RURAL MARKETING Definition:- Rural marketing can be defined as a function which manages all those activities in asserting‚ Stimulating and converting the purchasing power of rural people into an effective demand for specific products and services thereby achieving the goals of the organisation. Rural areas:- Rural areas are large and isolated areas of an open country with low population density. A countryside refers to rural areas that are open. Explain the nature and scope of rural marketing
Premium Marketing
INDEX 1. Acknowledgement 2. Introduction 3. Research Methods 4. Challenges Faced By Marketers 5. Myths About the Rural Market 6. 4 A’s in Rural Market 7. Buying Process of Rural Consumers 8. Factors Affecting Buying Behaviour 9. Strategies Adoped by Marketers Quantitative Techniques 10. Survey Data 11. Factor-wise Analysis 12. Chi-Square Test Analysis 13. Report Summary 14. Bibliography ACKNOWLEDGEMENT We would like to take
Premium Marketing Decision making
Rural marketing INTRODUCTION The concept ‘Rural’ and ‘Marketing’‚ though used very frequently in various forums‚ have eluded any precise and non- controversial definitions. When we join them‚ the resulting concept ‘Rural Marketing’ means different things to different persons. This confusion leads to distorted understanding of the problems of rural marketing poor diagnosis and‚ more often than not‚ poor prescriptions. The Indian rural market with its vast size and demand base offers great
Premium Marketing City
Rural Marketing Notes by Faraz.Vehvaria on NOVEMBER 8‚ 2010 in NOTES (These are notes are for reference‚ if any topics are missing‚ please check your ref books) CHAPTER 1 PROFILE OF RURAL MARKETING Definition of Rural (Nov. 05) Government agencies from IRDA & NCAER define ‘Rural’ as “a village with a population of less than 5‚000 with 75% of the male population engaged in agriculture etc.”
Premium Agriculture Marketing Market
Coimbatore India. PROJECT REPORT ON “A Study On Consumer Behavior in Rural Market” A Report submitted in partial fulfillment of the requirement for the degree of MBA Program BY S. SIVA PRASAD H.T. NO: 11P35F0619 Bhavan NIFTE School Of Business‚ Bangalore (Affiliated to Bharathiar University) (2011-2013) DECLARATION I hereby declare that‚ this project report entitled “A Study On Consumer Behavior in Rural Market” Of project work undertaken by me‚ Bhavan NIFTE School Of Business
Premium Marketing
CHAPTER I INTRODUCTION TO RURAL MARKET GONE ARE the days when a rural consumer went to a nearby city to buy branded products and services. Time was when only a select household consumed branded goods‚ be it toothpaste or soap. There were days when big companies flocked to rural markets to establish their brands. Today‚ rural markets are critical for every marketer - be it for a branded shampoo or an automobile. To open a business daily or business magazine today‚ you will read about some company
Premium Rural economics City Population
A Seminar Report On “RURAL MARKETING” Submitted in the partial fulfillment of the award of PG Degree of Master of Business Administration Session 2008-09 Submitted To: Department of Management Studies‚ Submitted By:Ravi MBA 4th sem. (Marketing) Jaipur 1 Executive Summary A debate continued for a long time amongst the Indian marketers‚ both practitioners & academicians‚ on the justification for the existence of the distinct discipline of rural marketing. Consequently‚ two schools
Premium Marketing
RURAL AGRI- MARKETING IN INDIA - WITH SPECIAL REFERENCE TO AGRICULTURAL PRODUCE IN INDIA ABSTRACT Around 700 million people‚ or 70% of India’s population‚ live in 6‚27‚000 villages in rural areas. 90% of the rural population is concentrated in villages with a population of less than 2000. Rural marketing is as old as the civilization. Surplus of agro - products are exchanged in earlier days in the barter system. The introduction of currency‚ transport‚ and communication has increased the scope
Premium Marketing Agriculture Supply and demand
tingRURAL MARKETING By: Kumar Gaurav Rastogi. ( MBA‚ CUIM) Rural India 740 million people 24 languages… 1642 Dialects 6‚38‚691 villages and 5‚164 towns 70% population still rural & agrarian 41% are illiterate 56% HH - no access to electricity 70% HH have no bank account 96% have no telephones 7% have two wheelers & 1.3% have 4 wheelers By: Kumar Gaurav Rastogi. ( MBA‚ CUIM) Rural Market Structure Demographic Environment
Premium Brand Rural Population
[pic] ASSIGNMENT # 1 OF RURAL MARKETING [pic] SUBMITTED BY - SUBMITTED TO - NIPUN BHARDWAJ Mr. ABHISHEK DUTTA RT1903B38 LIM‚ LPU Company Profile Britannia was incorporated in 1918 as Britannia Biscuits Co LTD in Calcutta. In 1924‚ Pea Freon UK acquired a controlling stake‚ which later passed on to the Associated Biscuits International (ABI) and UK based company. During the 50’s
Premium Marketing