTS: Introduction PART 1: Marketing environment and presentation of the 2 companies P3 1) Ice-cream market in France P3 2) Presentation of Ben & Jerry’s P3 a. Brand identity P3 b. Mission & Values P4 3) Presentation of Berthillon P5
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Production of Ice Cream Using Winged Bean Milk Abstract: Ice cream utilizing winged bean (sigarilyas) milk in place of cow’s milk was produced. Although the ice cream produced did not rate very high in terms of taste‚ the texture‚ odor and appearance are comparable to that of regular homemade ice cream. The experimental ice cream was mom nutritious than the regular homemade ice cream. This was due to more protein and less fat found in winged bean milk‚ the amounts of which were determined
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Ice cream‚ a sweet flavored frozen food usually containing cream and butterfat‚ is simply one of the most delectable and most popular treats in the world. Ice cream has been around for hundreds of years and it has never failed to bring delight to both children and adults alike. [2] Included in the Top 10 Most Famous and Popular Filipino Dessert is the sorbetes. It is popularly peddled in the street of the Philippines and is known as the Philippine adaptation of the world-popular ice cream [1]
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Coffee Shop (The Daily Grind) Executive Summary The purpose of this business plan is to seek funding and invite to establish coffee shop under the brand “The Daily Grind” are established primarily due to the fact that coffee is well received by the working class people‚ as shown by the market that we target. Generally‚ there is a potential growth for the coffee brewing industry as there has been a shifting in trends with a strong demand for better quality coffees. Therefore‚ we will
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DOSA RESTAURANT Executive Summary Costs included in this plan are on the basis of industry trends. This business plan is derived from a secondary detailed market analysis. A buffer is included in the start-up cost to ensure that the business is not under financed. We have also determined the traditional and non-traditional risk associated with failure of the restaurant. Objectives
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Business Name: I’m Bingsu Section 1 Executive Summary: I’m Bingsu is an Korean style Ice-cream shop which is determined as a daily necessity for target customers to dodge the daily stresses of life and just a comfortable place to meet their friends‚ studying‚ work discussing‚ working‚ and relaxing. By knowing that demand is growing for high quality goods and great service‚ We‚ I’m Bingsu‚ underwrite appropriately on it to create value for target customer and build strong customer relationships in
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University of Santo Tomas College of Commerce and Business Administration A Marketing Plan for Tanduay Jell-O Shots Submitted to The Marketing Department In Partial Fulfillment of the Requirements for the Degree of Bachelor of Science in Business Administration Major in Marketing Management By: Diestro‚ Fausto Louis Adrian D. Mendoza‚ Zahra Jane C. Carido‚ Juan Paolo J. Turla‚ Jessel Anne Joy N. 4M7 June 2012 ii APPROVAL SHEET This Marketing Plan for Tanduay Jell-O Shots Prepared and submitted
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BOKUCHOI RAMEN 5 year Business Plan Chung Moon (813) 454-4240 TABLE OF CONTENTS PLAN SUMMARY 3 COMPANY AND INDUSTRY 3 COMPANY 3 Mission Statement 4 Vision Statement 4 INDUSTRY 4 Competition 5 Trends 6 THE PRODUCT 6 Research and Development 7 Future Developments 7 MARKET ANALYSIS 7 Target Market 8 Demographics 9 MARKETING STRATEGY 9 Pricing 10 OPERATIONS 10 Floor Plan 10 Production Process 11 Labor 12 MANAGEMENT
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