paper is an attempt to look into the rural market of India particularly with the focus of FMCG sector ( market ). The Fast Moving Consumer Goods (FMCG) sector is a corner stone of the Indian economy. This sector touches every aspect of human life. This sector is excited about the rural population whose incomes are rising and the lifestyles are changing. There are as many middle income households in the rural areas as there are in the urban. Thus the rural marketing has been growing steadily over the
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Rural health problems and measures :- Health is an asset to man and to his community and has come to be regarded as a prerequisite to socio-economic development. India is the second most populous country of the world and has changing socio-political demographic and morbidity patterns that have been drawing global attention in recent years. Despite several growth orientated policies adopted by the government‚ the widening economic‚ regional and gender disparities are posing challenges for the health
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Rural marketing- an untapped potential By: Mrs. Sugandha Dhillan‚ Mrs. Pradnya Bhandare Abstract: ’Go rural’ is the slogan of marketing gurus after analyzing the socio-economic changes in villages. Rural marketing is an evolving concept‚ and as a part of any economy has untapped potential; marketers have realized the opportunity recently. Improvement in infrastructure and reach‚ promise a bright future for those intending to go rural. Rural consumers are keen on branded goods nowadays‚ so the market
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This is to focus on the problems faced by the rural muslim woman in the Kashmir Valley‚ their Aspirations and “Way Out ”‚ so that a bright‚ and a prosperous future is seen as a ‘REALITY’‚ which then can help in containing the ongoing crisis in the valley to some extent. “REMEMBER” Woman is a backbone of any strong society. She is a source of constant support and motivation to the entire family. She is timid‚ soft and sweet and bears more pains then men. Woman are more innovative and self reliant
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Why Rural Market is so Important? Rural market has following arrived and the following facts substantiate this. • 742 million people • Estimated annual size of the rural market • FMCG Rs 65‚000 Crore • Durables Rs 5‚000 Crore • Agri-inputs (incl. tractors) Rs 45‚000 Crore • 2 / 4 wheelers Rs 8‚000 Crore Opportunities: • Infrastructure is improving rapidly. • In 50 years only 40% villages connected by road‚ in next 10 years another 30%. • More than 90 % villages electrified‚ though only
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Social Problems and Solutions Chart | | |Social Problem of the Industrial |How was the Social Problem addressed during |Was the Social Problem |Is the Social Problem still an issue | |Age |the Industrial Age (social movement‚ law‚ |addressed successfully? Be |today? How? | | |etc.)? |sure to support your opinion | | |
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RURAL MARKETING STRATEGIES-WITH REFERENCE TO FMCG It’s not only the grass is greener in the country side‚ that’s also where a chunk of corporate top line actually comes from. It’s time to tap the rural gold mine. The Hindu Business Line Abstract: Rural marketing is the much talked subject for the business establishment. A decade ago rural market was seem to be unstructured and this was not found to be a target location of the corporate. This is due to the hurdles such as illiteracy
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|Current Marketing Practices in Consumer Durables in | |Rural India | | | | | [pic] Contents [pic] Introduction 2 Indian Rural Market: 2 Recent shift in attention from urban to rural market: 2 Special Features of rural markets: 3 Methodology 5 Questionnaire 6 Responses 7 Respondent 1 7 Respondent
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Rural Education Problems in Cambodia Education is very important to build up a strong society‚ and it is need for every people in a society. For the developing country like Cambodia‚ education is very prior especially for the young generation. Even thought we can see that government had improved the education system in Cambodia from the past‚ it still cannot access nationally to all the area yet for instance in rural areas. There always unequal in the delivery of education services‚ including large
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Solar Energy Products Marketing In Rural India Rajshekhar Patne The recently released Global Status Report on renewable says that grid-connected solar Photovoltaics (PV) has been the fastest growing energy technology in the world with 50 per cent annual growth in cumulative installed capacity in last two years. The majority of the above capacity comes from Germany‚ Japan‚ Spain‚ and the US which have installed small PV systems (a few kilowatts to tens of kilowatts) on their rooftops
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