A product line extension is the use of an established product’s brand name for a new item in the same product category. Line Extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavors‚ forms‚ colors‚ added ingredients‚ package sizes. This is as opposed to brand extension which is a new product in a totally different product category.Line extension occurs when the company lengthens its product line beyond its current range
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Introduction History McDonald’s stock symbol is MCD and their codes are: SIC-5812 and NAICS-722211. As of March 1‚ 2011‚ the stock price was $74.89. The range in the last year has been from $63.43 to $80.34‚ so the current price is on the high end. [1] McDonald’s‚ founded in 1948‚ formed its first corporation in Illinois in April of 1956. As we all know‚ McDonald’s is in the food service industry. If you go in the store‚ you will find burritos‚ hashbrowns‚ McMuffins‚ sausage biscuits‚ hamburgers
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Factor Evaluation (EFE) matrix might assist your analytical process (30%) 1200 words Internal Audit: Analysis of the company’s strategic positioning in the marketplace and key target segments‚ an evaluation of the corporate portfolio and expansion strategies in relation to the firm’s centric approach and a comprehensive strengths-weaknesses analysis of current resources and competences‚ value chain activities and value networks. The application David’s Internal Factor Evaluation (IFE) matrix might
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versailleAOL Time Warner Inc. – A Bad Idea from the Start? 1. What are the opportunities and threats facing AOLTW (PESTEL analysis)? Pestel analysis: | LOCAL | NATIONAL | GLOBAL | POLITICAL | | The antitrust law is rising. | The government wants to have a more powerful control to avoid monopoly. | ECONOMIC | For AOL it was the top of the internet boom. | The economy start to be hard and slow‚ as show the problem that warner is facing. | AOLTW will take the explode of the internet
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BACKGROUND OF LANGKAWI DEVELOPMENT AUTHORITY (LADA) Langkawi Development Authority (LADA) was established by the federal government to plan‚ promote and implement development on the island of Langkawi. LADA was officially established on March 15‚ 1990 under the Langkawi Development Authority Act 1990 (Act 423) and placed under the authority of the Ministry of Finance. 80% of the population involved in tourism activities. Less than 30% of the Island is developed. Hotels‚ motels‚ chalets‚
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STEP 1 :EXISTING MISSION‚ VISSION AND STRATEGIES Vision: “To be a world-class multinational enterprise with an Asian base‚ providing superior returns with a focus on the Food & Beverage‚ Properties and Publishing & Printing businesses.” Mission: “To be a world-class multinational enterprise providing superior returns to our shareholders‚ excellent value for our customers and a rewarding career for our employees.” STRATEGIES F&N existing strategy is differentiation ‚ this is
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EXECUTIVE SUMMARY Tony Fernandes‚ as the Chief Executive Officer of AirAsia‚ decided to pursue his dream to start an airline with the following vision: “To be an airline that flies long-hauls with low fares with a corporate culture that is flexible and functional”. AirAsia has achieved its title as “The World Lowest Cost Airline‚” and was also one of the world’s most profitable airlines. This report provides an analysis and evaluation of internal and external of the company. Methods of analysis
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understand its current position and the possible avenues through which it can pursue a particular course of action. Generally‚ strategic planning deals with at least one of three key questions: “What do we do?”‚ “For whom do we do it?”‚ and “How do we excel?”. In many organizations‚ this is viewed as a process for determining where an organization is going over the next year or more typically 5 years (long term)‚ although some extend their vision to 20 years. Organizations sometimes summarize goals and
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Efe Muhsinoglu 7559 W. Turquoise Ave 480-232-8092 efemuhsinoglu@hotmail.com EDUCATION • July 2012 – Morrison University / PHOENIX‚ AZ Bachelor of Science in Business Management • Ciardi Vocational High School ( Computer Science) Key Skills ❖ Hospitality & Culinary Management Budgeting & Cost Controls ❖ Teambuilding/Training/Supervision Safety/Sanitation/Quality Controls ❖ Vendor/Inventory Management
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NIKE _______________ IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR STRATEGIC MANAGEMENT _______________ BY: Castronuevo‚ Jan Clark Meer‚ Regginald Young‚ Johnedel Quintero‚ Arvin Dioneda‚ Jefrick September 18‚ 2009 Section 1 - Executive Summary Back before the Swoosh logo and long before the days we were called Nike‚ there was Blue Ribbon Sports (BRS). It was the company Phil Knight‚ our founder‚ and legendary track coach Bill Bowerman created in 1964 to provide athletes with
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