Journal of Strategic Marketing Vol. 20‚ No. 4‚ July 2012‚ 289–312 The globalization of Tesla Motors: a strategic marketing plan analysis Myles Edwin Mangram* SMC University‚ Baarestrasse 112‚ 6302 Zug‚ Switzerland (Received 7 October 2011; final version received 10 January 2012) This case study provides analysis of the strategic marketing plan of electric vehicle manufacturer‚ Tesla Motors. It has profound marketing management implications‚ as it addresses this investigation from the unique perspective
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khoadnguyenus@csu.fullerton.edu Nikki Nguyen - nikkinguyen_2013@csu.fullerton.edu Patrick Hartnett - hinkypat@csu.fullerton.edu MARKETING PLAN REPORT Marketing Plan for Samsung Electronics I. Executive Summary “At Samsung‚ we follow a simple business philosophy: to devote our talent and technology to creating superior products and services that contribute to a better global society” (samsung.com/us/aboutsamsung). At Samsung we like to think of the entire world as not only our customers but as our
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“EYE-Mazing!” A Marketing Plan for New Market Development Submitted by: Ando‚ Hanna Mari Cabucos‚ Trisha Marie Igat‚ Sandra Marie Pullon‚ Danica Anna Regis‚ Geneva Santiago‚ Gio Andro Suarez‚ Angel Submitted to: Prof. Angelo Alfonso Abejero A. Market Analysis * Demographic/Population Developments An estimated 180 million of the World’s population are visually disabled. The 3rd.Philippine National Survey of Blindness conducted last year showed that
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Marketing I. Introduction Philippine Airlines was founded in Feburary 26‚ 1941. It is Asia’s oldest carrier and still operates under its original name. The airline commenced service in March 1941‚ but it suspended operations due to World War II. The airline resumed service in 1946. European service began only two years in 1948. PAL entered the jet age in the 1960s with the Boeing 707. The airline over expanded in the 1990s and was bankrupt by June 1998. The airline shed unprofitable planes and
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Biotic Components Paper Marisella Marengo University of Phoenix SCI/256 Susan Jensen June 28‚ 2010 Biotic Components Paper An ecosystem is simply the collection of biotic and abiotic components and processes that consist of and governs the behavior of some defined subset of the biosphere. Therefore‚ a biotic component is something that is or has lived. Although sometimes considered only as transitions zones between aquatic and terrestrial environments wetlands actually are true ecosystems
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learned to prevent environmental problems. Also see the IUCN (1972) definition on p. 7 of Study Guide. 1.3 Sustainable Development (2) – is a relatively new‚ confusing and controversial concept. If it is to become a reality on a local‚ national and global scale‚ new priorities must be set‚ new decisions made and new programmes and policies created. 1.4 Ecosystem (2) - a biological community of interacting organisms and their physical environment. 1.5 Biodiversity (2) – the variety among living and
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of the "best" internationalization model ‚ that is the model of reorganization‚ development and management of added value activities (production‚ distribution‚ sales‚ management‚ research and development) which they should choose to "open" in the global business environment. Based on the data obtained from the survey (Greek and international literature)‚ a model was developed to guide the internationalization of BODY TALK company‚ in the French market. In particular‚ finding collaborators there
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Perkupoldies Marketing Plan | | Table of Contents 1. Executive Summary 3 2. Main Report 4 2.1. Context Analysis 4 2.2. Market Analysis with Porter’s Five Forces 7 2.3. Pocket watch Industry Background 8 2.4. Description of Product 9 2.5. Factors Considered while purchasing luxury watches 10 2.6. Segmenting Targeting and positioning 11 2.7. Distribution 13 2.8. Brand 17 2.9. Advertising 18 3. Conclusion 20 4. References 21 1. Executive Summary
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Strategic Marketing Plan for Hydro Tasmania Energy-Wind Power (2012 – 2014) Table of Contents 1.0 Business Definition and Scope 1 Introduction 1 Mission statement 1 Business Definition 1 Business Overview 1 Organizational Structure and Product /Services Break-down 2 2.0 External Environment – Remote Environment 2 Economic forces 3 Sociocultural Forces 3 Political or Legal Forces 4 Technical Forces 4 Natural Environmental Forces 5 3.0 External
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References: Beech‚ H. (2002‚ November 4). China’s next cultural revolution. Burton‚ M.‚ Rigby‚ D.‚ Young‚ T.‚ & James‚ S. (2001). Consumer attitudes to genetically modified organisms in food in the UK. Curtis‚ K.R. (2003). The industrialized global market for processed potatoes: Contracting‚ westernization in Asia‚ and biotechnology. Doctoral dissertation‚ Washington State University. Frewer‚ L‚ Howard‚ C.‚ & Shepherd‚ P. (1998). The importance of initial attitudes on responses to communication
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