Breakdown of CAPE Communication Studies Topics from CAPE Communication Studies Syllabus (Effective 2011) Module 1: Gathering and Processing Information (pages 5- 6) 1. Expression (oral and written) 2. Comprehension 3. Summary Skills 4. Current Issues: Evaluating Sources - Defining key concepts (authority‚ reliability‚ validity‚ bias‚ fact‚ opinion) - Sourcing information: locating primary and secondary sources; choosing from among sources; determining the appropriateness
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The Chattanooga Ice Cream Division Case Context and Background of the Case The Chattanooga Ice Cream was one of the three divisions of Chattanooga Food Corporation. Since 1992 the sales flattered and profits declined consistently. While US per capita consumption of ice cream diminished‚ the competition in its market increased considerably. In order to remediate the division’s performance‚ Chattanooga Ice Cream took several actions which included the promotion of Charles Moore to head of the division
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Chattanooga Ice Cream Division Case Analysis Abstract The Ice Cream Division of Chattanooga Food Corporation had shown declining sales for 5 consecutive years through 1996. That was the year that they lost their third largest customer‚ Stay & Shop. A turn around had to take place but the Ice Cream Division leadership was unsure how to accomplish this. The division was run by Charlie Moore‚ grandson of the company founder. Charlie was a very democratic leader but had major
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CHANDLER - THE ENDURING LOGIC OF INDUSTRIAL SUCCESS Major Claim: Successful firms capitalize on economies of scale & scope‚ create management structures and invest in research & development • Once a firm loses the opportunity to be a first mover‚ it is difficult to regain competitive advantage Secondary Claims: • Growth through unrelated diversification is a poor business strategy • Business ownership patterns have diminished the likelihood of many firms’ long-term success
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1. There are 2 different types of switching‚ circuit switching and packet switching. a. Circuit Switching – One wire connects multiple destinations through communication nodes which creates a dedicated channel with full bandwidth available for communication. b. Packet Switching – Groupings of transmitted data are converted into smaller packets that are sent over a network. The transmission resources are allocated as needed and a connection exists only as long as the transmission is sent. 2.
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Server Lab 1 Questions 1. List some of the uses (roles) of a member server. File server‚ application server‚ and web server. They can manage emails‚ provide web services‚ provide file storage‚ etc. 2. Discuss some differences between workstation software and server software. Workstations are generally used by a single person whereas servers provide services over a network to multiple computers. Workstation are typically used for CPU tasks and simulation projects‚ unlike servers
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Student Number: 089010366 MA in MASS COMMUNICATIONS Key Issues and Approaches in Media Study Assignment: Choose any two of the different traditions of media research which have been identified in Module One of the course. Discuss their respective strengths and weaknesses‚ and critically compare their contributions – actual and potential – to any given media – related topic or issue of contemporary concern. Word Count: 1499. A priest‚ a company‚ a newspaper‚ a writer‚ a journalist‚ a communications
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Chapter 4 Key Terms 1. Topic – The subject of a speech. 2. Brainstorming – A method of generating ideas for speech topics by free association of words and ideas. 3. General Purpose – The broad goal of a speech. 4. Specific Purpose – A single infinitive phrase that states precisely what a speaker hopes to accomplish in his or her speech. 5. Central Idea – A one-sentence statement that sums up or encapsulates the major ideas of a speech. 6. Residual Message – What a speaker wants the audience
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Associate Program Material Appendix C Rhetorical Modes Matrix Rhetorical modes are methods for effectively communicating through language and writing. Complete the following chart to identify the purpose and structure of the various rhetorical modes used in academic writing. Provide at least two tips for writing each type of rhetorical device. NOTE: You may not copy and paste anything directly from the textbook or a web site. All information included in this assignment must be written
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CONFIDENTIAL MC/APR 2009/COM530 UNIVERSITI TEKNOLOGI MARA FINAL EXAMINATION COURSE COURSE CODE EXAMINATION TIME COMMUNICATION THEORY COM530 APRIL 2009 3 HOURS INSTRUCTIONS TO CANDIDATES 1. This question paper consists of three (3) parts : PART A (20 Questions) PART B (10 Questions) PART C ( 4 Questions) Answer ALL questions from PART A‚ PART B and TWO (2) questions from PART C. i) ii) 3. Answer part A in the Objective Answer Sheet Answer part B and C in the Answer Booklet. Start each
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