"Identify and explain macro and micro environmental factors which influence marketing decisions" Essays and Research Papers

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    Conditions under which decisions are made are as follows: Certainty This is when individuals are informed about a problem‚ alternative solutions are obvious and the likely of each solutions are clear. With this condition you have everything under control as you know that should something happen‚ you already have measures in place to take care of that situation. An example is in the case whereby you are involved in a car accident‚ say when you take insurance for your car you add the option of being

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    Macro Environment

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    Macro environment is the external and uncontrollable factors that influence a company’s or product’s development. Billabong must know the value of each of the macro environment factors; such as‚ economic‚ demographics ‚ and lifestyle‚ technology and natural forces. Before companies‚ or in our case Billabong‚ produce a new products‚ they should study each macro environment force carefully. Each force have its effects on the market.   Economic forces affect the consumer buying power and spending

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    macro ch 13 savings & investment True/False Indicate whether the statement is true or false. ____ 1. Most entrepreneurs finance their purchases of real capital using their past saving. ____ 2. To state that national saving is equal to investment‚ for a closed economy‚ is to state an accounting identity. ____ 3. Public saving is equal to national saving minus private saving. ____ 4. To state that public saving is equal to investment‚ for a closed economy‚ is to state an accounting

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    There are many instances in which the ability to follow exact orders is required. There are also many more instances in which the failure to do so could result in fatal errors and irrevocable harm. These terrible consequences could not only interfere on the person who could not follow directions directly but could also affect

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    The explanation biological factors influencing homosexuality and people trying to figure out if people are truly born that way or if the is a way to cure homosexuality. Researchers have been exploring biological factors that could be contributing to same sex orientation (Santrock‚ 2013). Bialey and Pillard s did a study on identical twins to find contributions to any genetic factor‚ his study show a fifty-two percent concordance rate which means with every homosexual twin‚ the chances that the other

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    ECONOMICS © 2008 Cengage Learning 1 8/5/2013 Economy. . . . . . The word economy comes from a Greek word for “one who manages a household.” © 2008 Cengage Learning TEN PRINCIPLES OF ECONOMICS A household and an economy face many decisions: Who will work? What goods and how many of them should be produced? What resources should be used in production? At what price should the goods be sold? © 2008 Cengage Learning 2 8/5/2013 TEN PRINCIPLES OF ECONOMICS • Society and Scarce

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    CONSUMER BEHAVIOR MARKETING CONCEPT FOR ENVIRONMENTAL WELFARE From a long time ago‚ manufacturers are competing with each other to provide a product that can fulfill the needs of consumers. One type of product can be produced by various manufacturers. With so many manufacturers who produce things that can fulfill the needs of consumers‚ other producers with low marketability will automatically be eliminated from the marketplace because it is not chosen by the consumer. One of the ways to attract

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    Using an organisation you are familiar with; explain how factors in the external business environment influence marketing strategies and outcomes ‘Betfair betting exchange processes more than seven million transactions a day- that’s more than all European stock exchanges combined.’(Betfair‚ 2011) With this sentence we can observe the magnitude and growth that an online gambling company like Betfair.com has achieved. To reach this point they have dealt with many issues in their external environment

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    Environmental Factors Affecting Firm’s Ability to Compete: A Retail Perspective Organizations that promote learning are better equipped to handle the ever-changing business environment. Retailers are no different. When an organization’s leadership plans for the future it must take into account principle environmental factors. A company’s ability to compete will be affected by how well the leaders have learned to identify those factors‚ to demonstrate their company’s significance‚ and to estimate

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    Paris marketing decisions should be looked at thoroughly before agreeing that they should start operating a new system as it is a large and successful company their objective is to reach their target market. In order for Disneyland Paris to keep running successfully‚ it has to look at the main factors that can affect its business. The main factors should be analysed by the developing company to be more aware of how to manage their target market. Disneyland Paris has many target markets which the main

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