"Identify and explain macro and micro environmental factors which influence marketing decisions" Essays and Research Papers

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    The market environment is a marketing term and refers to all of the forces outside of marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. The market environment consists of both the macroenvironment and the microenvironment. Microenvironment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself‚ its suppliers‚ marketing intermediaries‚ customer markets

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    Environmental Factors of International Business By Walter Johnson‚ eHow Contributor Environmental factors for international business comprise the external relations a firm will face in going global. These include‚ most importantly‚ the economic‚ political and legal environments‚ each of these always entangled with the others. Basic Issues The central issues for the decision to go global are concerned with minimizing risk. A company‚ when considering the environment that it will deal with when entering

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    while in the womb and at birth and continues through life heavily depending on these particular factors. These factors determine how a person communicates‚ works‚ looks‚ and chooses to live their daily lives. People are individuals and therefore‚ are all different people and will develop in different ways all depending on the influence of these three things in their lives. The first factor that influences human development is a person’s socioeconomic status. This indicates a person’s position in society

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    Macro Economics

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    Unit-1 Q1. Define micro and macro economics‚ Distinguish between them‚ and explain the scope‚ importance and its limitations Ans. modern economy analysis has been divided into two major branches that is micro and macro economics. Micro economics means the economics system which deals individual economics unit on the other hand macro economics means the economics unit which deals aggregate as a whole that is national income‚ general employment‚ and total out –put‚ general price level etc. These two

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    External Environmental Forces During the strategic marketing management process‚ there are many external forces that any company must be aware of in order to be profitable. These very important factors to be considered come in the form of technology trends‚ economic and government trends‚ consumer trends and innovations. It is very important to become aware of all of the potential opportunities and threats that may arise from these trends. I believe that for Coca-Cola‚ there are external forces

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    Macro environment

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    Macro environment‚ one of the three key elements of the marketing environment explains the influences of broader societal forces. These major external forces are not controllable‚ but being aware of the environmental factors and its changes will be of great advantage for growing the business (Angela‚ 2012). In the travel business‚ the operation does not depend only on the internal functioning but is also affected by external factors. Wotif is also affected by these internal and external factors.

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    Macro levels

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    Country Risk Assessment through Macro level factors: Foreign business operations and investments are affected by societal actions and policies‚ as well as‚ governmental regulations and restrictions; macro level factors act external to the company and are quite uncontrollable Youtoi must be conscious that these factors do not affect the marketing ability of the concern directly but indirectly the influence marketing decisions of the company. These are the macro level factors that should be obtained before

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    Table of Content1.0 Industry Background12.0 Introduction13.0 Impact of Macro environments on Cell Phone Industry13.1 Demographic environment13.2 Economic Environment23.3 Natural Environment23.4 Technological environment34.0 Impact of Micro Environments on the Cell Phone Industry34.1 Suppliers34.2 Marketing intermediaries44.3 Customers44.31 Consumer markets44.4 Competitors55.0 Impact of the Changing Environments on Marketing Mix55.1 Product55.2 Price Variables65.3 Place Variables65.4 Promotion Variables66

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    The Influence of Ethics on Decision Making Ethics can have a big influence on decision-making in the workplace. Ethical behavior in the workplace is behavior that is accepted as morally "right‚" rather than "wrong." (Organizational Behavior). Unethical behavior can be considered illegal‚ or merely against the norms of society. Employees encounter ethical decisions every day in the workplace‚ whether they realize it or not. The stock boy must make a decision on whether it is right to steal merchandise

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    micro

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    Question 1 1.   Environmental changes can result in the inactivation of enzymes. Answer  True  False 1 points    Question 2 1.   Hydrolases are generally involved in __________ reactions. Answer anabolic catabolic both anabolic and catabolic neither anabolic nor catabolic oxidation-reduction 2 points    Question 3 1.   Which of the following types of carrier molecules is NOT found in electron transport chains? Answer ubiquinones hemoglobin flavoproteins

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