504-S08 REV. 30 DE AGOSTO‚ 1996 SUSAN FOURNIER Land Rover North America‚ Inc. Charles Hughes‚ presidente y director general de Land Rover North America (LRNA)‚ sonreía mientras revisaba los últimos informes trimestrales de ventas. Land Rover vendió 4.503 unidades en el primer semestre de 1994‚ más del doble que el volumen de ventas del primer semestre de 1993. El Discovery‚ el primer 4x4 (vehículo con tracción en las cuatro ruedas) nuevo de la empresa en veinte años‚ había sido todo un éxito:
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Jeffrey Logan and Stan Mark Kaplan • Enercon GmbH - http://www.enercon.de/fr/_home.htm • Energy Farming International - http://en.goldwind.cn/ • Harvard Business School - Rev: March 18‚ 2002 - Siemens Case Global Development Strategy (A) – Stefan Thomke •
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JOURNAL OF EDUCATION FOR BUSINESS‚ 87: 230–240‚ 2012 Copyright C Taylor & Francis Group‚ LLC ISSN: 0883-2323 print / 1940-3356 online DOI: 10.1080/08832323.2011.608388 Communication in a Changing World: Contemporary Perspectives on Business Communication Competence Jennifer Waldeck‚ Cathryn Durante‚ Briana Helmuth‚ and Brandon Marcia Downloaded by [EP- IPSWICH]‚ [Amanda Levy] at 07:20 15 November 2013 Chapman University‚ Orange‚ California‚ USA Communication in and around business
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International Journal of Academic Research in Business and Social Sciences May 2013‚ Vol. 3‚ No. 5 ISSN: 2222-6990 Ecopreneurship as a Solution to Environmental Problems: Implications for College Level Entrepreneurship Education Thaddeus McEwen Department of Management‚ North Carolina A&T State University‚ USA Email: mcewent@ncat.edu Abstract Given the present environmental problems facing the world‚ it is clear that past strategies used to address these challenges have failed to prevent environmental
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MKTG 315 Chapter 1 Introduction to Services Discussion Question Page(s) Answer 1. What distinguishes service offerings from customer service? Provide specific examples. 3-5 Service offerings are intangible products offered for sale to customers. These can be services sold to business customers (e.g.‚ consulting services‚ shipping services) or to end consumers (e.g.‚ restaurant services‚ transportation‚ health care). Service offerings can be sold by traditional service companies (e.g.
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CHAPTER 1 INTRODUCTION 1.1 BACKGROUND OF THE PROBLEM/STUDY Branding is one of the most important aspects of the marketing arena. In this world of ever increasing competition and removal of barriers to trade due to the enforcement of the WTO (World Trade Organization)‚ branding has become even more important. In a situation where a multitude of alternatives are available to the consumer at lower prices‚ the establishment of a strong brand name is extremely important. A strong brand
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A guide to effective product design One of the outputs of the Good Design Practice program is a booklet entitled A Guide to Effective Product Design . This gives background information on a number of topics related to product design and development‚ describes some essential tools and techniques‚ and provides suggestions for further reading. Topics covered include: • What is good design? • How do we take advantage of good design? • How do we choose the right projects? • How important
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Strategic Management Journal Strat. Mgmt. J.‚ 21: 1105–1121 (2000) DYNAMIC CAPABILITIES: WHAT ARE THEY? KATHLEEN M. EISENHARDT* and JEFFREY A. MARTIN Department of Management Science and Engineering‚ Stanford University‚ Stanford‚ California‚ U.S.A. This paper focuses on dynamic capabilities and‚ more generally‚ the resource-based view of the firm. We argue that dynamic capabilities are a set of specific and identifiable processes such as product development‚ strategic decision making‚ and
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The Principles of Hypnosis: CONTENTS Dylan Morgan THE BOOK is arranged in three parts: A‚ B and C. Part A‚ like the root system of a plant‚ is a foundation. It brings into mind some of the materials that will be needed for the remainder of the book. These chapters are only loosely connected to each other. Part B‚ like the stem of a plant‚ develops the central theme of the book‚ which is the key processes involved in Hypnotherapy. These chapters are strongly connected and should be read in order
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swe59088_ch01.qxd 5/7/01 5/7/01 1:50 1:50 PM PM Page Page22 (Black (Magenta plate) plate) CHAPTER 1 EXECUTIVE SUMMARY ORGANIZATIONAL BEHAVIOR AND EFFECTIVE MANAGEMENT ■ Organizational behavior is the study of how people act‚ think‚ and feel in organized settings. The roots of the field go back thousands of years. Since the 1900s‚ major perspectives on organizational behavior have included scientific management‚ the human relations approach‚ and the contingency approach. ■ Adopting a contingency
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