Title: PCCW - Become the Leadership Position in Hong Kong of Their Core Busiess TABLE OF CONTENTS INTRODUCTION 1 Company Background 1 Company Objective 2 ENVIRONMENT ANALYSIS 2 CPM Matrix MARKETING SITUATION ANALYSIS 5 SWOT Analysis 7 BCG Growth-Share Matrix 9 Relative Market Share Position in Industry 13 CONCLUSION 15 RECOMMENDATION 16 APPENDIX 18 REFERENCE 20 INTRODUCTION COMPANY BACKGROUND PCCW Limited (PCCW or the Company)is a Hong Kong-based company which
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Tony Tan Caktiong and his brothers put up a two-branch ice cream parlour in Manila’s commercial districts of Cubao and Quiapo during 1975. It got expanded as they include hot sandwiches‚ burgers‚ and other meals. Their business was successful though it eventually outsold the ice cream product. In January 28‚ 1978‚ Tom Tan and his brothers formed the Jollibee Foods Corporation (JFC). As they made a fast-food outlet‚ they decided to develop an own brand including a mascot‚ a menu that would look
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ii. Market Size and Growth iii. Market Segment and Trends iv. Pricing v. Distribution Channels vi. Advertising and Promotion 2. Porter’s Five Forces and Competitive Analysis 3. Competitive Profile Matrix (CPM) 4. External Factor Evaluation (EFE) Matix 5. Strategic issues based on External Factors V. Company Analysis 1. Vision Mission of the Company 2. Internal Audit 3. Mckinsey 7 S Framework 4. Strategic Issues based on Internal Factors VI Strategy
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| NAME MOHAMMAD NIHAL MUQRI STUDENT ID SP11-MM-0007 SUBJECT STRATEGIC MANAGEMENT DATE 17TH NOVEMBER‚ 2012 SUBMITTED TO PROFESSOR ZAFAR MANNAN Introduction to Unilever No matter who you are‚ or where in the world you are‚ the chances are that our products are a familiar part of your daily routine. Every day‚ around the world‚ people reach for Unilever products. Unilever today Our brands are trusted everywhere and‚ by listening to the people who buy them‚ we’ve grown
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A Strategic Management Case Study on Erika Erro | Mimilanie M. Mabanta | Javi Mendezona | Clara Poblador Tour 198 Prof. Emma Lina F. Lopez Introduction Company Background When brothers Walt and Roy Disney moved to Los Angeles in 1923‚ they went there to sell their cartoons and animated shorts. One could only dream that their name would one day be synonymous with entertainment worldwide. But then again‚ that is how The Walt Disney Company has made their fortunes over the last several
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for future growth. In this assignment‚ we are going to analyze the marketing strategies of Unilever Bangladesh for two of its brand which is: Rexona and Surf Excel. We are going to give an overall summary of the various marketing segmentation‚ targeting‚ positioning‚ promotion‚ distribution and many other marketing mixes of both rexona and surf excel. Thus the main objective is to bring about a well organized summary and view of the positioning of these brands compared to its competitors. The corporate
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WWE-Case Analysis No.1 The World Wrestling Entertainment‚ also referred to as the WWE‚ is an integrated media and entertainment company that has a wide array of businesses that have a very passionate loyal customer base. It has been considered the recognized leader in sports entertainment for more than twenty five years. The WWE mission statement captures the WWE purpose and what it intends to do. It states‚” We seek to be a preeminent global provider of entertainment that evokes a uniquely passionate
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com/annualreport/2012/bin/assets/ibm_march_2013_generating_higher_value.pdf Ioana‚ A.‚ Mirea‚ V.‚ & Balescu‚ C IBM notice 2009 annual meeting and proxy statement. (2009). Retrieved February 4‚ 2014‚from http://www.ibm.com/annualreport/2008/proxy_toc_1_excom2-2.shtml IFE (internal factor evaluation) matrix Hamm‚ S. (2008). IBM’s global hold. Business Week. Retrieved February 5‚ 2014‚ from http://www.businessweek.com/stories/2007-08-13/ibms-global-holdbusinessweek-business-news-stock-market-and-financial-advice Ram‚
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INTRODUCTION PT. Garuda Indonesia (Garuda) is the oldest flight company in Indonesia and owned by the government. In 2010‚ in its 60th anniversary-an age that should enter or in mature position- it showed more losses than profit (like shown in the 5 consecutive years of financial statement). In 2006 under the new leader of Emirsyah Satar Garuda started to change its strategy to make profit. The new strategies include synergize all operation level and embedded one new value‚ which is team work‚
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individual work in your group discussion forum by the specified due date (see course calendar for details). Post your answers to the case questions # 2 to 3 directly in the forum‚ it will save you and your teammates some time‚ and attach the corresponding excel spreadsheet with the financial analysis. A word of advice: Read the case questions before reading the case. Focus only on the information you need to answer the questions. Do your assignment in Word and always save it and then copy it over‚ you
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