BCG MATRIX CASE STUDY OF NESTLE BCG Matrix(Boston consulting Group ) • In the late 1960s the Boston Consulting Group‚ a leading management consulting company‚ designed a four-cell matrix known as BCG Growth/Share Matrix. This tool was developed to aid companies in the measurement of all their company businesses according to relative market share and market growth. Conti… • The BCG Matrix made a significant contribution to strategic management and continues to be an important strategic
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To begin with‚ BCG is the acronym for Boston Consulting Group—a general management consulting firm highly respected in business strategy consulting. BCG Growth-Share Matrix (see figure 1) happens to be one of many of BCG’s strategic concepts the organisation developed in the late 1970s‚ and is being taught at leading business schools and executive education programmes around the world. It is a management tool that serves four distinct purposes (McDonald 2003; Kotler 2003; Cipher 2006): it can
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The company I chose to conduct my BCG Matrix on was Wal-Mart‚ because this company has become one of the largest and most successful companies within the United States. Wal-Mart started out as a small retail business in 1962 in Rogers‚ Arkansas by Sam Walton. Today Wal-Mart has more than 10‚000 stores in more than twenty eight different countries. In 2012 Wal-Mart gained revenue of $421‚849 million dollars‚ which was an increase of 3.4% from the previous year. (www.topics.nytimes.com>Business>Companies
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What are the changes that may occur in the productionof Cinemalaya Independent Films? Reasons for the changes that happened in the Production of Cinemalaya independent films. As time passes‚ changes may occur even up to the smallest details in a film. Through the nine years of Cinemalaya’s independent film production it is always the story that matters and the set procedures and locations add to the color and emotion of the film itself. Changes in set procedure and locations basically depend
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The BCG Growth-Share Matrix The BCG Growth-Share Matrix is a portfolio planning model developed by Bruce Henderson of the Boston Consulting Group in the early 1970’s. It is based on the observation that a company’s business units can be classified into four categories based on combinations of market growth and market share relative to the largest competitor‚ hence the name "growth-share". The growth-share matrix thus maps the business unit positions within these two important determinants of profitability
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IMPERIAL TOBACCO COMPANY ITC is an Indian conglomerate Headquartered in Kolkata Currently headed by Yogesh Chander Deveshwar. Employs over 26‚000 people at more than 60 locations across India and is listed on FORBES 2000. Annual turnover - over US$ 7 billion (44000 cr) Market capitalisation - US$ 45 billion (283‚000 cr) Business Segments Fast Moving Consumer Goods (FMCG) Hotels Paperboards Paper & Packaging Agri Business
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BCG ANALYSIS OF PUBLIC BANK The Boston Consulting Group (BCG) matrix is a tool that used to evaluate strategic business units. It is organizes business by two dimension‚ the business growth rate and market share. The growth rate is use to show how rapidly the entire industry is increasing and the market share is whether a business unit has a larger or smaller share than its competitors. The combination of market share and business growth rate have provides four categories to determine the SBUs
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The GE matrix is an alternative technique used in brand marketing and product management to help a company decide what product(s) to add to its product portfolio‚ and which market opportunities are worthy of continued investment. Also known as the ’Directional Policy Matrix‚ ’ the GE multi-factor model was first developed by General Electric in the 1970s. Conceptually‚ the GE Matrix is similar to the Boston Box as it is plotted on a two-dimensional grid. In most versions of the matrix: * the
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The TOWS Matrix: Putting a SWOT Analysis into Action | | | Shawn Kendrick‚ VolunteerHub.comLast month’s article concentrated on utilizing a SWOT analysis to identify your organization’s strengths and weaknesses. Now that you’ve done this‚ you may be wondering what to do with the information. This is where the TOWS matrix becomes a useful tool. It is a simple but effective way to brainstorm specific strategies to address the results of your initial SWOT investigation. Below we’ll give you
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2.1 BCG Matrix Analysis The Boston Consulting Group’s growth-share matrix is the model of analysing the company’s portfolio of SBUs. The following figure plots the position of Virgin’s SBUs. 2.2 Implications of BCG Matrix Analysis on strategy development Portfolio analysis has three uses. First‚ a business can assess the balance of its portfolio… Second‚ the portfolio provides a framework for strategic market planning… Third‚ each SBU should have a clear objective appropriate to its portfolio
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