Integrated Marketing Communication for the SME/SMB Contents 1. Executive Summary 2. The Opportunity 3. The company 4. The management team 5. Marketing plan 6. Operations 7. Financial plan Appendix Resumes of management team members 1. Executive Summary Achaab Advertising Achaab Advertising is going to be an agency which delivers Integrated Marketing Communication
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Rural market is now the most important aspect of every product. Whether the product is a Fast Moving Consumer goods or a consumer durable. Rural Marketing is defined as any marketing activity in which the one dominant participant is from a rural area. This implies that rural marketing consists of marketing of inputs (products or services) to the rural as well as marketing of outputs from the rural markets to other geographical areas. A silent revolution is sweeping the Indian countryside. It has
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Rural marketing of consumer durables A study of two Taluka Table of Content 1. Executive Summary……………………………………… 2. Introduction……………………………………………….. 3. Overview of the Auto segment………………………… 4. Review of Literature……………………………………… 5. Objective of the study………………………………… 6. Scope of the study……………………………………….. 7. Research methodology…………………………………. 8. Limitation of the study………………………………….. 9. Car’s Profile……………………………………………….. 10. Finding and Analysis……………………………………
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Innovation Title: Innovation in Rural Marketing Synopsis: Goldplus is a mass market Jewellery Brand‚ present in tier 2 and tier 3 towns only. The chain has 22 stores running and is expanding rapidly. Traditionally‚ Family jewelers have dominated jewellery market in semi-urban/rural India. The level of acquaintance‚ relationship and so called “trust” have been playing vital role in selling gold. The fact is that the purity level in these markets is very poor. The Task was to create awareness
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Social Problem of the Industrial Age How was the Social Problem addressed during the Industrial Age (social movement‚ law‚ etc.)? Was the Social Problem addressed successfully? Be sure to support your opinion with evidence from the lesson or your research. Is the Social Problem still an issue today? How? Child Labor Social Reformers like Mother Jones addressed the fact of Child Labor This Social Problem was addressed Successfully‚ through groups and speakers‚ they talked to the public‚ addressing
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a) Identify the major variables that you controlled or measured in this investigation. What type of relationship do these variables have with each other? The variable that we manipulated was the fuel to oxygen ratio and the variable that we observed was how efficiently the fuel burned in each of the mixtures. The efficiency of the combustion depended on the fuel to oxygen ratio. If mixture was fuel lean the combustion reaction would produce less soot and smoke. If the mixture was fuel rich‚ an incomplete
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STUDENT ASSESSMENT GUIDE Unit of competency name| Identify and evaluate marketing opportunities| Unit of competency number| BSBMKG501B| Unit Purpose On successful completion of this unit you should be able to actively seek out and assess marketing opportunities in terms of viability and suitability to the organisation. You should also be able to turn the assessed marketing opportunities into reality – by scoping the implementation process and getting buy in from management and other key
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The assumption among the older generation(s)‚ (40-60+ years) is that by virtue of age‚ some implicit respect and special consideration is due. This attitude seems to be a leftover from a long-faded age of human history‚ one that originated the phrase‚ “respect your elders”. In times past‚ our “elders” were in fact those people in the tribe or community which held the most wisdom. “Elders” were usually composed of the elderly‚ and the elderly were a repository for a lifestyle that reflected the
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Assessment Activity 2. BSBMKG501B Identify and evaluate marketing opportunities. Question 1. Dell provides the customer the ability to leave feedback on their website when the customer • Searches for products and services. • Purchases a product or service. • Popup Questionnaire while browsing the website. • Support forums for customers to communicate with staff and other customers. • Online Chat via the Dell website. Dell have created a channel with customers using ‘Ideastorm’ which gives
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Assume you have been appointed as a marketing consultant for Jollibee. As part of the international expansion program‚ the management wants you to prepare a report to identify marketing opportunities. The report should cover the following information: a) Identify three potential markets for expansion Jollibee Foods Corporation (JFC) is banking on franchising and overseas expansion to continuously boost its earnings in the long run. The aggressive expansion program is in line with doubling the company’s
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