II. Porter’s model (PM) | 28 | III. Strategic groups (SG) | 30 | IV. Competitors profile matrix (CPM) | 32 | V. External factor evaluation (EFE) | 33 | Phase Three | | I. PepsiCo’s structure | 34 | II. PepsiCo ’s Culture | 38 | III. PepsiCo ’s Resources | 40 | IV. Internal factor Evaluation (IFE) matrix | 43 | Phase Four | | I. Corporate Strategies | 45 | II. Business-competitive Strategies | 46 | III. Functional strategies | 47
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Revlon Inc. Case Study: 1). Introduction History: Revlon is a universal company that sells products for skin care‚ cosmetics‚ personal care‚ fragrance and professional products. It was founded in 1932 and began in the nail polish market‚ soon after expanding into lipstick. Over the past six years‚ Revlon has consistently lost revenue and struggled with debt. Even though they have eliminated executive positions‚ reduced staffing and consolidated sales and marketing functions to save an approximate
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application 2: New kind of Structure Pfizer Company By: Buti Saeed Salem Al Dhaheri I.D: H00236518 Introduction History of the company Pfizer Company was started its operations since 1849 by Cousins Charles Pfizer and Charles Earhart‚ this pharmaceutical organization has continued to committed to discover and develop new and improved methods to avoid and treat illness and improve the overall health and well being for people all over the world. Pfizer Company has frequently developed its
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with an extensive public relations campaign. Pfizer’s promotional efforts also included celebrity endorsements and Direct-to-Consumer (DTC) advertisements. Though Viagra was a huge success for Pfizer initially‚ after seven years since its launch‚ the worldwide sales of Viagra had become stagnant. Pfizer introduced Viagra in India with a view to improve the sales of the drug. The market dynamics in India were very different from that of the US. Viagra had to face competition from other low-priced
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Organizational Structure in the Pharmaceuticals Industry Abstract Pfizer and Johnson & Johnson are the largest and most successful pharmaceutical companies in the world today. Each company has a massive workforce and conducts business in countries all over the globe. Both companies have used a high degree of horizontal differentiation in order to manage their business units more effectively. Operating companies are grouped together by their function‚ as well as the type of product the
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the way to gain the top spot as the market share leader. Warner-Lambert developed the drug initially but needed to catch up in the market so they teamed up with Pfizer‚ known for their marketing and sales competency. This partnership was just what the doctor ordered for the initial introduction of Lipitor to the market. In 2001‚ Pfizer took full control of Lipitor and changed the marketing game once again. The strategic marketing efforts created competitive advantage for the drug by “delivering
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Table of Content No. Detail 1.0 Introduction of case 1.1 Media Prima Berhad 1.2 Competitors 2.0 Input stage of strategies formulation framework 2.1 External Factor Evaluation (EFE) Matrix 2.2 Competitive Profile Matrix (CPM) 2.3 Internal Factor Evaluation (IFE) Matrix 3.0 Matching stage of strategies formulation framework 3.1 Strength-Weaknesses-Opportunities-Threats (SWOT) Matrix 3.2 Strategic Position and Action Evaluation (SPACE) Matrix 3.3 Boston Consulting Group (BCG) 3.4 Grand
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Strategy "We aim to gain leadership positions in key growing therapeutic areas and focus on delivering patient-centric‚ innovative therapies. We seek strong‚ long-term relationships that fit our goals and offer a shared vision “ * Company Background: Pfizer is a research-based global pharmaceutical company. The company discovers‚ develops‚ manufactures and markets medicines for humans and animals‚ as well as consumer products. In order To maximize new opportunities in biomedical research‚ and bring more
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Yahoo! Inc. - 2009 Case Notes Prepared by: Dr. Mernoush Banton Case Authors: Hamid Kazeroony A. Case Abstract Yahoo! Inc. (www.yahoo.com) is a comprehensive strategic management case that includes the company’s Calendar year-end December 31‚ 2008 financial statements‚ competitor information and more. The case time setting is the year 2009. Sufficient internal and external data are provided to enable students to evaluate current strategies and recommend a three-year strategic plan for
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Introduction II. About Lipitor (Atorvastatin) III. Pfizer’s strategy IV. Patients seem to benefit from Pfizer’s new strategy V. Potentially profitable for retailers VI. Pfizer after Lipitor VII. Is Pfizer’s Lipitor strategy working? VIII. Wholesaler Profits: Brand vs. Generic drug IX. Pfizer is hoping to sell Lipitor to consumers over the counter (OTC) X. Discussion XI. References Introduction Lipitor (Atorvastatin)‚ the best-selling
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