Ansoff’s Matrix Igor Ansoff in 1957 created the Matrix. It is a marketing planning tool‚ used for identifying and categorising growth opportunities. The matrix considers on two dimensions: markets and products. |Existing Products|New Products|Risk| Existing Markets|||| New Markets|||| Risk|| Market Penetration| Involves:|Methods:|Use when:| • Increasing market share in current markets with current products.• Securing dominace in growth markets‚ but saturated markets are hard to
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ANSOFF’S MATRIX Product and Growth Matrix Ansoff’s Matrix • Developed by Igor Ansoff • Explains different growth strategies for a company via existing products and new products‚ and in existing markets and new markets • Used after having the SWOT Analysis • Suggests for possible strategies: Market Penetration‚ Market Development‚ Product Development and Diversification Existing Products New Products Established Market Market Penetration Product Development New
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"Every one of the studies showed a benefit‚" said Dr. Igor Grant‚ a neuropsychiatrist who served as director of the Center for Medicinal Cannabis Research. "The convergence of evidence makes me convinced there is a medical benefit here‚ and there may be a niche for cannabis." (Hecht). A study was done by University
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Security Risk Associated with Mobile Devices The term mobile devices are not limited to cellphones; they include iPads‚ iPods‚ Laptops‚ PDAs and e-Readers. These devices act as a lifeline to the outdoor world‚ and are frequently used for navigating‚ social networking‚ shopping‚ banking and business purposes. What is often forgotten about these devices is that they are gateways to hackers. “Mobile devices can be used by a hacker as an access point into many other aspects of your digital life as
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Contemporary Ballet Ballet is a formalized kind of performance dance which originated in the Italian Renaissance Courts of the 15th century and further developed in France‚ England‚ and Russia as a concert dance form. One of the genres of ballet is Contemporary. It is defined as a form of dance that is influenced by both classical ballet‚ modern dance‚ lyrical‚ and jazz (Wikipedia). It takes its technique and is used of point work from classical ballet‚ although it permits a greater
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fighting or violence involved‚ the conflict was more of a standoff although there was violence in many other countries that were involved. Canada was quickly and unexpectedly forced into the Cold War. On September 5‚ 1945‚ an obscure Russian named Igor Gouzenko entered the newsroom of the Ottawa Journal and announced that he had evidence of an extensive Soviet spy ring functioning in
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Dear Sir/Madam‚ I am writing this letter in order to show my interest in applying for a bachelor’s degree in Law. The main reason for applying is that I am convinced that Maastricht University would give me such academic preparation‚ knowledge and practical experience of working and collaborating with people of same thoughts‚ by discussing‚ analyzing and solving real cases. I am fully confident that I have the ambition to be a successful lawyer‚ because of my leadership‚ resourcefulness and willingness
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Finally‚ the objects described above are the end result of a process through which value is socially ascribed to the inanimate. Igor Kopytoff (1986) defines this process in modern nations as a tension between culturally ascribed and individually determined value‚ which takes into account the degree to which something is unique. Returning to Marina’s Happy Meal toys helps to illuminate this process. Firstly‚ McDonald’s toys are mass produced from widely-available materials. Culturally‚ this detracts
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Midway through the 20th century‚ towards the end of World War II‚ one of the most feared and important weapons was fabricated. The nuclear bomb‚ also known as the atomic bomb‚ was first constructed by the United States‚ with the initial project starting in August of 1942 (“Nuclear Weapons”). The first atomic bomb was dropped on the Japanese city of Hiroshima by the United States on August 6th‚ 1945‚ and on August 9th 1945 a second bomb was dropped on Nagasaki (“Science behind”). By dropping two nuclear
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In this report I will be analysing and comparing the marketing techniques used by ASDA and Cancer Research UK taking into account the similarities and differences between them and how they contribute to the company’s success. Igor Ansoff developed a description of the strategies available for growing in a business in 1957. He have identified for categories for the growth of the business these are Market Penetration‚ Market Development‚ Product development and Diversification. Ansoff used these
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