Mattel – Case Study “The Chinese-Made Toy Recalls at Mattel Inc.” PAPER submitted at the IMC Fachhochschule Krems (University of Applied Sciences) Master Programme International Business and Export Management by Matthias EBNER Stefan RAFFERSEDER Jaroslav SIVY Course: Strategic Purchase and Global Sourcing Lecturer: DI Rainer DAUBECK Submitted on: 04.12.2012 TABLE OF CONTENT ADDITIONAL INFORMATION .......................................................................
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In the summer of 2007‚ Mattel‚ the largest toymaker in the US‚ saw its sales dip sharply when it recalled its Chinese-made toys several times. The recalls also led to public hearings in the US Congress‚ which significantly affected its reputation. Like other toymakers‚ Mattel had been relocating its production abroad and outsourcing the manufacture of parts and components. In 2007‚ Mattel produced 65% of its toys in China.1 In contrast to its competitors‚ however‚ Mattel understood the importance
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What makes an American an American? Is it the accent‚ the clothing‚ the fact that you can speak the English language‚ or is it the fact that you were born on American soil? I believe it’s certain characteristics that set us apart from other countries. The fact we are self-reliant‚ and competitive‚ and the compassion we bring to others are some‚ of many‚ American characteristics that help set us apart. These are the three characteristics that I have chosen to write about. Our self-reliance
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To what extent has Greece been Affected by Globalization‚ Socially‚ Politically‚ Environmentally‚ Economically and Culturally? (above is a picture of the Greek flag) Greece is a relatively small country situated in the Southern East part of Europe. It is made up of many different islands and is mostly surrounded by the Mediterranean Sea. The picture on the right is the current flag of Greece. The capital of Greece is Athens‚ situated in the middle of the country and on the edge of the country’s
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What makes a great team leader? According to Victor Parachin‚ Thomas Jefferson made an excellent leader because he was optimistic‚ made things happen‚ and had a vision that he expressed clearly‚ was able to sell to others and successfully turned into reality. Effective leadership is a necessity. Leadership has been a requirement of society since the beginning of time. If a company’s goal is to progress‚ effective leadership is the key. Leadership is a vigorous method of relationship building
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What are the opportunities and threats that Mattel faces as it looks ahead? SWOT Analysis is a useful technique for understanding your Strengths and Weaknesses‚ and for identifying both the Opportunities open to you and the Threats you face. The SWOT analysis below is to understand the areas of improvement for Mattel while analysing its strengths. Also‚ to maximize the opportunities it has and minimize the threats. SWOT for Mattel Strengths Still a market leader- although it is true that the
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The Tankmaster Manufacturing Company‚ a large manufacturer of domestic oil tanks‚ is located in Amersham‚ Buckinghamshire. Since it came into existence in 1970‚ the company has enjoyed steady growth in both sales and profits. Davina Tankmaster‚ the founder’s daughter‚ joined the company in 2005 after graduating with a degree in Accounting and Finance from Manchester University. One of her first tasks was to revise the costing system‚ as there was a need for more accurate product cost information
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assignment if the original is lost or damaged. X I hereby certify that no part of this assignment or product has been copied from any other student’s work or from any other source except where due acknowledgement is made in the assignment. X No part of the assignment/product has been written/produced for me by any other person except where collaboration has been authorised by the subject lecturer/tutor concerned. X I am aware that this work may be reproduced and submitted
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What makes you happy? Before I answer this question I want to tell something . Do you know what really means to be happy. I think everyone will say yes. But if you don’t know the true meanings of sadness‚ pain and loneliness it means that you don’t know the real happiness. There are 6 billion people living in this world. They are all different and they all have their own lives to live. What I’m trying to say is “Happiness comes with a price”. Like after you finish some hard task successfully
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Academe’s competitive "publish-or-perish" mindset can be a recipe for trouble when it comes to who gets credit for authorship. The best way to avoid disagreements about who should get credit and in what order is to talk about these issues at the beginning of a working relationship‚ even though many people often feel uncomfortable about such topics. "It’s almost like talking about money‚" explains Tangney. "People don’t want to appear to be greedy or presumptuous." APA’s 2002 Ethics Code offers
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