2010:129 BACHELOR THESIS Social media and brand awareness - a case study in the fast moving consumer goods sector Maria Johansson Luleå University of Technology Bachelor thesis Marketing Department of Business Administration and Social Sciences Division of Industrial marketing and e-commerce 2010:129 - ISSN: 1402-1773 - ISRN: LTU-CUPP--10/129--SE SOCIAL MEDIA AND BRAND AWARENESS A case study in the fast moving consumer goods sector Maria Johansson 2010-06-09 Luleå University
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availability of social media makes this an important time to talk about them both. Take a sheet of paper. Crumple it up. Now try to smooth it back out again. The wrinkles won’t ever completely come out‚ will they? Think of this as a metaphor for information we post about ourselves on social networking sites; once it’s there‚ it’s very hard if not impossible to remove. And it’s about as easy to share material this way—even very personal material—as it is to crumple a sheet of paper. This is
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Over one billion people around the world use social media. It has become so big and out of control that it has taken over the early 20th century and will continue to negatively impact the communication of generations to come. Social media is ruining the way society defines friendship. A friendship is a relationship with a person whom one knows‚ likes‚ and trusts. But Bradley Shear defines a "Facebook Friend" as someone with whom you may or may not have ever met or interacted with other than requesting
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SOCIAL MEDIA SHOULD BE REGULATED ABSTRACT As social media becomes a heavy influence in our online presence‚ certain elements need to be policed‚ as laws can still be broken. This is an insight into if social media‚ more specifically social networking sites‚ can be regulated to avoid recent spates of ‘trolling’ or whether it only serves to strip people of freedom to speech. INTRODUCTION Social media has now become a part of our modern day society and has a huge impact on our lives on
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Social Medias Negative impact in our society Social media plays a major part in the way today’s youth are growing up. Although it may have its benefits‚ it causes a huge negative impact in our society. Social media has drastically changed since it was introduced in 1979 when Usenet systems were first conceived by Tom Truscott and Jim Ellis‚ and even since Mark Zuckerberg created “Facebook” in 2004. Social media sites such as Twitter‚ Instagram‚ Tumblr and Omegle expose today’s adolescence to things
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The Ups and Downs of Social Media Naomi Ohlsen INF 103 Week 5 Final paper Christine Stagnetto-Zweig 20 May 2013 Social Media has been growing over last the decade and more and types of communication through social media have been developed. Chat rooms and instant messaging through AOL was a new form of communication when I was graduating high school. Today there
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Social Media in Marketing Strategy Introduction The internet technologies have made dramatic impacts on the traditional marketing activities over the past decade. Especially‚ the boom of social media technologies such as Facebook‚ Twitter‚ blogs and so on in recent years‚ which are fundamentally revolutionizing the ways in which people socialise and exchange information on a daily basis. The YouTube video clip “Gangnam Style” by South Korean singer‚ Park Jae-sang (2012) generated millions of views
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to social media. Most people think‚ “It’s not that bad‚ right? They just like to be on their computer a lot.” People think it makes them more social because they are always talking to someone or playing games with someone. Addiction to social media‚ like drugs or alcohol‚ can be very damaging to a person. Let’s start off with some definitions‚ Addiction is the continued repetition of a behavior despite adverse consequences‚ or a neurological impairment leading to such behaviors. Social Media are
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each of the five major groups of people within the caste system? There was five major groups within the caste system. The first major groups was the Brahmins. The Brahmins were priests and religious scholars. They were very rich. The second major group of the caste system was the Kshatriyas. They were the warriors and rulers. The third major group was the Vaishiyas. They were the herders and merchants‚ which also meant that they farmers‚ artisans‚ craftsmen‚ and more. The fourth major group was the
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COMPARATIVE ANALYSIS OF RETAIL OUTLETS A Research Report submitted in partial fulfilment for degree of Master of Business Administration Submitted By: Jatin Kaushik E - 21 Manohar Reddy E - 24 Neeraj Pendharkar E – 28 Shaurya Malik E - 47 Vaibhav Sawhney E - 63 SYMBIOSIS INSTITUTE OF MANAGEMENT STUDIES SYMBIOSIS INTERNATIONAL UNIVERSITY‚ PUNE SEPTEMBER 2011 Acknowledgement We wish to express our sincere gratitude to Prof..Asha Nagendra our research professor at Symbiosis
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