Wal-Mart: Marketing to the Masses Team Purple: Brian Kinder‚ Clara Kirby‚ Brian S. Joseph‚ Brandi Labrum‚ Nola Johnson Grand Canyon University Marketing Management MKT607 Dr. Stephen Tvorik April 12‚ 2010 Wal-Mart: Marketing to the Masses Wal-Mart’s Strategic Plan Wal-mart’s mission is to establish and maintain itself as the number one retail store choice for consumers. Their strategy for success includes providing its customers with convenient shopping access to brand name
Premium Retailing Marketing
CONTEXT (p.1) DATA * David Glass (CEO); Don Soderquist (COO) * ROA= 33% ; Sales growth= 35% * 1993. market value= $57.5 billion * Sales/square foot= $300 vs. $210 of competitors * Total sales: $16B (1987) → $67B (1993) * Earnings quadrupling: $628 million → $2.3B * Revolutionized many aspects of retailing + heavy investment in information technology. * Main Challenge: “HOW TO SUSTAIN THE COMPANY’S PHENOMENAL PERFORMANCE.” * Growth in 1993: (7%–8%) range‚
Premium Retailing Wal-Mart Kmart
Wal-Mart is one of the largest retail markets in the world and continues to increase its revenue because of its products and services that are provided. I have to admit Wal-Mart has made a lot of money from me because it’s my one stop supermarket. I can go to Wal-Mart and find just about any and everything I’m looking for which makes my shopping experience just that much more supreme. Let me share some of the businesses history with you and its timeline. The very first store to open was in Rogers
Premium Wal-Mart Sam Walton United States
Summer Summer National Economic University – Hanoi - Vietnam National Economic University – Hanoi - Vietnam 08 Fall 08 Fall Wal-Mart Case Wal-Mart Case Dam Thi Thu Quynh CQ502184 Advanced program Intake 50 Dam Thi Thu Quynh CQ502184 Advanced program Intake 50 Question 1: What impresses you about this company? What accounts for Wal-Mart’s success over the past 25+ years? Is it a great strategy‚ superb strategy implementation and execution‚ or
Premium Wal-Mart
together‚ we’ll lower the cost of living for everyone…we’ll give the world an opportunity to see what it’s like to save and have a better life.” In order to fulfill its mission‚ Wal-Mart has developed some unique‚ policies‚ principles‚ rules‚ processes and procedures‚ the sum total of which form the Wal-Mart stores corporate culture: Open Door Policy - Managers ’ doors are open to employees at all levels Sundown Rule - Answering employee‚ customer‚ and supplier questions on the same day the
Premium Wal-Mart Supermarket Hypermarket
PTLLS ASSIGNMENT 1 Section 1 As a youth worker in a learning environment‚ I view my role as that of learning facilitator. I always follow the same format to establish boundaries for myself and the group. I encourage the learners to use a peer approach to learning. In my practice I deliver workshops to young people around participation‚ inclusion‚ self esteem‚ anger and conflict management‚ quality assurance and recruitment and selection. The young people who attend my learning
Premium Learning Skill
government or national with nominal self-regulation. Although the statutory framework enshrines self-regulation‚ the relevant provisions are ambiguous and remain ineffectual. The notion of self-regulation remains an illusion. The regulator enjoys plenary legislative and supervisory powers over market intermediaries and listed companies without being subject to meaningful accountability mechanisms. Amendments to the Capital Markets Act and its Regulations have consolidated the Capital Markets Authority’s
Premium Stock exchange Stock market
Walmart’s growth throughout the year. It’s inventory and distribution system is considered to be world leaders. Walmart had invested over 600 million in information systems over one 5-year period. Some of Walmart’s information systems include a point-of-sale system‚ which allows Walmart to identify what it has sold‚ it’s inventory‚ analyzing sales‚ what items are selling slowly‚ etc. Walmart also uses telecommunications to better communicate with its sellers and as a result‚ they have less inventory area
Premium Wal-Mart Sam Walton
Walmart has three basic beliefs. Respect for the individual‚ service to the customer‚ striving for excellence. They use these beliefs to show the types of attitudes that create an honest‚ fair‚ and legal work environment. Walmart’s Statement of Ethics is very well organized. At the very beginning is a Table of Contents that will easily guide you through the Statement. You will then find a message from the Chief Executive Officer. Next‚ you will get into how to use the statement of ethics and
Premium Employment
Firstly‚ Wal-Mart gets adequate supplies from suppliers. After the products are all in‚ Wal-Mart sells those products at its stores around the globe. Customers may purchase products by cheque as well as on account. One of the strategies Wal-Mart uses is to extend its opening hours. Also‚ it always emphasizes at the point which Wal-Mart sells products with the lowest price and high quality. A Good management is also the key to success. Mal-Mart knows that inventory is the key to going to any store
Premium Wal-Mart