Understanding Customer Attitudes towards TECHNOLOGY-BASED SELF-SERVICE A case study on ATMs Masters Thesis Masters in Service Management Research Date/Term: Supervisor: 2006/ Spring Lars Haglund‚ Pro-Vice Chancellor Karlstads universitet 651 88 Karlstad Tfn 054-700 10 00 Fax 054-700 14 60 Information@kau.se www.kau.se ACKNOWLEDGEMENT Over the past years we’ve been inspired and encouraged by a lot of people around us‚ especially professors‚ co-students and friends. It has
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brand: The case of Starbucks Paul G. Patterson *‚ Jane Scott‚ Mark D. Uncles School of Marketing‚ Australian School of Business‚ University of NSW‚ Sydney‚ NSW 2052‚ Australia a r t i c l e i n f o a b s t r a c t Americanised the coffee tradition. Keywords: Service brands Service quality Global branding International business Starbucks Coffee The astounding growth and expansion of Starbucks is outlined‚ both on a global scale and within Australia. The focus then shifts to the abrupt
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This report will examine the impact of smartphones in revolutionalising remote and participatory healthcare by analysing the application potential of ‘eMed’ in relation to the framework of ICT supported collaboration. Our business idea has been to develop a holistic health-service related smartphone application as we have identified the growing market potential of using mobile technology to digitalise healthcare services. The application we have designed‚ eMed‚ will provides two main functions:
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Airline Services – Singapore Airlines Singapore Airlines (SIA) has a history of more than 60 years. It grew out of Malayan Airways which began operating scheduled flights between Singapore and Kuala Lumpur in an Airspeed Consul plane in 1st May 1947. 26 years later‚ Malayan Airways‚ which was renamed MSA in 1963‚ split into two: Malaysia Airlines and Singapore Airlines. It is from this moment on that Singapore Airlines commenced its independent operations. Beginning operation with 5 Boeing B707s
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Assignment Customer service Submitted by:Gergana Tsareva Id number: GT21132 Submited to:Chika Ugoji APRIL 2013 TABLE OF CONTENTS: 1.INTRODUCTION……………………………………………………………………………...3 2.Task 1: CUSTOMER SERVICE POLICY…………………………………………………..3 - Meaning………………………………………………………………………………...3 - Examples……………………………………………………………………………….3 - Table presentation…………………………………………………………………….4 - Reason of using customer service…………………………………………………..5 3.Task 2: REFLECTIC SUMMARY FOR GROUP WORK…………………………………
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1.0 OVERVIEW OF THE SERVICE INDUSTRY We have always had service industries‚ and indeed there are numerous biblical references to services as diverse as inn keeping‚ money lending and market trading. Over time‚ the service sector has grown in volume and in the importance attributed to it. According to Baker J.M et al‚ The Marketing Book 5th Ed‚ (2003)‚ early economists saw services as being totally unproductive‚ adding nothing of value to an economy. He quotes Adam Smith as having included
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companies that understood mass production strategy had become obsolete‚ after almost a century of dominance. Applicable successfully to the manufacturing industries‚ the lean philosophy will be analysed in the present synopsis through the perspective of services industry‚ usually dealing with intangibles. Lean Manufacturing In their research on the Toyota manufacturing system‚ The Machine that Changed the World (1990)‚ Womack‚ Jones and Roos formulate the theoretical framework of lean manufacturing.
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develop a services marketing strategy? The marketing mix is a business tool used in marketing products. The marketing mix is often crucial when determining a product or brand’s unique selling point‚ meaning that the unique quality that differentiates a product from its competitors‚ and is often synonymous with the 4 Ps: price‚ product‚ promotion‚ and place. However‚ in recent times‚ the 4Ps have been expanded to the 7 Ps with the addition of process‚ physical evidence and people. Marketing
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Customer Service Assignment Nicole Bates FETAC LEVEL 5 Customer Service Collection of Work Consumer Legislation Assignment (20%) Brief: 1. Identify the key elements of consumer legislation associated with your industry. 2. Identify the functions of associated regulatory organisations. 3. Explain the applicable standard/rating systems. I declare that this work is my own. Signed ______________________________________ PPSN:_______________________________________
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Findings * Primary Research Findings * Key Findings * Insights * Issues & Objectives * Concept * Recommendation * References * Appendix * ------------------------------------------------- Introduction: There have been many changes in the way that crime is dealt with by the criminal justice system since the general elections in 1994. Prisons were previously run in a ‘military’ fashion and a need for a shift away from the previous prison management and treatment
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