"Identify and describe 3 or more distinct market segments within a specific industry such as aerospace or automobile manufacturing what differences are apparent why would this matter to a marketer" Essays and Research Papers

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    You are here: Home › World Industries › Auto Industry › Auto Industry | Automobile Industry | Car Industry Auto Industry | Automobile Industry | Car Industry Automobile Industry History : In the year 1769‚ a French engineer by the name of Nicolas J. Cugnot invented the first automobile to run on roads. This automobile‚ in fact‚ was a self-powered‚ three-wheeled‚ military tractor that made the use of a steam engine. The range of the automobile‚ however‚ was very brief and at the most‚ it could

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    J.Co Market Segment

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    Chapter 3: Market Segments and Customer Value 1. Market and Competitive Space * Market space * J. Co’s market space is the store/branch itself. This is where the transaction of a j.co employee/ seller and a customer happens. They both discuss the requirements (buyer) and the constraints of product and service deliver (seller). For example‚ a customer makes his or her order to the j.co crew‚ then pay and then the crew will inform and explain the process in getting her order. * Competitive

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    -American Automobile Industry- As we move towards a globalized business world‚ new competitors have risen from developing nations. These nations now pose a threat to the many industries still stuck in their old ways. One industry in particular is the American auto industry that has seen a large fall in their earnings. Japan is one nation who has revolutionized the auto industry through Toyota. The world is growing and with this growth we see a need for energy and with it has come a high price at

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    Subway Market Segment

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    What market segment (s) seems to be served by Subway? Why do you think so? Subway seem to be serving mainly young people. It’s positioned as a fast food chain that serves fresh food to it’s target customer mainly comprises of young individuals focused towards healthy diet. Majority of their target customer lies on this age group between 16-39. The tagline “Eat Fresh” highlighting the actual positioning the business has maintained. There are different segment of young people. First are the

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    Pakistan Automobile Project Proposal July‚ 2013 Pakistan Fact Sheet  Area total: 796‚095 sq. km (36 th largest in the world)  Border with countries: Afghanistan 2‚430 km‚ China 523 km‚ India 2‚912 km‚ Iran 909 km  Climate: mostly hot‚ dry desert; temperate in northwest; arctic in north  Natural Resources: land‚ extensive natural gas reserves‚ limited petroleum‚ poor quality coal‚ iron ore‚ copper‚ salt‚ limestone  Major Crops: Cotton‚ Wheat‚ Rice and Sugarcane  Total Length of

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    Automobile Industry Crisis

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    CLASS Automobile Industry Crisis People depend on their cars for everyday life. They need it to go to work‚ school‚ and events. What if one day the automotive industry crashes? People across this country rely on this industry to provide them the safest and most affordable cars. But just recently the car companies in Detroit almost came to an end. Just in "Ohio‚ about one out every eight jobs has ties with the carmakers" (Cohn‚ 2012). If these industries did actually come to an end then it would have

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    Identify the Industry

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    Industries in the case can be organized into five groups consisting of A. Financial industry High receivables (loans) and payables (deposits‚ other loans)‚ little inventory Commercial banking (2) 2 has the highest receivables and payables (both note payable and account payable). It has no raw materials‚ work in progress and finished goods‚ which are characteristics for a bank. B. Retail industry Lots of inventory‚ low gross profit percentage Retail grocery stores(1) 1 has the lowest

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    versatile tools. Describe the basic features of focus group research that could lead to inappropriate generalizations about the preferences of the target audience. It is inappropriate for gathering quantitative data because the six to twelve chosen respondents in the focus group may or may not represent the population from which they are drawn. Focus group members also feel empowered and privileged; they will sometimes give the moderator all sorts of strange answers that may be more a function of

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    Identify and describe the factors that plays a role in the role of formation of self-concepts. Self-concepts has influenced people’s lives of all racial backgrounds for thousands of years. Self-concepts plays a huge role in life and how we view many different things in ourselves. The concept of self-concepts has been heavily impacted by social and economically. Appearance‚ income and education are the main factors that plays a huge role in the formation of self-concept. Those three developments has

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    Automobile industry in Germany The automobile industry in Germany is one of the largest employers in the country‚ with a strong labour force of over 866‚000 (2005) workers in the industry. In addition‚ Germany has the largest share of passenger car production in Europe with over 29% market share‚ followed by France (18%)‚ Spain (13%) and the United Kingdom (9%). Germany is considered to be the birthplace of the automobile since Karl Benz and Nikolaus Otto independently developed four-stroke

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