McDonald’s wanted to gain the trust of the general public and sensitize the public to what McDonald’s was and to whom it was directed. McDonald’s uses lots of advertising to show people what its restaurants are all about. Their advertising is concentrated on establishing a restaurant that both adults and children can enjoy. A strategy was implemented which aimed at increasing visits and this was successfully achieved by means of the introduction of the Trivial Pursuit Challenge as well by reinforcing
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Comedy is performance which aims to entertain through humour. Throughout the ages there have been many type of comedy. These have included the genres of stand up comedy‚ situation‚ comedies‚ forms of anime‚ radio‚ slapstick mime as well as cinematic comedy amongst others. Some of these have been more successful than others. Whether funniness has been the sole determinant of success in terms of popularity is debatable. It is commonly believed that the funny factor is indispensable. However‚ this essay
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In the film Half the Sky‚ filmic elements cinematic techniques are used to produce the meaning of raising the awareness of women abuse through documentary. Several filmic elements were used in the film‚ including interviews‚ narration‚ the use of sorrowful music and the use of close-ups. In terms of effectiveness‚ interviews‚ music and close-ups are more effective in bringing the meaning of the movie. However‚ narration is less effective in my opinion. To start off with‚ one of the filmic elements
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In the film Muriel’s wedding film techniques are used to express the themes of the film. Muriel’s wedding portrays traditional themes such as relationships between family and friends‚ the need to belong and the transformation or coming-of-age through classic film media; music‚ costume‚ camera angles‚ actors cast and setting. The film was designed as a comedy‚ but with serious moments to keep the story down to earth. P.J. Hogan‚ the director of Muriel’s wedding has succeeded in creating a humorous
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Description of Film Scene 1 The opening scene of this film shows Jerry a recently appointed sheriff‚ sitting at the town’s bar drinking whiskey. He is very sad due to the recent death of the former sheriff‚ Mark. Jerry is then informed that Jazzelle has been kidnapped. Jerry is told that Jazzelle’s horse was found by the river and he believes the Cherokee may have taken him. Scene 2 Jerry is in his office very disturbed about how to rescue Jazzelle. This is a key moment in the film as this is when
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academy awards and won the Academy award for best writing is considered to be one of the greatest movies ever made. In order to understand why Citizen Kane has been so beloved in the world of film because of how realistic it felt although being a work of fiction or as the French call it a film à clef (French for Film with a Key) one must pick apart the all the parts that make a movie successful from its actors‚ lighting‚ plot‚ etc. The movie Citizen Kane brings in the audience into the life of Charles
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Shakespeare uses dramatic comedy as a main way to create humour to the audience. The shock factor creates a comical atmosphere to the beginning of the play‚ and the form in which Shakespeare introduces the character’s expresses effectively each character’s over exaggerated personality creating dramatic comedy. As twelfth night is a comedy but is all about mistaken identity and love Shakespeare had to reveal the comedy in discreet ways to make the humour natural and the only way this could be produced
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Spike Lee’s 1989 film Do the Right Thing is able to effectively explore the problem of racial conflict in America by skilfully manipulating cinematic devices such as staging‚ narrative‚ cinematography‚ editing and sound. The concentration and emphasis on characters’ certain physical attributes with the use of photography and camera framing‚ the fast pace editing style and manipulation of sound all contribute to film’s overall meaning. In analysing the short sequence beginning with a small girl drawing
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Different directors show the different themes through camera shots. In Edward scissorhands the director‚ Tim Burton used different camera shots‚ different themes‚ settings and dialogue to show how the characters showed love. This will be looking at how the main character‚ Edward showed his love towards Kim‚ Peg’s daughter. Also how Peg showed her love towards him. In the starting scene‚ love is shown by how Peg welcomes Edward into her home. So he can experience life with a loving family. Peg’s
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|Status date |20 January 2011 | |Planned review date |31 December 2014 |Date version published |20 January 2011 | This achievement standard involves implementing basic procedures to produce a specified digital media outcome. Achievement Criteria |Achievement |Achievement with Merit |Achievement with
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