Senior Project Leader and Studio Manager SUBJECT: Visor product‚ Handspring Executive Summary Handspring‚ the client‚ is asking IDEO to design Visor product in approximately 10 months. The design needs to be fully compatible and less expensive version of Palm V‚ development of which took two years. Such short development time would require IDEO to compromise on its proven development process and sacrifice the emphasis on innovation. Further more‚ Visor needs to be superior to Palm V with an ability
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HBS Case IDEO Product Development EXECUTIVE SUMMARY IDEO‚ arguably the most successful design firm in the world‚ has been in the creativity and innovation business for over 20 years. IDEO started with a merger of three design companies‚ which brought together the capabilities to offer the design‚ development‚ and manufacturing of products for client companies. IDEO practices a non-formal five-phase process for development of a project‚ which uncovers the successes and failures of a
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Hierarchies - Creativity - Freedom - Responsibility - Openness - Commitment to truth - Having fun The challenge is to create a workspace ecosystem that functions on multiple levels‚ from the individual and team to the organization as a whole. IDEO‚ a firm renowned for its ability to develop category-busting new products (such as the design for the Palm Pilot)‚ does just that. The office feels more like a play space than a workspace‚ but that’s because play is so critical to creative thinking
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The case is about a business project between IDEO‚ one of the world’s biggest product development firms‚ and Handspring‚ a newly formed PDA manufacturer. In order to attract a big volume of customers‚ Handspring requested for a product which can be ready for holiday season and is offered at a competitively low price. However‚ this appeared as a problem to IDEO as the time and price pressure may force the company to give up its legendary operating manners. In order to be a competitive player‚
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OS-based Visor- and Treo-branded personal digital assistants. It was run by Jeff Hawkins‚ Donna Dubinsky‚ and Ed Colligan‚ the original inventors of the Palm Pilot and founders of Palm Computing‚ after they became unhappy with the direction in which 3Com was taking the Palm division. Handspring was founded in June 1998 and merged with Palm‚ Inc.’s hardware division in 2003 to form palmOne. The Treo 600 was the last product to use the Handspring name Visor and Visor Deluxe Handspring first introduced
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EXECUTIVE SUMMARY IDEO‚ one of the world’s largest and most successful product design firms. IDEO is responsible for the development of 3Com’s Palm V hand-held computer. The Palm V’s market success has ingnited mass competition in the hand-held computer industry. This increase in competition has a major 3Com competitor‚ HandSpring to approach IDEO to now design the competing VISOR product. Handspring’s management wants the VISOR prototype to be designed and manufactured in less than half
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Case Analysis. Introduction: IDEO‚ arguably the most successful design firm in the world‚ has been specializing in product design and innovations for over 20 years. IDEO‚ formed in 1991 with a merger of three design companies with David Kelly as the CEO‚ brought together the capabilities to offer the design‚ development and manufacturing of new products for client companies under one umbrella. IDEO soon emerged as a leader in “concurrent engineering design”‚ mixing art and engineering to produce
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CASE ANALYSIS: IDEO HISTORY IDEO was founded in 1991 by David Kelley‚ Dean Hovey and Bill Moggridge in Palo Alto‚ California. Kelley & Hovey invented the first computer mouse that would eventually be used for the first Macintosh computer. When the company expanded to about 10 offices in the 1990’s‚ there was no hierarchy in the office and maintains a flat hierarchy until today.1 Its motto is “We think to build and build to think”. CASE SUMMARY IDEO is the largest design consultancy firm in the
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Courses of Action 7 Reject Handspring’s proposal 7 Accept Handspring’s Proposal 8 Recommend a New Proposal to Handspring 8 IV. Recommended Course of Action 9 Managing the Visor project 10 Executive Summary Product development firms like IDEO have invested time and effort in constructing methodologies and processes that make them succeed in every territory they venture in. IDEO is one of the largest and most successful product development firms that has contributed to many of the products
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IDEO Case Analysis 1. IDEO is company that is founded on its organizational culture. This culture holds fundamental values that David Kelley brought to IDEO from the start. Values such as creativity‚ freedom‚ and innovation are felt throughout the organization every day. IDEO’s process involves many stages where employees are allowed to fail in order to learn and make better products and designs. This promotes creativity because employees are not scared to try new things in fear of messing up or
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