the submission. Problem definition‚ objective statement‚ analytical rigour and innovative approach have also been taken into account during evaluation. 2. Maximum team size is limited to two members from the same participation group. 3. Entries (Case analysis including Annexures) should not exceed a limit of 1000 words (excluding cover page). This will be taken into consideration during evaluation. 4. Mention the Team No. in the header – eg. “Team No. 136” in the header‚ such that it appears
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Case Study: The Fashion Channel 1. Define the segmentation scenarios considered by Dana Wheeler and discuss the pros and cons of each scenario. In the HBS Fashion Channel case‚ Dana Wheeler considered 3 different market segmentation scenarios. Various market research firms had divided viewers into 4 distinct groups: “Fashionistas”‚ “Planners and Shoppers”‚ “Situationalists”‚ and “Basics”. These four groups were comprised of a mix of consumers with a plethora of demographics‚ all with specific
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in any database in the OCLS written by either of these individuals. Here is my submission based on the only article by that title I was able to locate from the Harvard Business Review. Article Summary: In the article “It’s not “unprofessional” to gossip at work” published for Idea Watch’s Defend Your Research series for the Harvard Business Review‚ Giuseppe “Joe” Labianca defended the research findings he achieved in a study of a branch of a U.S. company regarding gossip. Labianca conducted
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Global Wine War 2009 : New World versus Old How were the French able to dominate the worldwide wine trade for centuries ? What sources of competitive advantage did they develop to support their exports ? France and the Mediterranean region is closely tied to the Wine History. It has started since the Roman Empire‚ and has been fully integrated to the European culture with the Christian era : Monasteries planted vines and built wineries. The nobility started also planting vineyards as a mark of
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Linear Thermal Expansion The term thermal expansion refers to the increase in size of an object as that object is heated. With relatively few exceptions‚ all objects expand when they are heated and contract when they are cooled. Perhaps the most important exception to this rule is water. Water contracts as it cools from its boiling point to about 39.2°F (4°C). At that point‚ it begins to expand as it cools further to its freezing point. This unusual effect explains the fact that ice is less dense
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Coefficient of Linear Expansion Introduction With few exceptions materials expand somewhat when heated through a temperature range that does not produce a change in phase (i.e. melting‚ freezing‚ boiling etc.). The added heat increases the average amplitude of vibration of the atoms in the material‚ which increases the average separation between the atoms. Although this effect is small‚ it is very important in any application that involves using different materials in an environment where they
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Ikea Global Sourcing Case Study Ama Achiaw Business Strategy Executive Summary IKEA is being forced to make a difficult decision after a German documentary maker announced the prevalence of children working at looms at Rangan Exports‚ a major supplier of the furniture company. Rangan Exports breached a supply contract with IKEA by allowing child labor in their factory. In previous years‚ IKEA has encountered problems with child labor and has worked diligently to educate themselves and respond
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JOLIBEE CASE ANALYSIS Summary Jollibee‚ a fast food chain‚ based in Philippines was able to obtain a competitive advantage in its local market by keeping tight control over the operations and catering to the taste and appetite of the local people. With the success in the home country‚ the company then expanded its operations into other countries under the leadership of Tony Kitchner. When Noli Tingzon joined the company‚ it was at a critical point‚ where it began to revisit its strategies
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acquired continents. In the 1840’s‚ the Manifest Destiny supported the idea of westward expansion‚ it brought belief that God gave a destiny to America to expand its borders and spread the ideal perspective of how America should physically become. Senator Albert J. Beverage explains this perspective in future imperial America was still identified as the chosen people by God and a race to influence liberty through expansion‚ based from his 1900 speech to congress (Doc E). This was the attitude of the poem
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the earth‚ are the chosen people of god." These claims helped fuel the manifest destiny. Manifest Destiny was a movement started by journalist John O’Sullivan to state his opinion that expansion was a part of the "the great experiment of liberty." This promoted the great Westward expansion. The Westward Expansion highlights 3 of the largest characteristics of the American spirit‚ the desire for freedom‚ the need of wealth‚ and the willing to sacrifice for others. With new land ownership available
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