Case Writeup/Marketing Plan 30 COURSE OUTLINE DATE SUBJECT Aug 30 Case 1: Bajaj Auto Ltd. Sep 6 Labor Day Holiday‚ Make-up Class to be scheduled Sep 13 Case 2: Mary Kay Cosmetics Sep 20 Case 3: Airmiles Sep 27 Case 4: Planet Reebok Oct 04 Case 5: Exam Case (TBA) Oct 11 Case 6: DHL Oct 18 Case 7: EMDICO A&B Oct 25 Case 8: Gilette Indonesia Nov 1 Case 9: Bausch and Lomb‚ Case 10: Weissberg; Nov 8 Case 11: Astra; Case 12: Exam Case (TBA) Nov 15 PLAN PRESENTATIONS
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Company Overview •A brief history of CVS •Existing Mission and Vision •Existing Strategies •New Mission and Vision Overview External Assessment •Industry Analysis •Opportunities and Threats •EFE Matrix •CPM Matrix Internal Assessment •Organizational Structure •Strengths and Weaknesses •Financial Condition •IFE Matrix Strategy Formulation •SWOT Matrix •Space Matrix •Grand Strategy Matrix •Matrix Analysis •QSPM Matrix Evaluation Balanced Scorecard CVS Caremark Update Implementation •Projected Financials
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Shoes Industry – PEST Analysis Political • Recent merger between Adidas and Reebok • Use of leather to make shoes by Bata‚ Red tape • India is not a sporting Country and hence lesser demand for sports shoes. • home market lobbying/pressure groups • Very few sporting events apart from cricket fixtures to attract customers Economic • Marginal share of 2.44 percent in global trade worth US$ 97.606 billion
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Company History Coca-Cola was invented in Atlanta‚ Ga. in 1886 by pharmacist Dr. John Stith Pemberton’s when he combined his unique syrup and carbonated water. First sold at Jacob’s Pharmacy‚ the soda sold for five cents per glass. The Coca-Cola logo was drawn by Dr. Pemberton’s partner Frank Robinson (Coca-Cola Company‚ 2011). Atlanta businessman Asa Griggs Candler secured rights to the business and became the Company ’s first president‚ and the first to bring real vision to the business and
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They have responded to these issues through the Andrew Young report‚ the Dartmouth Study‚ and Ernst & Young’s continual monitoring‚ but are still approximately two years away from completely addressing these problems throughout the globe. Reebok Reebok‚ as the second leading manufacturer of footwear‚ has domestic revenues of $1.28 billion and a market share of 16%. Similar to Nike‚ they also utilize a 100% outsourcing strategy and manufacture their products throughout Asia. They have created
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compete against each other in the CrossFit Games. The goal of the CrossFit Games “is to find the fittest athletes‚ not to produce an easily replicable workout program.” The CrossFit Games are divided into three sections: the Open‚ Regionals‚ and the Reebok CrossFit Games. The first section‚ the Open‚ athletes as young as fourteen years old can participate in the five-week winter experience where athletes complete five given workouts. Athletes from all over the world complete these workouts in CrossFit
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days later I called the Vodou Sanctuary and Mambo Angela invited Ife and I to their 9:00 AM‚ Sunday service. Ife and I arrived to the address given to us at 9:30 AM and was let into a well-decorated home packed with people dressed in white clothing (we wore white also). We sat in the living room for an hour before Mambo Angela came downstairs and gave the order that service would start soon and for everyone go into the basement. Ife and I were escorted to the large basement and that is when we realized
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TABLE OF CONTENT SECTION I – INDUSTRY SUMMARY: AN ANALYSIS OF THE INDUSTRY MARKET SITUATION ENVIRONMENTAL SCANNING: PESTEL MICRO-ENVIRONMENT FIVE FORCE MODEL ANALYSIS EFE MATRIX SECTION II – COMPANY PERSPECTIVE: AN ANALYSIS OF COMPANY/BRAND COMPANY BACKGROUND PRODUCT BACKGROUND STRENGTHS AND WEAKNESSES SPACE ANALYSIS 6 FUNCTIONAL ANALYSIS IFE MATRIX SECTION III – COMPETITIVE ANALYSIS 20 21 23 24 25 26 10 11 12 13 15 18 1 3 5 6 8 COMPETITORS IN THE MARKET STRATEGIC GROUP COMPETITIVE GRID COMPETITIVE
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separately own their logos and trade marks and Reebok should not be able to receive exclusive rights to the headwear for each team‚ rather let each team be able to have whichever manufacturer they please to make their equipment. The major parties in this case include the plaintiff‚ American Needle Inc.‚ which is a headwear manufacturer located in Illinois. The defendants of the case are the National Football League and their teams and owners and Reebok International‚ a marketer of sports apparel and
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acquisition of Salomon SA and its major brand TaylorMade‚ a French sports equipment manufacturer for € 1.5 billion and in 2005 Adidas finalized the acquisition of Reebok International Ltd for € 3.1 billion that increased the company’s revenues from € 5.8 billion to € 10.1 billion. The Group Adidas Group after the acquisition of Reebok became the second largest sports company in the world with $13‚78 billion revenues and $ 325 million net income in 2009 and has more than 39.000 employees globally
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