IMPACTS OF RELATED PRODUCT BRANDING ON CONSUMER CHOICE OF COMMODITIES. A CASE STUDY OF COCA COLA DRINKS KIAMUNYI ESTATE(NAKURU). A RESEARCH PROPOSAL SUBMITTED IN PARTIAL FULFILLMENT FOR THE REQUIREMENT FOR THE AWARD OF BACHELOR OF COMMERCE DEGREE‚ TO THE FACULTY OF ECONOMICS AND BUSINESS STUDIES. COMPILED BY; 1) EMMA KABINDIO CM/N/035/09 KABARAK UNIVERSITY MARCH‚ 2011 DECLARATION I hereby declare that this research proposal is my original work and has not been presented
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The first major impact of information technology‚ as we think of it today‚ was the facilitation of commercial transactions electronically‚ usually using technology like Electronic Data Interchange (EDI‚ introduced in the late 1970s) to send commercial documents like purchase orders or invoices electronically. Later‚ with the development of the internet‚ the effect of information technology on consumer behavior could be seen in the purchase of goods and services over the World Wide Web via
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(1983) states that the goal of advertising is to influence consumer behaviour. This statement has important psychological implications since as Percy and Woodside (1983) note there is a strong connection between advertising‚ consumer psychology and social psychology. In order to design advertisements that ultimately lead to intended behaviour‚ it is first important to understand how advertising works and the main psychological processes related to it. A) Methodologies for data collection Fishbein’s
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Demonstrating the Influence of Interviewing Techniques Abstract The present study aimed to investigate how well children and adults can use body maps to show where touch occurred on another person. It was predicted that adults would report more correct touches than children‚ and that adults would have a higher accuracy score. A total of twenty nine psychology students from the University of Otago and fourteen young children‚ were each presented with a short video clip which involved a young girl
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Introduction The concept of motivational interviewing evolved from experience in the treatment of problem drinkers‚ and was first described by Miller (1983) in an article published in Behavioural Psychotherapy. These fundamental concepts and approaches were later elaborated by Miller and Rollnick (1991) in a more detailed description of clinical procedures. A noteworthy omission from both of these documents‚ however‚ was a clear definition of motivational interviewing. We thought it timely to describe
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Humans have tried to predict the weather for millions of years. Our ancestors monitored changes in their environment along with the behaviour of animals to help them predict the weather. Through development of our understanding‚ of the atmospheric patterns and the relationship to weather dynamics‚ today it is much easier to forecast a more accurate weather prediction. To better understand the mechanisms which control our weather and climate‚ we have to look at the Earth’s atmosphere. In particular
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each option? What are the appeals of the New Beetle to each group? According to Arnold communication’s research‚ there are 2 groups of target audience for the New Beetle: new core audience of 18 to 34 years-olds and baby boomers. Although the consumers include a very diverse group‚ the research shows that the potential buyers share some common characteristics like confidence‚ individualism‚ and a desire to be the center of attention. Moreover‚ they love to drive and appreciate a spirited design
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Motivational interviewing – Reflection Motivational interviewing (MI) is psychological intervention that was originally developed through helping people with alcohol problem (Miller‚ 1983). MI is strongly ingrained in client-centred therapy of C. Rogers (1951) in its emphasis on understanding client’s internal frame of reference and present concerns‚ and in discrepancies between behaviours and values. However MI differs in having specific goal to reduce ambivalence about change and to increase
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If I were to be an animal‚ I would be an African Lion. The African Lion is an animal that describes my strengths and attributes perfectly and has characteristics that I would love to call my own. The African Lion has been called “the King of Beasts” for centuries‚ due to its majestic appearance and the fact that it is at the top of the food chain. I too would like the respect the African Lion receives and the title that it has been given. If I were an African Lion I would be able to bake in the
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Since the beginning of time the same question has been pondered over and over. Why are we the way we are? Is personality determined by heredity (or nature) or by the environment in which a person was raised (or nurtured)? The answer is both. Psychologists have struggled for years attempting to prove one side or the other; however‚ simply put‚ both matter. A person ’s genetic framework is important and a person ’s day-to-day culture is important. According to Myers (2004)‚ the real question to consider
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