Lecture 2 Market-Based Assets and Company Value ... linking brand-building activity with financial outcomes 1 The traditional role of marketing Role of marketing is to stimulate demand Achieve revenue and profit objectives The object of marketing actions is customers / distribution channels therefore‚ marketing activity is an expense 2 Emerging view Customers and distribution channels not simply objects to be sold things They are assets to be cultivated Marketing is not just an expense‚ it is
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What is the Elasticity of Demand? * Price elasticity of demand describes how much a change in price will affect the level of demand for a certain product or service. If a certain good or service has high price elasticity‚ demand will tend to fall quickly if the price of the good or service increases and demand will increase quickly if the price of the good or service falls. On the other hand‚ for goods and services with low price elasticity‚ an increase in price will cause a relatively small
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economy‚ there are many factors that influence how good a company performs. Demand Pull inflation is one of the many types of Inflations in the economy. According to Investopedia‚ “Demand Pulling Inflation is a type of inflation is a result of strong consumer demand. When many individuals are trying to purchase the same good‚ the price will inevitably increase. When this happens across the entire economy for all goods‚ it is known as demand-pull inflation.” What is it? Demand Pulling Inflation is
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Aspirations of an Emerging Market Firm Arcelik‚ a Turkish appliance manufacturer controlled by Turkey’s largest conglomerate company named Kroc Group. From the beginning‚ Arcelik products more than half of Turkey’s appliances‚ including air conditioners‚ dishwashers machines‚ cooking appliances‚ and refrigerators. But since trade barriers declined in 1980s and 1990s‚ many competitors such as BSH‚ Haier‚ General Electronic‚ Whirlpool‚ and Electrolux were threatening Arcelik’s market share. In global household
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THEORY OF THE FIRM Topic 5 Market Structures (I) Nature of the firm Theory of production Fixed v/s Variable factors Time periods Product concepts – TR‚ AR‚ and MR Product curves & Economic intuition Theory of costs – Short Run TC‚ FC and VC (AFC‚ AVC and SAC) SAC and SMC Cost curves & Economic intuition Relationship between product and cost curves Theory of costs – Long Run TC LAC and LMC Cost curves & Economic intuition Economies and Diseconomies of scale Theory of Supply Profit maximization
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firm’s current profits are $1‚000‚000. These profits are expected to grow indefinitely at a constant annual rate of 3.5 percent. If the firm’s opportunity cost of funds is 5.5 percent‚ determine the value of the firm: Instructions: Round your responses to 2 decimal places. a. The instant before it pays out current profits as dividends. $ million b. The instant after it pays out current profits as dividends. $ million (page 18) Explanation: a. The value of the firm before it
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Theory of elasticity -stress and strain stress -constitutive equations. Theory of Plasticity y y -Yielding Criteria‚ -Von mises criterion and Tresca criterion. - Plastic analysis and limit design methods for structural systems( beams‚ frames and plates) 1-ELASTICITY yp -Introduction for different types of nonlinear behavior -Tensors symbolic -Unidirectional stress and strain Unidirectional -3D components of stress and strain - Equilibrium equations - Invariants of stresses tensor -Principal
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Consumer behavior or elasticity is a consumer’s response to a change in price of a good or service. Consumer behavior allows a consumer to rank and prioritize purchases according to their elasticity of certain goods and their dependence on others (Managerial Economics‚ 2010). When consumers recognize a change in price and respond strongly‚ they can adjust their consumption and therefore have their demand for that item become elastic. Automobiles tend to have elasticity in them in regards to make
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January‚ 2015 1. What is Profit Maximization using TR-TC Approach? Profit Maximization using TR-TC Approach is a method in determining the Profit and the Loss of a certain Company. To obtain the profit maximizing output quantity‚ we start by recognizing that profit is equal to total revenue (TR) minus total cost (TC). Given a table of costs and revenues at each quantity‚ we can either compute equations or plot the data directly on a graph. (Lipsey‚ 2011) Figure 1.Illustration of Profit Maximization
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the Portland Fish Exchange‚ each day some amount of cod is brought to market. Supply is perfectly inelastic at that amount. How much cod is caught and brought to market varies day to day. Assuming the demand curve does not vary over time‚ use a supply and demand diagram to illustrate how the price is determined on different days. Explain how this process allows us to identify different points on the demand curve. Question 2: Consider the CEO compensation regression results on p.68 of the Brander-Perloff
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