Event sponsorship as a value creating strategy for brands Dimitra Papadimitriou University of Patras‚ Patra‚ Greece Artemisia Apostolopoulou Robert Morris University‚ Moon Township‚ Pennsylvania‚ USA‚ and Theofanis Dounis University of Patras‚ Patras‚ Greece Abstract Purpose – The present research involves corporations that served as Grand National Sponsors of the Athens 2004 Olympic Games and aims to explore whether a strategic approach was employed in the acquisition and management of
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• Parents want a facility that is safe for their children. • As parents begin a search‚ they want to identify options • Next‚ parents often begin calling available programs. • Parents who are still interested will ask about the program‚ staff‚ and activities • After the visit‚ parents may have additional questions. • Licensing rules and regulations are standards set to ensure that uniform and safe practices are followed. • Licensing rules and regulations are typically stated
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In the novel "A Tale of Two Cities" Charles Dickens describes "the best of times [and] the worst of times" (1) of the characters. France and England struggle through political confusion‚ which is one of the most disturbing periods of history. On the other hand‚ for the characters of the novel‚ these are the times of rebirth and revival. The author conveys the dual nature of this epoch by contrasting representations of light and dark‚ chaos and stability‚ doom and hope with the use of setting‚ characterization
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Hofstra University | Marketing Strategy Report | A New Product for Happiness and Its Marketing Strategy | | Andy Sun | 12/17/2012 | Professor Yoo MKT203 Marketing Analysis and Management | CONTENTS Executive Summary……………………………….……………………...…………………3 1. Introduction………………………………………………………………….……………3 1.1 The Company…………………………………………………………………..
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New Media: Online Strategy | Mahindra ‘Reva’ | Leya Elias‚ 15Malaika Fernandes‚ 16Nicole Figueiredo‚ 17Pallavi Karnatak‚ 27Japneet Kathuria‚ 28Fern Pais‚ 36Pallavi Taneja‚ 52Ritika Varshney‚ 55 | Mahindra Reva Mahindra’s first eco-friendly Electric car Reva promises to deliver clean‚ green‚ and connected zero-emissions mobility solutions. The Reva which was bought over by Mahindra for its introduction in the Indian market‚ is the world’s most experienced electric car maker with customers
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Why can the film Sex and the City (2008) be considered a "post-feminist" movie? To answer the question why the film Sex and the City can be considered a “post – feminist” movie you first have to define what “post- feminism” actually is. According to Joke Hermes‚ post –feminism “may mean the loss of a political agenda‚ or the foundation for a new one‚ where it signposts the overcoming of unproductive old distinctions between feminist and feminine (Mosley and Read 2002).”[1] She also claims that
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Value-Chain Analysis to Identify Resources and Capabilities at Under Armour The resource-based view (RBV) of a firm lies primarily in the application of bundle of valuable interchangeable and intangible or tangible resources at the firm’s disposal. For a firm to transform a short-run competitive advantage into a sustained competitive advantage requires these resources be heterogeneous and immobile. This is perhaps the biggest struggle Under Armour faces – the challenge of maintaining a differentiated
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A Tale of Two Cities: Tehran vs. Washington Iran‚ as it stated and signed in the Nuclear Non-Proliferation treaty‚ that it would not proliferate while having the right to peacefully use nuclear technology i.e. using nuclear power to generate heat and electricity. Along with signing this treaty Iran along with other signatories received some privileges from the NTP leaders done by providing alternative means of protecting members’ security – namely‚ enhanced access to conventional arms. However
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was higher here‚ and this is where all the orders started. We also reorder point (kits) and reorder quantity (kits)‚ giving us a value of 49 and 150. 2nd stage‚ we have to reorder quantity (kits) again giving us a value of 70. In two days‚ we spend a lot of money on kits so we realize we only needed two machines at station 2 and 3. We then reorder point (kits) to a value of 55 and reorder quantity (kits) to 104. We are making money now at station 2 and station 3. However‚ we realize that we are not
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countries are still struggling. These countries are in what is termed as the crisis of development which can be seen to be a result of two sets of factors; Internal and external factors. This paper is clearly going to identify and critically discuss both sets of factors of the crisis of development. Once this is done‚ the essay will move on to deciding on which set of factors weighs more for the development crisis as well as give convincing reasons based on provided evidence as to why this stand has
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