1. Industry Analysis (80%) The five force analysis is one of the most recognized frameworks for the business strategy. Porter‚ the guru of modern day business strategy‚ used theoretical frameworks derived from Industrial Organization economics to derive five forces which determine the competitive intensity and therefore attractiveness of a market. As Porter’s 5 Forces analysis deals with factors outside an industry that influence the nature of competition within it‚ the forces inside the industry
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Cosmetics‚ Asian Rush ASIANS DRIVE THE PREMIUM SKIN CARE MARKET All roads lead to China. What’s happening in the new frontier? By Ahn Sol (Reserch Analyst at Mirae Asset Global Investments(HK)) Worldwide cosm et ics sales have never declined in the past 18 years‚ and their annual growt h rat e was 4.4% bet ween 1993 and 2011. From 2001 to 2011‚ the Chinese skin/ cosmetics market has shown a 17.0% growth rate‚ and prem ium skin/ cosm etics m arket has grown by an even faster rate of 22.3% . This
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Strategic Analysis Project Overview of the Wedding Industry The wedding industry is a large industry in terms of dollars‚ but tracking where that money is spent is more difficult for several reasons. First‚ it is an industry that is made up of multiple smaller enterprises like caterers‚ wedding consultants‚ dresses‚ various beauty suppliers (hair‚ makeup)‚ photographers‚ favors/bridesmaids gifts‚ music‚ honeymoon related‚ etc. While the industry as a whole represents a lot of money‚ each of the
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Automobile Industry‚ India Automobile Industry Following India’s growing openness‚ the arrival of new and existing models‚ easy availability of finance at relatively low rate of interest and price discounts offered by the dealers and manufacturers all have stirred the demand for vehicles and a strong growth of the Indian automobile industry. The data obtained from ministry of commerce and industry‚ shows high growth obtained since 2001- 02 in automobile production continuing in the first
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Investment opportunities in the New Zealand Honey industry Part of the Food & Beverage Information Project May 2012 v1.01c www.foodandbeverage.govt.nz This information was prepared by Coriolis solely for the use of our client; it is not to be relied on by any third party without prior written consent. Coriolis is a strategic management consulting and market research firm We work with organisations to help them grow. For corporations‚ that often means developing strategies for
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An Analysis of the Coffee Service industry in Metro Manila… AN ANALYSiS OF ThE COFFEE SErViCE iNdUSTrY iN mETrO mANiLA ANd ThE BUYiNG BEhAViOr OF iTS CONSUmErS Cynthia A. henson Abstract this study focuses on the unique coffee drinking culture‚ the specialty coffee industry‚ and the behavioral patterns of coffee drinkers. Coffee drinking in specialty coffee shops is compared with coffee drinking behavior at home‚ in school or in the office. the results are based on two consumer surveys‚ each
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hospitality iNdustry 1.1 The structure of the hospitality industry The hospitality industry in the UK is a broad and varied industry ranging from single-person organisations to worldwide corporations. People do a total of more than 80 different jobs in the industry. key terms Hospitality: kindness in welcoming guests or strangers Fourteen different industries The hospitality industry is not just hotels and restaurants. There are 12 other different sectors of the industry: Hospitality
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1. ENTERTAINMENT INDUSTRY • 2. INTRODUCTION The story of single-screen theatre has reached its sad end in India. Multi-screen theaters have opened new vistas for the entertainment industry. After the entry of corporate titans like Reliance‚ the scenario of entertainment services has become more professional than ever. These theaters have changed the entire movie-going experience. • 3. Multiplexes currently constitute 4-5 % of the 12‚900 screens in India‚ the industry has a long way to go. This
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aggressive marketing and product development activities which took place in recent months. According to a recent interview given by Danone Canada‚ which was published in the February 2012 issue of the Canadian Grocer magazine‚ the yoghurt market in particular evolved significantly in the last decade. First‚ per capita consumption in Canada doubled in the 2000s‚ with Canadians now eating‚ on average‚ 11kg of yoghurt each year. Also‚ the category saw an increase in the number of trips shoppers make to
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well-established ones having over 50 branded agarbattis. Nearly 12 lakh people are directly or indirectly employed by the industry. India is exporting a wide range of agarbattis or incense sticks that have natural‚ exotic fragrances extracted from jasmine‚ sandalwood (chandan) and rose. These fragrances spread the ambience and tranquility. The incense sticks are packaged attractively. The agarbatti industry depends heavily on forest products for raw materials—a natural advantage since nature has bestowed upon it
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