"Identify and describe 3 or more distinct market segments within a specific industry such as aerospace or automobile manufacturing" Essays and Research Papers

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    Michael Porter’s Five Forces Model is a model used to analyze a particular environment of an industry. An industry is a group of firms that market products which are close substitutes for each other‚ such as the automobile industry. According to Porter‚ there are five forces that determine an industry’s long-run profitability and attractiveness. These five competitive forces are the threat of entry of new competitors‚ or new entrants; the threat of substitutes; the bargaining power of buyers; the

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    Manufacturing Industry in Bangladesh and Malaysia Bangladesh economy achieved an economic growth of 5.8% during 2000-2009. The economy is rapidly growing. The per capita income in 2010 was around $1‚700. Garment industry dominates Bangladesh‚ which grew at double-digit rates through most of the 1990s. About 1.5 million people‚ mostly women‚ were employed in the garments sector by late 1990s. Bangladesh’s export was dominated by garments. It represented around 52% of Bangladesh’s total exports worth

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    AEROSPACE ENGINEERING Components Of Aerospace Engineering Aerospace engineering deals with design and manufacture of aircraft or spacecraft structures‚ craft guidance systems‚ control and navigations systems‚ developing tools for communication and finally the production of the aircraft or spacecraft. Each of these areas of aerospace engineering is crucial for efficient functioning of the aircraft or spacecraft. Hence‚ aerospace engineering has been divided appropriately and knowledge is imparted

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    Reportable Segment

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    What Is a Reportable Segment? A reportable segment is a phrase that relates to international accounting procedures. An exploitable segment is a portion of a business that generates its own revenues and expenses and has its own assets and liabilities. A reportable segment is an exploitable segment that makes up at least 10 percent of the overall business’s revenues or assets. In effect‚ a reportable segment is like a business within a business. International accounting standards require that public

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    entrants can always come up in the automobile industry but it is a very low threat. It is a big market but the capital which is required for a company to invest to get into this industry is a very large amount of money. The emerging companies may not have that kind of funds when they start off so it is tough to compete with the established major players like TATA‚ Mahindra‚ and Ashok Leyland in the market. 2. Bargaining power of buyers:- In the commercial vehicle segment a customer purchases one vehicle

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    Automobile

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    AUTOMOBILE: An automobile‚ motor car or car is a wheeled motor vehicle used for transporting passengers‚ which also carries its own engine or motor. Most definitions of the term specify that automobiles are designed to run primarily on roads‚ to have seating for one to eight people‚ to typically have four wheels‚ and to be constructed principally for the transport of people rather than goods. The term motorcar has also been used in the context of electrified rail systems to denote a car which functions

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    As in many other industries‚ the IT has changed the way of performing management process. For example‚ the cost management process went from hand-written and mainframe computers to sophisticated software applications that help reducing the workload‚ headcount‚ and expedite the job completion. Also‚ this helps improving the outcome quality and increase productivity. The managerial accounting process in the aerospace industries follows a certain steps. The success of each of the steps depends

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    Protectionism and Trade Barriers in Automobile Industry of Malaysia Introduction When we talk about the strategic industries in the manufacturing sector of Malaysia then automobile industry of the country comes in the mind which has pushed industrialization in Malaysia. As compared to other sectors like FMCG‚ pharmaceutical‚ telecom etc we can see that automobile industry has boosted the industrialization process in the country to the heights. Automobile industry of Malaysia is named as one of the

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    Marketing and Segment

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    (Thurs) Test Bank Strategic Marketing Quarter 2 Decisions 9. Which of the following can you not determine from market research? a) The structure of the market b) The market requirements c) The market requirements of your competitors d) The strengths and weaknesses of your competition 10. Conducting a Market Opportunity Analysis (MOA) is the first step in developing a marketing strategy. e) True f) False 11. What is a differentiated marketing strategy

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    A Porter’s Five Forces Analysis explores five principal industry factors to determine the attractive of a given industry in a given market. In this P5F exercise‚ we look at the automobile industry in India. This is independent of any manufacturer. As such‚ it applies to every Indian car manufacturer. In any P5F analysis‚ one must examine the following: 1. The threat of new entrants 2. The bargaining power of buyers/customers 3. The threat of substitute products 4. The amount of bargaining

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