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Teddy Bear Co.‚ Inc.: Challenges Facing a New CEO" (pages 27-1 through 27-22). Using the case‚ your readings‚ the Cybrary and the Internet‚ develop both an EFAS (External Factors Analysis Summary) Table and an IFAS (Internal Factors Analysis Summary) Table. It is important that you submit with your tables a description of both your environmental and internal scanning process‚ including what factors you considered and why. Explain the strategic management process within the global environment
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Southwest Airlines Perhaps the main reason why Southwest Airlines was able to remain profitable following the 9/11 attacks was that it stuck to its strategy. In a time where industries (and many other parts of the world) were desperate and scrambling to adapt‚ Southwest simply vowed to stick to what made them a successful company to begin with. Ironically‚ this was how they had always garnered success – by positioning themselves differently from the competition – and this is exactly what they were
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Business SWOT Analysis Abstract As a mutual fund manager‚ I have decided to conduct some research on Southwest Airlines. I will provide an overview of the company’s history‚ and an analysis of their strengths‚ weaknesses‚ opportunities‚ and threats (SWOT). While there wasn’t any rhyme or reasoning behind my selection‚ I do feel that Southwest Airlines is one of the leading airlines in the United States. Conducting a SWOT analysis will help me understand what the company’s strengths and weaknesses
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Southwest Airlines is a low cost/low fare Airline that has been the market share leader in domestic air travel. It is the most traveled airline in the United States and offers a variety of flights for its travelers. The most important trait this Airline has however is the fact that they are the only airline to show profit consistently in an industry that‚ which has been almost impossible to achieve. Southwest had the enviable distinction of being the only major U.S. carrier that was consistently
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1. Discuss Porter’s Five Forces of industry competition‚ with relation to the entry of Southwest Airline in the airline market. The Porter’s Five Forces are as followed: Rivalry: The rivalry factors that could influence Southwest include high fixed costs‚ excess capacity‚ low differentiation‚ and price war. Fixed costs in the industry mean the costs of planes‚ fuel‚ pilots‚ flight attendants‚ and additional staff for luggage and customer service. All of these factors need to meet governmental
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Executive Summary In 2009 Gary Kelly‚ the CEO of Southwest airlines‚ was contemplating what it would take for Southwest to survive the economic downfall‚ due to high oil prices and decline in demand‚ that was upon the airline industry. One might argue that in the face of many options Southwest both diversified in there solutions as well as stayed true to the brand they had created. We will argue they did both. They branched out in terms of expansion and customer service‚ while remaining true to
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Southwest Airlines is the industry leader in low cost airfare. They began its operation in 1971 with three Texas based routes and began interstate routes in 1978. When Southwest entered the market in 1971 they employed a market penetration pricing approach. They wanted to provide the best service for the lowest possible price. They saw that if they cut out certain unnecessary benefits they could lower their ticket price to a level far below that of the competition. They do not have in flight
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SOUTHWEST AIRLINES Southwest Airlines is the nation ’s low fare‚ high customer satisfaction airline. Southwest was incorporated in Texas in 1967 and commenced Customer Service on June 18‚ 1971‚ with 3 Boeing 737 aircraft serving 3 Texas cities Dallas‚ Houston‚ and San Antonio. At year-end 2004‚ Southwest operated 417 Boeing 737 aircraft and provided service to 60 airports in 59 cities in 31 states throughout the United States. Southwest Airlines topped the monthly domestic passenger traffic
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Southwest Airlines Internal Analysis Introduction This internal business analysis is on Southwest Airlines‚ which was founded in 1967 by Rollin King and Herb Kelleher. The main focus for Southwest Airlines was to provide low cost flights for their customers‚ and also have exceptional customer satisfaction. Southwest is a leading airline company that continues to do well in an industry that has been historically challenging. For instance‚ in the span of two years (2005-2007) five major airlines
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