hand‚ the additional 100 sales staff members worked exclusively with corporate and small-business accounts by taking their orders through its catalog or website system. 3. Is the Staples/FleetBoston horizontal marketing effort a good idea? Why or why not? I think this is an excellent idea. A one stop shop. Staples can use the Fleet as another reason the targeted customer small-business comes through their doors. The odds are that if someone needs a business loan they are probably going to
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of the Cave in regards to the Matrix. My four examples of how this theme is presented in the film are being deceived into believing a falsehood‚ the unreliability of the senses‚ accomplishing of great feats‚ and teaching others about truth. I will refer to the protagonist of the Matrix as Neo and the protagonist of the Allegory of the Cave as Prisoner. Both Neo and Prisoner were deceived into believing in a falsehood: that they lived in the real world. In the Matrix‚ Neo lived most of his life without
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Ansoff’s Product/Market Matrix This well known marketing tool was first published in the Harvard Business Review (1957) in an article called ’Strategies for Diversification’. It is used by marketers who have objectives for growth. Ansoff’s matrix offers strategic choices to achieve the objectives. There are four main categories for selection. Introduction: The Ansoff matrix presents the product and market choices available to an organization. Herein markets may be defined as customers‚ and products
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Ansoff’s Matrix Igor Ansoff in 1957 created the Matrix. It is a marketing planning tool‚ used for identifying and categorising growth opportunities. The matrix considers on two dimensions: markets and products. |Existing Products|New Products|Risk| Existing Markets|||| New Markets|||| Risk|| Market Penetration| Involves:|Methods:|Use when:| • Increasing market share in current markets with current products.• Securing dominace in growth markets‚ but saturated markets are hard to
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REACTION PAPER IN PHILOSOPHY (THE MATRIX MOVIE) In life‚ we have two choices: to accept the painful reality of the real world‚ and to believe the illusion of a perfect world. This was evident in the movie The Matrix (1999). The characters in the film‚ especially the main character Neo‚ have to choose to live in ignorance in what one believes to be reality; or to awake to the truth that what one sees as reality is an illusion. Oftentimes‚ I prefer to believe in wonderful ideas‚ the fantasy world
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Staples has many accurate statements in his story “Just Walk On By” that talks mainly about race or the color of one’s skin. He speaks about “current controversies surrounding racial profiling of criminals suspects” (Staples. 196). This means many people are investigated‚ they would stand for the color of their skin‚ ethnicity‚ and national origin. I have been put under the profiling category because of the color of my skin. Although people with black skin have a higher chance of getting profiled
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In “Just Walk on By” the author‚ Brent Staples‚ uses his real life experiences and gives a great explanation to how the blacks were mistreated during his lifetime. The stories that he tells in this article take place during the center of the Civil Rights Movement. He gives us several stories in this article of situations that he was put in. The first paragraph of his article really grabs the reader’s attention. He starts off with “My first victim was a woman white‚ well-dressed probably in her early
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STONEHAVEN INC. CASE STUDY Submitted by: INTRODUCTION Stonehaven Inc. Headquartered near Boston was a manufacturing brand name for non athletic shoes for adults. Recent changes has made the management to think about bringing necessary improvement to cater the changing demands and tackle the long order-to-delivery lead times. 1.0 What are the daily capacities and manufacturing lead time of cutting‚ stitching and lasting department considering a a.100 pair batch b.10 pair batch? A. CUTTING 8
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Directional Policy Matrix 1. Introduction Many large companies comprise several distinct divisions or strategic business units (SBUs). So one of the challenges facing the parent company of a multi-divisional company is to allocate resources to each division. So in order to make wise decisions on resource allocation‚ is there a tool that can assist senior executives determine the direction for each division or SBU? Actually there are two tools‚ the BCG matrix and the Directional Policy Matrix (DPM). We have
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Decision Matrix? Also known as: decision-making matrix‚ solutions prioritization matrix‚ cost/benefit analysis matrix‚ problem/solution matrix‚ options/criteria matrix‚ [pic][pic]vendor selection matrix‚ criteria/alternatives matrix‚ RFP evaluation matrix‚ COWS decision matrix‚ C.O.W.S. decision matrix‚ supplier rating spreadsheet‚ comparison matrix template‚ importance/performance matrix‚ criteria-based decision matrix‚ importance/performance-based decision matrix‚ weighted score matrix‚ proposal
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