The brand profile is a summary description which should quickly enable all those involved with the brand to understand who you are targeting‚ what you are offering‚ and how you wish to position the brand. Ideally it should be something you could put on a card and put on the desk of everyone involved in your business. The components of a brand profile are usually something like the following: Description of the solution/brand Benefits that customers will perceive from it Target market that will
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STUDY ON THE IMPORTANCE‚ROLE‚CONSUMER IMPACT & BUDGET OF VISUAL MERCHANDISING Dissertation Submitted to the Padmashree Dr. D.Y. Patil University In partial fulfillment of the requirements for the award of the Degree of MASTERS IN BUSINESS ADMINISTRATION Submitted by:
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the major goals of marketing is reaching the brand loyalty phase to a customer. Brand loyalty would be the commitment of a consumer to continue purchasing and supporting the company/brand. Companies benefit from this because they have a constant customer who would spread the word about the company and will be willing to pay higher prices for a certain product or service. Brand Loyalty Most people if not everyone is loyal to a certain brand or service. When a company offers good customer
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Interview with a Manager March 1st. 2014 Michelle I met for coffee with Gretchen Knipfel‚ Regional Manager of Marketing and Sales at Our House Senior Living. Our House provides assisted care‚ memory care and senior apartments in a residential setting where residents are able to maintain relationships and stay active in their community. Our House has been a primary living resource in Wisconsin and Minnesota for over 15 years. Gretchen’s territory provides care for 165 residents. She has been
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The Role of a Manager: A report that identifies appropriate theories and concepts regarding the role that a manager plays in the current business environment. In order to identify the role of a manager we must first consider just what a manager is‚ and why they are needed. According to Crainer (cited in Management & organisational behaviour‚ 2010) managers are “creatures of the moment‚ perpetually immersed in the nitty-gritty of making things happen.” Similarly‚ Drucker (cited in Management & organisational
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Page 1 of 8 ANZMAC 2009 Vertical Brand Extensibility: A Conceptual Framework Nicolas Pontes‚ Monash University‚ nicolas.pontes@buseco.monash.edu.au Colin Jevons‚ Monash University‚ colin.jevons@buseco.monash.edu.au Abstract Brand extension have been discussed to a great extent during the past two decades‚ however‚ most of the work has focused horizontal extensions and little attention has been payed to vertical brand extension. To fulfil this imbalance of existing knowledge‚ in this article
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About the Author : Jim Collins is a student and teacher of enduring great companies -- how they grow‚ how they attain superior performance‚ and how good companies can become great companies. Having invested over a decade of research into the topic‚ Jim has co-authored three books‚ including the classic Built to Last‚ a fixture on the Business Week bestseller list for his eliminated wasteful luxuries‚ like executive dining rooms‚ corporate jets‚ lavish vacation spots‚ etc.‚ for the good
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established brand with the intention of developing a differentiated (new) position in the mind of stakeholders and competitors. This may involve radical changes to the brand’s logo‚ brand name‚ image‚ marketing strategy‚ and advertising themes. These changes are typically aimed at the repositioning of the brand/company‚ sometimes in an attempt to distance itself from certain negative connotations of the previous branding‚ or to move the brand upmarket. However‚ the main reason for a re-brand is to communicate
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The Role of Managers A manager of an organization has many roles within an organization. A manger can be seen as a leader who can identify change and recognize the many different ways to approach it. Some of the roles that a manager can play in the midst of changes are the director‚ navigator‚ caretaker‚ coach‚ interpreter‚ and nurturer (Palmer‚ Dunford‚ & Akin‚ Chapter 6‚ 2006). Each role has their individual perspective on the managing change. Similarly‚ each role has their individual perspective
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international luxury brand. Burberry designs‚ manufactures and licenses apparel and accessories for distribution through its own stores and network of prestige retailers worldwide. In early 1998‚ the new management team at Burberry set out its strategy to reposition and revitalise the brand‚ which resulted in significantly improved results and strengthened the base to build the business. With continuous growth since last five years‚ Burberry has faced new challenges of brand sustainability and positioning
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