Universal Journal of Management 1(2): 76-82‚ 2013 http://www.hrpub.org DOI: 10.13189/ujm.2013.010206 The Impact of Visual Merchandising on Impulse Buying Behavior of Consumer: A Case from Central Mall of Ahmedabad India Neha P. Mehta* ‚ Pawan K. Chugan Institute of Management‚ Nirma University‚ Ahmedabad‚ India *Corresponding Author: npmehta_9@yahoo.co.in Copyright © 2013 Horizon Research Publishing All rights reserved. Abstract Apparel industry in India is booming and there is
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A STUDY ON CONSUMER BUYING BEHAVIOUR AT “THE MOBILE STORE” RUSSEL CHOWK‚ JABALPUR (M.P) [pic] A Project Report submitted in fulfillment of the requirement for the award of the degree of MASTERS IN MARKETING MANAGEMENT Submitted By: Abhishek Hamilton M.M.M (Sem-3) Under the guidance of Prof. Milan Marathe Submitted To: University OF Pune CERTIFICATE This is to certify
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Management and Sales Promotion-4 Credits (Book ID: B1809) Assignment (60 Marks) Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60. Q1. Define Sales promotion. Explain the tools and techniques of consumer sales promotion. Answer. Sales promotions are the set of marketing activities undertaken to boost sales of the product or service. Definition: Sales promotions are the set of marketing activities undertaken to boost sales of the product
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simplicity of life that it provides. I‚ as a consumer‚ have gone through multiple reasons why I should buy a Vespa. And here one will find a breakdown of my 5 step buying decision process: 1)PROBLEM RECOGNITION: I recently discovered how problematic having a car was in Manhattan. It ate up fuel‚ was adding more carbon dioxide to the already polluted city‚ was time consuming due to parking and traffic problems‚ and was wasting away money on gas. What is the solution? I asked myself. As I was
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Affecting Impulse Buying Behavior of Consumers at Superstores in Bangladesh Wahida Shahan Tinne* Abstract Impulse purchase or impulse buying describes any purchase which a shopper makes‚ through it was not planned in advance. This paper is an attempt to find out the factors that affect consumer impulse buying behavior at superstores in Bangladesh. The impact of various variables like discount offer‚ various scheme‚ promotional activities‚ retail store offer‚ display of product‚ behavior of sales person
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World Applied Sciences Journal 24 (7): 844-849‚ 2013 ISSN 1818-4952 © IDOSI Publications‚ 2013 DOI: 10.5829/idosi.wasj.2013.24.07.1339 Factors Affecting Consumer Purchase Decision in Clothing Industry of Sahiwal‚ Pakistan 1 Rashid Saeed‚ 2Rab Nawaz Lodhi‚ 2Alhaj Muhammad Junaid Mukhtar‚ 2 Sarfraz Hussain‚ 3Zahid Mahmood and 4Moeed Ahmad 1 Management Sciences Department‚ COMSATS Institute of Information Technology Sahiwal‚ Pakistan 2 COMSATS Institute of Information Technology Sahiwal
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stores. It has a professional hair-care line consisting of shampoos‚ conditioners and styling products developed in collaboration with United Kingdom’s top celebrity hairdressers. The primary objective of the company has been to drive sales volumes and trade-up consumers from lower-value brands‚ while retaining or building brand equity. The UK hair-care market has over 60 national brands widely available in supermarkets and drug retailers with not a single brand having more than 9% market share. The
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Three Steps to Effective Sales Promotions Get customers out of a holding pattern with a top-notch campaign. BY Barbara Findlay Schenck | FROM Business on Main| January 31‚ 2010| 0 Comments | Getting customers to plunk down cash or credit cards remains a painfully slow process in this struggling economy. And that’s precisely why it’s important--and always will be--to lure potential buyers with promotions. In fact‚ coming up with attractive promotions has become a bigger deal than ever. When done
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MONETARY PROMOTION Analysis of Consumer Response to Gift Promotions INTRODUCTION Growth of consumerism has emerged as a worldwide observable fact. Business firms too have risen and realized that nothing sells if there is no demand by the consumers. Consumer sovereignty exist that states “Consumer is the King”. This research paper is an analysis of non monetary promotion and its types‚ consumer response to non monetary promotion and consumer expectations towards non monetary promotions.
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Promotion Mix • Personal Selling‚ Product‚ Sales Promotion The promotion mix was great going into the 21st century. There is not much personal selling in Krispy Kreme. Instead‚ customers come in with the brand awareness of the doughnuts. The store emphasizes its original glazed doughnuts but other than that not much personal selling goes on. Product giveaways are held at grand openings to improve knowledge of Krispy Kreme products. On certain occasions Krispy Kreme sells a special flavored doughnut
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