of Retailing and Consumer Services journal homepage: www.elsevier.com/locate/jretconser A model of consumer’s retail atmosphere perceptions Steven W. Rayburn 1‚ Kevin E. Voss n Spears School of Business‚ Oklahoma State University‚ Stillwater‚ OK 74078‚ United States a r t i c l e i n f o a b s t r a c t Available online 12 February 2013 The authors propose a new model of the effects of four perceived atmosphere constructs on hedonic and utilitarian shopping evaluations. Survey data demonstrate
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Retail Stores BUS 235: Introduction to Marketing Instructor: February 27‚ 2012 Retail Stores They type of location that I visited was Art Van furniture store. This store is located close to my home in Warren MI. It is on 14 Mile Rd. and Van Dyke. The store sits on a main street with a huge sign that can be seen from about a half a mile away. This store is great for those who are in the market for furniture. The target market would be the middle working class. They offer moderate prices
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name © 2011 KPMG‚ a Hong Kong partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”)‚ a Swiss entity. All rights reserved. Luxury experiences in China | 1 Contents Introduction Executive summary The luxury experience Digital strategies Succeeding in a crowded market Managing a robust tax environment Customs approaches for luxury companies Working with partners and vendors to protect brand value TNS
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handling‚ and control of the merchandise investments of a retail operation. Exhibit 9.1 illustrates the major steps in the merchandise management process. 1. Analysis is used in the definition because retailers must be able to correctly identify their customers before they can determine the needs and wants of their consumers. 2. Planning is included because retailers must often purchase their merchandise six to 12 months in advance of the selling season. 3. The term acquisition is used because
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Highlight the benefits that you can give To achieve this‚ you first have to do some research about the services that your competitors can offer. After this‚ you should then identify your USP‚ or unique selling point‚ which is the feature that you‚ and no one else‚ have. Once you have identified this‚ you can now inform your target market about the advantages that you have over your rivals. Doing so will make it easier for your clients to choose to transact with your firm instead with others. Develop
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IKEA Dr. Okan Geray 1. Explain‚ in detail‚ the aspects of Ikea strategy that make it a Hybrid strategy. COST LEADERSHIP IKEA’s strategy is based on selling high-quality‚ Swedish designed‚ self-assembly furniture products at low price. The IKEA business idea is: ‘We shall offer a wide range of well-designed‚ functional home furnishing products at prices so low that as many people as possible will be able to afford them.’ IKEA targets price-conscious young couples and families who are willing
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EXECUTIVE SUMMARY Retailing is the process that involves of selling goods or services directly to end consumer for personal‚ non business use (Kotler‚ 2010). A retailer or retail store is an enterprise where they make volume majorly from retailing. Any firm selling its goods or services to the end consumers- whether it is manufacturer‚ wholesaler‚ or retailer- is said to be retailing. It doesn’t matter how the goods or services are sold (may be by person‚ through mail‚ telephone) or where (from
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| FDI In Retail in India | | | Under the Guidance ofMr. Ranjan ChaudhuriSubmitted ByRajkumar (80)Shristi Gupta (94)Swati Jain (112) | | | FDI in Retail in India: An Article Abstract: As per the current regulatory regime‚ retail trading (except under single-brand product retailing — FDI up to 51 per cent‚ under the Government route) is prohibited in India. Simply put‚ for a company to be able to get foreign funding‚ products sold by it to the general public should only be of
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FDI in retail will benefit consumer‚ create opportunities: US Washington‚ Dec 8‚ 2012 (IANS) The US government and corporate America alike have welcomed the Indian parliament’s approval of foreign direct investment in multi-brand retail‚ saying it would spur investment in infrastructure and benefit the consumer. "We believe direct foreign investment in retail will grow markets in India as it has in China‚ Brazil‚ and many other developing economies‚" State Department spokesman Mark Toner
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PAPER TITLE: EMERGENCE OF E-RETAIL INTRODUCTION: The importance of the Internet as a marketplace has substantially grown over the past decade‚ even though expectations have been dramatically tempered since early 2000. A distinctive feature of doing business electronically is that transactions no longer require the physical coordination of buyers and sellers: market participants find each other at their screens. There are many aspects of market interaction which are affected by this online
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