[pic] PROJECT REPORT ON SALES AND DISTRIBUTION OF COCA-COLA PRODUCTS ALONG WITH CHANNEL ACTIVATION IN AURANGABAD‚ MAHARASHTRA Acknowledgement I like to express my deep sense of gratitude to Mr. Sagar Tope; Sales Executive‚ Hindustan Coco-Cola Marketing Pvt. Ltd.‚ Aurangabad‚ who took special effort to guide me as and when who gave me this opportunity to undergo my Project with them. I take this opportunity to thank him
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Executive Summary 1. Company Background 1. Coca Cola Amatil Brief Activities in Australia 2. Company’s brief financials 3. Company’s Strategy & Growth Drivers 2. Company’s Key Accounting Policies 1. Foreign currency translations (AASB 1012) 2. Inventories (AASB 1019) 3. Revenue (AASB 1004) 4. Changes in Accounting Policies (AASB 1001) 3. Flexibility in the Selection of Company’s Key Accounting Policies 4. Accounting strategy 5. Quality of Disclosures 6. Questionable
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MARKETING ANALYSIS By Saqib Rizvi PGDM(Communications) Roll No.- 27 SIMSR Table of Contents… TOPIC | PAGE NUMBER | The beginning | 3 | Coca-Cola history | 3 | Coca-Cola worldwide and in India | 5 | Logo design | 6 | Slogans | 7 | Pricing | 7 | Targeting and segmentation | 8 | Positioning | 9 | An example of segmentation and positioning | 9 | Distribution System in India | 11 | Market share | 12 | Promotions | 13 | Swot analysis | 17 | Pestle analysis | 18 | BCG analysis
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Coca-Cola Japan: Should tea be introduced? Outline of Report Coca-Cola Background Japan and its culture Japan’s Beverage and Tea Market Coca-Cola Japan and its success Coca-Cola Product Line Competition SWOT Analysis Research and Development Marketing Plan and Recommendations Coca-Cola Company Background Founded in 1886 by John C. Pemberton World’s leading manufacturer‚ marketer‚ and distributor of nonalcoholic beverage concentrates and syrups More than 300 brands Corporate Headquarters
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1. Consider Coca-Cola’s advertising throughout its history. Identify as many commonalities as possible for its various ads and campaigns. (For a list of Coca-Cola slogans over the years‚ check out http://en.wikipedia.org/wiki/Coca-Colaslogans.) 2. Analyze the “It’s Mine” ad based on the process of creating an advertising message as outlined in the text. 3. Discuss issues of selecting advertising media for the “It’s Mine” ad. How might this process differ from that of other Coca-Cola campaigns? From
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GUIDE: Ujawala Mishra Miss Silpa Puri HR Manager Hector Beverages Pvt. Ltd IMC‚ New Delhi PREFACE Hector Beverage Pvt. ltd a new beverage company is here to change the rules and compete against the beverage majors. The main objective of Hector Beverage Pvt ltd is to capture the market and positioned the brand in the mind of the customer. The main targeted customers are college students‚sports person.Since the beverage segment is a diversified segment .The competition is high and
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Distillation of Alcohol Beverages Abstract Distillation is a process wherein a liquid is heated until its boiling point while the resultant hot vapors are subsequently captured and cooled‚ and the condensed vapors are collected. Among the many types of distillations‚ the fractional method or technique of distillation was used in this experiment. A step by step procedure was followed and an amount of 3.33 % of ethanol was obtained from the sample wine‚ Mateus Rose‚ which was used. Further
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1 I. Introduction “Coca-Cola and Shasta.” These two products are in the same industry and both were invented around the same time. Nonetheless‚ a very different perception comes to consumers‟ mind when they hear these two words. In the 21st cent ury‚ Coca-Cola is considered one of the most valuable brands in the world‚ whereas Shasta is mostly known in United States‚ particularly in the West Coast region. Coca-Cola is owned and operat ed by The Coca-Cola Company‚ and Shasta is currently owned
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associated with serving alcoholic beverages in an establishment. Besides‚ I will also describe the advantages and disadvantages of having varieties of beverages. Apart from that‚ effects of alcohol to the human body‚ how to recognize signs of alcohol abuse and the proper way of handling intoxicated guests and alcohol related laws in Malaysia will be discussed in the essay below. Lastly‚ I will mention about the responsibility of establishments in serving alcoholic beverages as well. Content In
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The public issue facing The Coca-Cola Company was its impact on availability and accessibility on water sources. A Public issue is mostly the one that affects a person’s day to day life. The traditional use of land by communities and farmers on a diverse scale of production becomes much more difficult when water sources are at risk. (Hwang & Steward‚ 2008). Water conservation had become a huge issue in India and all over the world. A decade ago Coca-Cola faced a major crisis in south India. The
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