Mass vs. local Mass media is distinguished from local media by the notion that whilst the former aims to reach a very large market such as the entire population of a country‚ the latter broadcasts to a much smaller population and area‚ and generally focuses on regional news rather than global events. A third type of media‚ speciality media‚ provides for specific demographics‚ such as specialty channels on TV (sports channels‚ porn channels‚ etc.). These definitions are not set in stone‚ and it is
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different forms ofcommunication. Newspapers‚ magazines and direct mailbelong to print media. TV‚ radio and the Internet are among the most important electronic media. Newspapers Almost half of a newspaper is made up of ads. Local papers have ads of local companies‚ but nationwide newspapers also advertise products that are sold all over the country. Most papers are published daily so new ads ‚ like products on saleor movie openings can be placed every day. Newspapers sell advertising space in all sections of
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Type of mass media Mass media are media‚ which can be used to communicate and interact with a large number of audiences. Be it the pictorial messages of the early ages‚ or the high-technology media that are available today‚ one thing that we all agree upon‚ is that mass media are an inseparable part of our lives. Entertainment and media always go hand in hand‚ but in addition to the entertainment‚ mass media also remain to be an effective medium for communication‚ dissemination of information‚
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Advertising Narrowed topic: Types of Advertising Media Purpose: To educate the readers about the various types of advertising media through which companies can advertise their products‚ in order to promote their businesses. Thesis: Advertising has become an essential element of the corporate world and hence many companies allot a considerable amount of resources towards advertising their products either by the print media‚ outdoor media and broadcasting media advertising. Intro:
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MEDIA VEHICLES AND THEIR TYPES: Deciding to include advertising in the communication mix process is a relatively easy decision compared to deciding which media and media vehicle (for example which magazine or which cancel on TV‚ etc.) Most of the advertising budget gets spent on the media (and not the creative or production side).This is why a careful planning‚ negotiating and knowledge skills are very important. Expertmedia planners and buyers got the best out of the advertising by finding the right
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Chapter11 Evaluation of Media: Television and Radio 11.1 Television 1. It has often been said that television is the ideal advertising medium. Its ability to combine visual images‚ sound‚ motion‚ and color presents the advertiser with the opportunity to develop the most creative and imaginative appeals of any medium. 2. Advantages of Television a) Creativity and Impact i. TV provides for presenting the advertising message. ii. Television is also an excellent medium for demonstrating a product or
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• • Describe the primary types and uses of twisted-pair cables Describe the primary types and uses of coaxial cables Describe the primary types and uses of fiber-optic cables Describe the primary types and uses of wireless media Compare and contrast the primary types and uses of different media CHAPTER 8 Network Media Types Network media is the actual path over which an electrical signal travels as it moves from one component to another. This chapter describes the common types of network
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form of media that revolutionized the way humans communicate was the radio. David Sarnoff is the best candidate for the man who put radio on the map. Although it may have not been his choosing‚ the sinking of the Titanic in 1916 put his name in the record books. For three days straight‚ the young Sarnoff decoded messages from the sinking ship from his office in New York (Wells 36). The Titanic broadcast was groundbreaking‚ because it showed and economically profitable way by which radio could be
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Mac 201 essay: Critical Analysis of News Conor O’Neill Media Production: Television & Radio Bf44rl@sunderland.students.ac.u Analyse the selected television news extracts (from the screening) showing your understanding and ability to apply Personalisation and impartiality to your own critical discussion. In this essay I will analyse ITV 1‚ BBC 1 and Channel 4’s News programmes. I will give detailed definitions of impartiality and personalisation; I will investigate the concepts of personalisation
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Television and radio is important to social media today Anthony D. Alexander‚ Jr COM155 Nov 24‚ 2012 Instructor Iaccino Television and radio has been the engines for all social media invention today. Some argue that television and radio is no longer important to social media‚ people believe they don’t have a need for television and radio since the Internet‚ cell phones and many more. Television and radio play’s a sufficient role in everyday life‚ rather if you use it or not. Without‚ television
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