[pic]TOURISM MARKETING & PROMOTION DECEMBER 2009 TOURISM MARKETING & PROMOTION Instructions to candidates: a) Time allowed: Three hours (plus an extra ten minutes’ reading time at the start – do not write anything during this time) b) Answer any FIVE questions c) All questions carry equal marks. Marks for each question are shown in [ ] 1. Discuss the information you will expect to find in the main sections of a typical tourism development plan and provide examples to support
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Product Strategy The product itself is the core of the brand equity‚ the design of a product able to fully meet the needs of the consumers‚ is a prerequisite for success in marketing. The design‚ manufacture‚ market‚ sales‚ transportation and services of product ‚ contains a strong‚ powerful and unique brand associations.Be able to establish a positive brand image‚ especially the perceived quality of the product is extremely important brand association will often influence consumers’ purchasing decisions
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PUBLIC DISTRIBUTION SYSTEM ↑ “A hungry world is a dangerous world. Without food‚ people have only three options – they riot‚ emigrate or die. None of these are acceptable” - UN Food & Agriculture Organisation (FAO) Introduction 1. ↑According to the Global Hunger Index (GHI) report of 2012‚ India ranks 66 out of 88 countries in the hunger index. India is the world’s hunger capital due to the following statistics:- a) ↑ Hunger remains No 1 cause of death in
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MARKETING STRATEGIES OF THE BANKING INDUSTRY Banking Industry is one of the most important service industries which touches the lives of inillions of people. Its service is unique both in social and economic points of view of a nation. Earlier the attitude of banking service was that it was not professional to sell one ’s services and was unnecessary in the sense that traditional relationships and quality of products were sufficient to carry forward the tasks. Before the mid 1950 ’s the banks
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Marketing (Level 2) 2010 / 2011 Marketing a new product 1. Overview of company‚ market and existing portfolio of products. This report proposes the market strategy for the launch of a new fragrance by the Multinational Corporation of GUCCI. The House of Gucci is one of the most established premium fashion brands in the world. Its success has depended largely on its effective marketing strategies. The specific company was chosen because in the middle of an international financial crisis
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you switch on the TV and you will see some products being pushed on you with some assurance. This is advertising. Your mind is being sold to these advertisers. Advertising is the promotion of product or services. This gives companies a way to expose their products to people and hence maximize their sales. With out advertisement not a single farm or company can grow in this world of competition. Every time you switch on the TV and you will see some products being pushed on you with some assurance. This
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Identify a job role Job role: job description is a written statement about the job. Company create a job description about the job‚ what they do‚ and what their aim of their business. What kind of person the company is looking for that specific job. In the job description explain the job role and what kind of person they are looking for. They describe the requirement of the job in the job description. In the job description it tells the hours of work and how the company is going to pay according
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An Alternative Retail Pricing Policy for Petroleum Products: A Case Study of Gasoline and High Speed Diesel in Thailand Thiraphong Vikitset School of Development Economics National Institute of Development Administration 118 Seri Thai Road‚ Bangkapi District‚ Bangkok 10240‚ Thailand E-mail: thiraphongv@yahoo.com. 2 Abstract This article examines the retail pricing policy of gasoline and high speed diesel in Thailand. The pricing policy of these two products is characterized by cross price
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THE EFFECTS OF PROMOTION DISTRIBUTION CO-ORDINATION ON THE BRAND COMPETITIVENESS AND PERCEIVED BRAND IMAGE Group Leader ANUM AZHAR (12610) Group Members ANUM SAEED (11398) AFSHAN JALIL (17849) ASADULLAH LAKHO(11565) MUHAMMAD YAZDAN AZAM JAFFRI (11565) NITASHA TAZEEN (11894) A Research Project submitted in partial fulfillment of the requirements for the degree of Bachelors of Business Administration to Iqra University Research
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BSBMKG 501B IDENTIFY AND EVALUATE MARKETING OPPORTUNITIES JISOO PARK Cotton on- Australian based clothing retailer Profile The Cotton On brand was founded on the surf coast of Victoria Australia in 1991 with a single store and a handful of employees. In 14 years the company has grown to over 70 retail stores Australia wide‚ with a further 20 stores planned for the 05/06 financial year. Primarily‚ Cotton On operates as a ‘design to retail’ business allowing huge flexibility over the design
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