COLLEGE OF ARTS AND SCIENCE Coimbatore -14 An autonomous college and Affiliated to Bharathiar University The effects of Promotional strategies in the Marketing of financial services in ICICI Bank by Suryabala.S BBM II Dec 2011 The effects of Promotional strategies in the Marketing of financial services in ICICI Bank 2011 TABLE OF CONTENTS: Preface Executive Summery o Research objectives Introduction o Scope Research o Research methodology o Sampling o Data collection Literature
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PRODUCT 7 P’S OF MARKETING FOR ICICI BANK PRODUCT 1. DEPOSITS ICICI Bank offers wide variety of Deposit Products to suit our requirements. Coupled with convenience of networked branches/ over 1800 ATMs and facility of E-channels like Internet and Mobile Banking‚ ICICI Bank brings banking at your doorstep. ➢ Savings Account ➢ Senior Citizen Services ➢ Young Stars ➢ Fixed Deposits ➢ Recurring Deposits ➢ Roaming Current Account ➢ ICICI Bank Salary Account 2. INVESTMENTS
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analysis of ICICI bank is made to understand the positioning of the bank better: STRENGTHS 1. BRAND NAME: ICICI Bank has earned a reputation in the market for extending quality services to the market vis-à-vis its competitors. It has earned a strong Brand name in banking in a very short span of time. 2. MARKET SHARE: ICICI Bank has the largest market share of 34% in the IT & ITES industry in Hyderabad according to our survey (within the limitation of the sample size.) 3. HUGE NETWORK: ICICI Bank
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A Proposal to Aid in Changing and Improving the Company’s Organisational Culture A Proposal to Change and Improve the Company’s Organisational Culture All aspects of this proposal are based on a fictitious situation. I will summarise the aspects of the organisational culture and the aspects that could improve the culture of this fictitious organisation. I currently hold the position of manager at a small‚ privately owned coffee bistro/book store. I have been an employee there for 3 years and
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The topic canvasses the effects of organizational culture on the M&A. This annotated bibliography is composed of research based‚ case study and literature reviewed articles‚ that all of them are recently published papers. Although in the aspect of mergers and acquisitions‚ organisational culture has various definition and encirclement (Riad‚ 2007)‚ from recently introduced emotional intelligence (Harrison-Walker‚ 2008) to theoretical definitions (Schraeder & Self‚ 2003)‚ and also there are some debates
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INTRODUCTION It is of utmost importance to study the organizational culture of a firm so as to have knowledge about the functioning and management of an organization in order to bring about more planning and development towards attaining the goals of the organization. Organizational culture mainly helps in the study of the behaviours and attitudes of the employees in an organization so as to maintain or develop‚ if necessary‚ their coordination and thus direct them to the achievement of targets
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The term organisational culture means many different things to many different people. Hofstede et al. (1990‚ p. 286) states that there is no consensus about the definition of organisational culture. In this essay‚ organisational culture will be discussed‚ focusing on defining and exploring it and how it impacts organisations. The essay will initially explore and discuss the constructs of organisational culture including the founder’s influence‚ the selection and socialisation processes that arise
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Organisation Culture as there are many ways in which you can define the subject my interpretation of it is that it is structure of shared meaning which is held by members that differentiate the organisation from other organisations. Culture has its origin in the organisational interaction. The model put forward by Schein (1985) Schein divides organisational culture into three levels: Outer layer: These outer layers are at the surface‚ those aspects (such as dress) which can be easily recognised
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4 Organisational cultures Introduction: defining culture The concept of culture has become increasingly significant in education during the 1990s and into the twenty-first century. This enhanced interest may be understood as an example of dissatisfaction with the limitations of those leadership and man- agement models which stress the structural and technical aspects of schools and colleges. The focus on the intangible world of values and attitudes is a useful counter to these bureaucratic assumptions
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Lesson:-35 ORGANISATIONAL CULTURE Students what do you all think Organizational Culture is ? Can you all define it in your own way…. In the 1980’s‚ we saw an increase in the attention paid to organizational culture as an important determinant of organizational success. Many experts began to argue that developing a strong organizational culture is essential for success. While the link between organizational culture and organizational effectiveness is far from certain‚ there is no denying
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