-409575-88265000-666750-1120775 Business Strategy Final Projec Misbah Bashir (0045) 2) Saira Ashraf (2051) 08743950July 2‚ 2014 M. Com 1000000July 2‚ 2014 M. Com 48101254032250197167516065500676275216090500 “This is not a task. This is a journey. Every journey has a destination. To get to that destination‚ you need a vision. Ours is an ambitious one.” Richard M. Kovacevich CEO and chairman of Wells Fargo’s 2) Company Profile of Related Case Study History: Origins Soon
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toothpastes‚ deodorants‚ cosmetics‚ tea‚ coffee‚ packaged foods‚ ice cream‚ and water purifiers‚ the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes leading household brands such as Lux‚ Lifebuoy‚ Surf Excel‚ Rin‚ Wheel‚ Fair & Lovely‚ Pond’s‚ Vaseline‚ Lakmé‚ Dove‚ Clinic Plus‚ Sunsilk‚ Pepsodent‚ Closeup‚ Axe‚ Brooke Bond‚ Bru‚ Knorr‚ Kissan‚ Kwality Wall’s and Pureit. HUL was established in 1933 as Lever Brothers India Limited and‚ in 1956‚ became
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WHY BRAND FAIL? Brands fail due to several reasons. It may be due to the company’s offerings not relevant to current market needs‚ poor communication‚ positioning‚ etc. Some of the important reasons are discussed below which could guide the young budding brand managers to learn from the mistakes committed by the market players earlier. 1. No USP/JND 2. Irrelevant Product Concepts 3. Poor Timing of Launch of a Product 4. Omission of Cultural Dimensions 5. Benefits of The Brand Not Communicated
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salaries not include the time monitoring. 2. With a lack of system and distribute data‚ the HR department has a limited ability to quickly process real time requests for individual or employee. Specific Problem 1. The GA&P TEC uses Microsoft Excel for their database. 2. The GA&P TEC use only a time card and a bundy clock for their in/out system. D. Objective of the Study General Objective The general objective of this report are to Specific Objective E. Scope and Delimitation
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SUBJECT “Marketing Management” SUBMITTED TO: M/s. Sofia Bano SUBMITTED BY: Syed Saqib Ashfaq Unilever Pakistan Limited Unilever Pakistan Limited is largest fast moving consumer Products Company in Pakistan. Unilever Pakistan Limited is a part of Unilever- a global company. Unilever Pakistan Limited is producing more than 50 brands in Pakistan. Company information Unilever Pakistan limited is a wholly owned subsidiary of Unilever Overseas Holding‚ UK‚ Unilever PLC (A company incorporated
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alternative that H-D will pursue is market penetration of its Buell Motorcycles line. The paper contains many tables and figures. Paper Outline: Abstract Introduction to the Consulting Company Company Description Competitive Profile Matrix (CPM) Vision Statement Mission Statement External Analysis Long Term Analysis Long-term Objectives Matching Stage The Strategic Position and Action Evaluation (SPACE) Matrix The Internal-External (IE) Matrix Grand Strategy Matrix Quantitative Strategic
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Business Environment Analysis Background Environmental analysis is a systematic process that starts from identification of environmental factors‚ assessing their nature and impact‚ auditing them to find their impact to the business‚ and making various profiles for positioning. A common process of environmental analysis or scanning is discussed in the following section. Environmental Analysis Process A business manager should be able to analyze the environment to grasp opportunities or face the threats
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ACKNOWLEDGEMENT At the very outset‚ I express my heart felt gratitude and ineptness to Mrs. Satinder Kaur‚ Principal‚ Govt. Vikram College of Commerce l‚ Patiala for granting me permission to work on project . I would like to take this opportunity to thank Mrs. Ritika who has been guiding force for my report on Investigation of foaming capacity of “INFORMATION TECNOLOGY FOR BUSINESS”. I am also thankful to my friend‚ for their support and encouragement in finding out the appropriate material for
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EXECUTIVE SUMMARY The main objective of the project is to get the full knowledge of the products of the HUL and what are they doing to get the customer loyalty‚ to maintain there market. This is also to find the preferences of customer and there market knowledge and product information‚ information about the presence of the rivals of HUL and all the other options they have in the market. What are the techniques they adopt to know about the preferences and changing needs of the customer? HUL are
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ABSTRACT In regard to a research of microenterprise in Macau‚ casino and gambling enterprise is the main source of income to the Macau economy. Over 80% of income is contributed in 2012. However‚ microenterprise is also taking an essential role to the healthy long-term development to the local economy. By doing so‚ a bundle of different strategies have to be conducted in each company in order to achieve the goal. Strategic Management is a way to identify competitive advantage and analyze the
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