UNIT 9: CREATIVE PRODUCT PROMOTION Assignment Brief Title: Creative product promotion Date set : 23TH April 2015 Handing Dates : 30 TH JUNE 2015 Learning Outcomes On completion of this unit a learner should: 1. Know the constituents of the promotional mix 2. Understand the role of promotion within the marketing mix 3. Understand the role of advertising agencies and the media 4. Be able to create a simple promotional campaign. Assignment 1 – The Role of Promotion Assignment ONE
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Marketing Solutions Volkswagen India Case Study Innovative campaign inspires 2‚700 car recommendations in 4 weeks Volkswagen (VW) is one of the world’s leading automobile manufacturers and the largest carmaker in Europe. As Volkswagen pursues its goal of becoming the number one automaker in the world by 2018‚ India has become a key component of its strategy. India is currently the world’s second fastest growing car market‚ with shipments expected to more than double by 2018.1 As a relatively
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’Thanda’ Goes Rural In early 2002‚ Coca-Cola India (CCI) (Refer Exhibit I for information about CCI) launched a new advertisement campaign featuring leading bollywood actor - Aamir Khan. The advertisement with the tag line - ’Thanda Matlab Coca-Cola’ was targeted at rural and semi-urban consumers. According to company sources‚ the idea was to position Coca-Cola as a generic brand for cold drinks. The campaign was launched to support CCI’s rural marketing initiatives. CCI began focusing on the rural
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Definition of sales promotion * An early def. of sales promotion :’Includes all those activities ‚which enhance and support mass selling and which compete and or coordinate the entire promotional mix and make the marketing mix more effective”. (John F Luick and Wiliam L Zeigher‚Sales Promotion & Modern merchandising‚TMH‚1968) * In a specific sense ‚sales promotion includes those sales activities that supplement both personal selling and advertising and coordinate them and help to make
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CASE ANALYSIS “PILLSBURY COOKIE CHALLENGEG” Synopsis of the Case: GMCC is a company that sells refrigerated baked goods and their success in USA compelled them to try their luck in Canadian Market‚ but their venture in Canada was not successful at all due to socio-economic and cultural differences thus creating a void in the marketing strategy of the company. Background of Company: * GMCC is the second largest General Mills International Divisions * GMCC is a leader in Canadian Packaged
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MARKETING AND PROMOTION Promotion is part of marketing which can be considered as one of the youngest disciplines in the business world and is driven by innovation (Sutheralnd and Canwell‚ 2004). Within it‚ marketing communications‚ or promotion‚ is a management process through which an organization engages with its various audiences. Through understanding and audience’s communications environment‚ organizations seek to develop and present messages for their identified stakeholder groups‚ before
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TOPIC: Distribution The current topic is about distribution while the main article will explain about Apple’s distribution strategy to expand their international market through innovation of strategies of the retail stores. Previously‚ Apple was prefers to open their retail shops around the customers’ neighborhood or busy commute places such as Grand Central stations. However‚ recently Apple has stated its plan to open their retail in prestigious shopping centers such as Harrods‚ London (Gurman
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university HRM role in recruitment & selection- MBSL Rajitha 11/6/2013 MSBL Ltd – Sri Lanka Vacancy: enter to recruitment process as a collective agreement of management and also compatible with organisational goals Helps to fill necessary vacancies at right time in a cost-effective manner MBSL‚ collect vacancy list from relevant department managers‚ analyse it with company objectives to fill adequate number of staffs
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. Describe what your role‚ responsibilities and boundaries would be as a teacher in terms of the teaching/training cycle. Recommended word count: 300-500 words. The teaching / training cycle is a simple way of looking at all the aspects of teaching and how they are evaluated using five stages; Identifying needs‚ Planning learning‚ Enabling learning‚ Assessing learning‚ Quality assurance and evaluation. Each of the five stages listed above flow from one to the other. The cycle is
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Discuss the main factors affecting product pricing in the UK Price – the amount of money which costumer pays for product or service to in order to achieve them‚ or the sum of values that one party exchanges with another to have or use products or services. The main factors which determine price are demand and supply. Demand is a desire of customers to own and the ability to pay for products or use services. Supply is quantity of products or services which are available to sell at the given time
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