Assessment 1 Report on the iPad supply chain Name: Student number: Total words: Trung Kien Le 4087136 4501 EXECUTIVE SUMMARY The purpose of this report is to explore the product Apple iPad in terms of product development and supply chain management. The iPad has received continuous innovation from Apple and become a successful product. It has also led to changes in the supply chain since it was introduced in early 2010. To enhance the iPad supply chain‚ Apple needs to have an effective
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Market Analysis of the Apple iPod The market studied here is that of the iPod: ‘a brand of portable digital media player de-signed and marketed by Apple Computer.’ Apple have cleverly created a mp3 player that has outsold all competition by using the advantage of brand loyalty. The iPod family has evolved since the original launch in October 2001 when the 5GB iPod was released‚ fol-lowed in 2002 with the launch of the 10GB and 20GB versions. By 2004 Apple had re-leased the iPod mini‚ iPod shuffle
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Apple Inc. is a successful developer of both computers and consumer electronics. The company’s most popular products include Macintosh computers‚ iPod mp3 players‚ iPhone smartphones and most recently the iPad‚ which is a hybrid of a tablet computer‚ and an eReader. Apple’s Macintosh computers‚ iPods‚ iPhones‚ and iPads all share characteristics that make them part of the general information technology industry. However‚ since they are very different products each belongs to a more specific industry
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Apple conducts all sorts of research to determine and identify their specific target markets to assist them in their marketing strategies to promote their wide range of products. To help them in this process‚ they need to analyse and break down the different markets into segmentation categories. The four main bases‚ which segment a consumer market‚ are known as Geographic‚ Demographic‚ Psychographic and Behavioural segmentation. Geographic Segmentation is based on variables such as region‚ city
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Three types of Market Structure Market structure can be described in terms of how much competition a seller has and the proportion of the market share they hold. Monopoly – one person or company dominates provision of a particular product or service‚ in the absence of competitors. Consumers do not have a choice for provision of the product in question. A monopoly can ‘call the shots’ on their product (price‚ availability etc.) as there is no alternative on offer to consumers. Monopolists
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BSBMKG506B Plan Market Research TASK 1 Market Research Proposal USE A COPY OF THIS FRONTPIECE WHENEVER YOU SUBMIT AN ASSESSMENT FOR THIS UNIT STUDENT USE:STUDENT NAME: ………………………………………….…………………………………………………………………DUE DATE: ……………………………………………………………………………………….…………………………….SUBMISSION DATE: ……………………………………………………………………………………………………….. | | OFFICE USE:ASSESSMENT: COMPETENT / NOT YET COMPETENTASSESSOR COMMENTS: ………………………………………………………………………………………………………………………………………………………
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Introduction –Demand supply and market equilibrium • It is the belief of many that the principles of demand and supply is very important to microeconomics. • However‚ the concepts that underline these principles are often confused. This presentation will outline the core principles behind these concepts. Demand • Demand can be defined as : the want or desire to possess a good or service with the necessary goods‚ services‚ or financial instruments necessary to make a legal transaction for those
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DEMAND‚ SUPPLY AND MARKET EQUILIBRIUM The term ‘price’ has a great relevance in economics. In ordinary usage‚ price is the quantity of payment or compensation given by one party to another in return for goods and services. It is generally expressed in terms of units of some form of currency. But how does a product sell for a certain price‚ what constitutes the price of a product and how is the price determined is the bigger question. In economics‚ for a competitive market the prices for any
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Demand‚ Supply and Market Equilibrium Every market has a demand side and a supply side and where these two forces are in balance it is said that the markets are at equilibrium. The Demand Schedule: The Demand side can be represented by law of downward sloping demand curve. When the price of commodity is raised (ad other things held constant)‚ buyers tend to buy less of the commodity. Similarly when the price is lowered‚ other things being constant‚ quantity demanded increases. The above
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The market forces of Supply and Demand. a.Plotting the Demand and supply Curve. The following Table Illustrates the values used in the plotted graphs. Price Per Unit ($)Quantity Demanded Quantity Supplied 81106284362441520.560 The resulting graph is illustrated below. Demand and Supply Curves for Comic Books 01234567890 1 2 3 4 5 6 7 8 9 10 Quantity of comic books P r i c e o f e a c h c o m i c b o o k DemandSupply b.Finding the Equilibrium point Plotted on the graph
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