COLLEGE OF ARTS AND SCIENCE Coimbatore -14 An autonomous college and Affiliated to Bharathiar University The effects of Promotional strategies in the Marketing of financial services in ICICI Bank by Suryabala.S BBM II Dec 2011 The effects of Promotional strategies in the Marketing of financial services in ICICI Bank 2011 TABLE OF CONTENTS: Preface Executive Summery o Research objectives Introduction o Scope Research o Research methodology o Sampling o Data collection Literature
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KM tigers ICICI Bank has grown six-fold since its KM strategy was established in 2000‚ making it the second biggest in India today. But that strategy has been robust enough to grow with it. Central to ICICI Bank’s success has been its flexible‚ innovative methods‚ and a plethora of KM tools that were cannily marketed to staff from the very start. By Deepa Prabhu ICICI was founded in the mid-1950s at the behest of the World Bank‚ the Indian government and various ‘captains of industry’ in
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Change Management @ ICICI By Group-5 Group Members: 1)Adrish Ray 2)Deepak Prakash Tejale 3)G.B. Sambhrama 4)Girish Krishnamurthy 5)Neelkant Rajaghatta 6)Neha Gupta Q1. ‘ The changed focus of ICICI to become a non-stop shop for financial services necessitated the changes in the organization culture and goals.’ Analyze the changes implemented by Kamath in mid-1990s and comment briefly on the necessity and efficacy of these changes. Answer : In 1996‚ when Kamath took charge
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analysis of ICICI bank is made to understand the positioning of the bank better: STRENGTHS 1. BRAND NAME: ICICI Bank has earned a reputation in the market for extending quality services to the market vis-à-vis its competitors. It has earned a strong Brand name in banking in a very short span of time. 2. MARKET SHARE: ICICI Bank has the largest market share of 34% in the IT & ITES industry in Hyderabad according to our survey (within the limitation of the sample size.) 3. HUGE NETWORK: ICICI Bank
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a result of overemphasis on achieving objectives. Answer: 7) False 8) Horizontal consistency is more important than vertical consistency in developing annual objectives. Answer: 6) False 7) Annual objectives are key components in the strategic-management process because they dictate how resources will be allocated. Answer: 5) False 6) A bottom-up flow of communication is essential for developing top-down support. Answer: 4) False 5) Unlike strategy formulation‚ strategy implementation
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------------------------------------------------- icici with icici bank merger For Mergers and Acquisitions in the BANKING SECTOR AAKANKSHA KUMAR * EXECUTIVE SUMMARY ICICI- Industrial Credit and Investment Corporation of India Limited (ICICI) was founded by the World Bank‚ the Government of India and representatives of private industry on 5 January‚ 1995. The objective was to encourage and assist industrial development and investment in India. Over the years‚ ICICI has evolved into a diversified
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Analysis And Management Of Risk With Special Reference To ICICI Bank Under the Guidance of: Submitted By: Vikil kumar singhal 07921301709 Department of Management Tecnia institute of advanced studies Affiliated to Guru Gobind Singh Indraprastha University‚ Delhi DECLARATION This is to certify that I have completed the Summer Project title “A STUDY ON FINANCIAL STATEMENT ANALYSIS AND MANAGEMENT OF RISK – WITH
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INTRODUCTION ICICI Bank Limited is an Indian diversified financial services company headquartered in Mumbai‚ Maharashtra. It is the second largest bank in India by assets and third largest by market capitalization. It offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its specialized subsidiaries in the areas of investment banking‚ life and non-life insurance‚ venture capital and asset management. The Bank has
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General Comparison between HDFC Bank and ICICI Bank HDFC Bank ICICI Bank Second largest private Sector bank largest Private Sector Bank Retail assets constituted 51.3% of advances in FY12. Retail assets constituted 34% of advances in FY12 Comparison on the basis of services:
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International Journal of Marketing‚ Financial Services & Management Research Vol.1 Issue 11‚ November 2012‚ ISSN 2277 3622 Online available at www.indianresearchjournals.com A STUDY OF FINANCIAL PERFORMANCE: A COMPARATIVE ANALYSIS OF SBI AND ICICI BANK DR. ANURAG. B. SINGH*; MS. PRIYANKA TANDON** * Associate Professor LDC Institute of Technical Studies Soraon‚ Allahabad (Uttar Pradesh) India ** Assistant Professor LDC Institute of Technical Studies Soraon‚ Allahabad India __________________
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