COM3706/101/3/2013 Tutorial letter 101/3/2013 Communication Research COM3706 Semesters 1 & 2 Department of Communication Science IMPORTANT INFORMATION: This tutorial letter contains important information about your module. CONTENTS PAGE 1 2 2.1 2.2 3 3.1 3.2 3.3 3.4 3.4.1 3.5 4 4.1 4.2 4.3 4.4 4.5 4.6 4.6.1 4.6.2 4.7 5 5.1 5.2 5.3 5.4 6 7 8 8.1 8.2 8.3 8.4 8.4.1 8.5 8.6 8.6.1 8.6.2 8.6.3 8.6.4 8.6.5 8.6.6 8.6.7 8.6.8 8.6.9 INTRODUCTION PURPOSE AND OUTCOMES OF THE MODULE Purpose Outcomes
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was apparently coined by the American sociologist and economist Thorstein Veblen (1857-1929) (Ellul 1964: xviii; Jones 1990: 210; see Veblen’s ’The Engineers and the Price System’). that technology in turn has "effects" on societies that are inherent‚ rather than socially conditioned or produced because that society organizes itself to support and further develop a technology once it has been introduced. Technological Determinism state that media technology shapes how we as individuals in
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Unit 1 Introduction to IMC 1 Overview In Unit 1 we introduce you to the study of integrated marketing communications. We begin by reviewing the basic communication model‚ looking at its component parts and applying them within a marketing context. We explore the key components of IMC‚ assess its value to marketers‚ and discuss how IMC can be applied in an international marketplace. We address the moral and ethical issues faced by marketers and look at the steps taken by governments and industry
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to water treatment. We will briefly look into the culture and values of GE and see if what they say they value is actually done in the eyes of the public. How does communication play a role in this company’s organizational culture and does it affect the perception of the company? Can conflict be used to improve the communication within this particular organization? How? These are questions that will be answered throughout this research. The organizational culture of General Electric shows characteristics
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Transmission Media • Transmission medium – Physical path between transmitter and receiver – May be guided (wired) or unguided (wireless) – Communication achieved by using em waves • Characteristics and quality of data transmission – Dependent on characteristics of medium and signal – Guided medium ∗ Medium is more important in setting transmission parameters – Unguided medium ∗ Bandwidth of the signal produced by transmitting antenna is important in setting transmission parameters ∗ Signal directionality
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The three levels of comprehension‚ or sophistication of thinking‚ are presented in the following hierarchy from the least to the most sophisticated level of reading. • • Least = surface‚ simple reading Most = in-depth‚ complex reading Level One LITERAL - what is actually stated. • • • Facts and details Rote learning and memorization Surface understanding only TESTS in this category are objective tests dealing with true / false‚ multiple choice and fill-in-the blank questions
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Communication studies Research Step one Determine what you wish to investigate‚ Gather the information through investigation‚ Pull data from this investigation‚ Data is specific and leads to the answer sought in research. Research * A systematic process of gathering /collecting and analyzing data and information. * A systematic and organized way to find answers (10 questions). * A process by which we find answers to questions. * Investigation to gain information. * General
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Homework Assignment 1 The three categories of juvenile behavior in which the juvenile court has jurisdiction is neglect‚ delinquency and dependency. These factors consists of where the courts may interne as a youth commits an act or when he or she commits an certain offense‚ or when cases involve an dependency neglect. The first factor is delinquency where a child could be anti-social or some type of conduct that is not acceptable by law. For an example‚ Mark is 17 and does not like being around
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The Three Communication Paradigms Bias is the prejudice in favor against something or someone based on unfair assumptions. This commonly discussed and researched communication topic seems simple enough to investigate. However‚ depending on which paradigm a researcher chooses to explore the topic‚ the tactics used and information gained on the matter would vary. First‚ lets say that a communication scholar looking into bias is a using the social science approach. The goal of this individual would
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FACTORS TO CONSIDER WHEN CHOOSING A COMMUNICATION CHANNEL The purpose of communication is to get your message across to others clearly and unambiguously. It’s a process that can be fraught with error‚ with messages often misinterpreted by the recipient. To avoid tremendous confusion‚ wasted effort and missed opportunity you have to consider factors before selecting a channel of communication. The channel of communication may be defined as any means or way used for transmitting a message from the
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