CASE 1: The Chattanooga Ice Cream Division 1. PROBLEM IDENTIFICATION The main problem is‚ the Ice Cream Division sales were declining over the past four years. Sales revenue presented more than 180millions of Dollars in 1991‚ but in 1995 presented only 150 millions of Dollars. During this period‚ growth of consumption of ice cream had slowed and competition in Chattanooga´s markets had increased substantially. Charles Moore try to find the best idea to solve a problem with declining production
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Gender: 1. Do you eat Ice Cream? a. Yes b. No 2. Which Ice Cream do you usually buy? a. Baskin Robbins b. Kwality Wall c. Mother Dairy d. Amul e. Others 3. Why do you buy this brand? a. Quality b. Package c. Quantity d. Price 4. Which is your favorite ice cream flavor? a. Vanilla b. Strawberry c. Chocolate d. Honey Nut Crunch e. Other 5. How often you eat ice cream? a. Weekly b
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Finally‚ November first arrived. Since my birthday‚ when I received my ice-skates in the mail‚ I had counted down the days until this moment. Listening to instrumental music‚ I had envisioned myself spinning and gliding across the ice‚ as gracefully as a swan on a lake. In my head‚ I could skate both elegantly and effortlessly. Heart racing‚ I fastened my skates and stepped onto the rink. Within the first five minutes‚ I slipped and fell. Falling hurts. However‚ stumbles‚ falls and head long plummets
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’Distinct From Ice Cream’ In the frozen section‚ manufacturers of value-added dairy products are also hoping to make an impact. One is Dallas-based Kaurina’s Kulfi‚ maker of creamy frozen dessert bars in natural-ingredient flavors such as Pistachio Almond‚ Malai (Cardamon Cream) and Mango. "It seems the trend is to go for smaller portions versus diet-type products‚" observes Kaurina’s EVP Aman Singh. "Kaurina’s snack kulfi bars are a mere 80 calories ... with only 4.5 grams of fat and 7 grams of
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Communism: On ice advantage? An iconic period in time where the world held their breath‚ not when the air hung stale over the threat of an inter- continental nuclear war was possible but comparably so during the 1972 Canada vs. Russia summit series. Ideally this should have not caused as much as a stir as it did‚ the threat of an all out nuclear war as over and a detente had been called. With two hockey loving countries buying for the title things did get especially heated both on the ice and in the
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Becel/Flora (Healthy Heart)‚ Rama/Blue Band (Family Goodness)‚ Calvé‚ WishBone‚ Amora‚ Ragú and Bertolli. Savory products‚ dressings and spreads account for 33% of Unilever’s revenues and 37% of its operating profit. Unilever is a leading manufacturer of ice cream sold under the international Heart brand‚ including Cornetto‚ Magnum‚ Carte d’Or‚ Solero‚ Wall’s‚ Kibon‚ Algida and Ola. Other popular brands include Ben & Jerry’s‚ Breyers‚ Klondike and
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Skating On Thin Ice: Are Professional Sports Teams Profitable without Merchandizing and Sales of TV Time Hockey is one of the most recognizable sports around the world‚ and The National Hockey League (NHL) is the sport’s most recognizable league. It was formed in 1917 and has gone through many changes before reaching its current format. By‚ 1942 the league had been reduced to six teams‚ the "Original Six" and during this time the league began to become immensely popular throughout North America
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appendices on p.5) Political 1) From 1991-1998 No longer anti-alcohol campaign to boost ice-cream industry. Ice cream industry had to complete with substitute products. 2) Since 1998 Financial Crisis‚ Russian rubles devalued by two-thirds. Russians cannot afford foreign products and companies relied more on national suppliers. 3) 1999 VAT raise. Fruit-based ice-creams and popsicles raised to 20% VAT. Consumer buy less ice-cream because of elastic demand‚ revenue is less. Economical 1) Privatized companies
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29 ENTERING THE ICE CREAM BUSINESS: A CASE STUDY OF KLEINPETER FARMS DAIRY John James Cater III‚ Nicholls State University Ken Chadwick‚ Nicholls State University CASE DESCRIPTION The primary subject matter of this case is strategic management for small business‚ specifically developing a new product and entering into a new competitive arena for an established small family business. Secondary issues examined include marketing strategy‚ human resource management‚ and operations management
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exceptions can kill you and climate change is one of those exceptions.” Al Gore According to the National Snow and Ice Data (NSIDC)‚ since 1979 the arctic sea ice minimum extent has shrunk by more than 50% and even greater amounts of ice have been lost in the corresponding thinning of the ice. Many scientists are now agreeing that the Arctic may be completely ice-free during the summers as soon as the end of this decade. This will undoubtedly cause the type of environmental blow-back that
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