Objective The objective of this paper is to discuss how market segmentation is carried out in the toothpaste market of Sri Lanka‚ and how products are targeted at the selected segments. This paper will provide; An introduction to the toothpaste market of Sri Lanka and its segmentation An introduction to the selected company operating in the toothpaste market and the segments it is targeting Reasons for the company to select the toothpaste market and segments in particular The role of the Human Resource
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David Cameron‚ who is The United Kingdom’s current Prime Minister wishes to visit the war torn north of Sri Lanka in order to find out in detail what exactly went on over the course of about a half years’ time‚ and what has led to the horrific deaths of so many of its civilians. Cameron has requested a meeting with the controversial President of Sri Lanka‚ Mahinda Rajapaksa‚ after what the United Nations believes to be extremely heinous deaths of over 40‚000 civilians over the course of the last
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SRI LANKA Welcome all of you to Sri Lanka. Sri Lanka was known as Ceylon before 1972 and became independent in 1948.its 1972 constitution claimed it an independent republic. Based on Geography profile showing that Sri lanka is about 65‚610sq/km between West Asia and South East Asia. Sri Lanka is an island-nation situated in the Indian Ocean‚ off the south-eastern coast shores of India.‚ Sri Lanka is a multi-religious and multi-ethnic nation‚ where almost 70 percent of the population follows Buddhism
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TODAY’S SRI LANKA Development’s from 2010 to 2012 TODAY’S SRI LANKA Sri Lanka successfully concluded a war against a terrorist Liberation Tigers of Tamil Eelam (LTTE) in May 2009. There has been no terrorist violence in Sri Lanka since the end of the conflict. Today‚ Sri Lanka today is aggressively promoting ethnic reconciliation‚ redevelopment of conflict-affected areas and expanded trade and foreign investment for the restoration of normalcy throughout the island. Sri Lanka successfully
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1. Introduction of tea industry : * Historical Background: Tea was introduced to Sri Lanka after coffee was destroyed by Coffee Leaf Rust in the 19th century. James Taylor‚ a Scottish planter‚ established the first commercial tea plantation in 1867 at Loolkandura Estate in Kandy District of Sri Lanka. The great success of tea planting attracted English planters and more plantations were established‚ replacing existed coffee fields. Subsequently‚ as the coffee area was not big enough to
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Economy of Sri Lanka From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search Economy of Sri Lanka | World Trade Center in Colombo | Currency | Sri Lankan rupee (LKR) | Fiscal year | Calendar year | Trade organisations | SAFTA‚ WTO | Statistics | GDP | US$ 64 Billion (2012 IMF est.) / US$ 170 Billion PPP[1] | GDP growth | 7.2% (2012 est.)[2] | GDP per capita | US$ 3200 (2012 est.) / US$ 7900 USD PPP[2] | GDP by sector | agriculture: 12.8%; industry: 29.2%; services:
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McDonald Sri Lanka is governed by the Head Office in USA who has total control on all activities in Sri Lanka. Everything from menus to promotions is directed from the US Head Office. Parameters they look at before entering a market include : The fast food culture itself was looked into. That is Mc Donald’s saw that KFC and Pizza Hut were already established in Sri Lanka Way they chose a franchisee are: Mc Donald’s requested for applications and financial stability was looked into. One of
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Paper No. 133 The History and Value of the Elephant in Sri Lankan Society by Ranjith Bandara and Clem Tisdell November 2005 THE UNIVERSITY OF QUEENSLAND ISSN 1327-8231 WORKING PAPERS ON ECONOMICS‚ ECOLOGY AND THE ENVIRONMENT Working Paper No. 133 The History and Value of the Elephant in Sri Lankan Society by Ranjith Bandara† and Clem Tisdell* † Department of Economics‚ University of Colombo‚ Colombo 3‚ Sri Lanka. Email: rbandara@econ.cmb.ac.lk * School of Economics
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tourism 1 2 3 4 5 6 Introduction Tourism boom in post war era Need of the hour- enhancing quality of employment Inertia as an impediment Association of MACRO and MESO factors Prospective publications for the article 02 02 02 03 03 04 Task Two: appropriate strategy by harmonizing with ground realities 8 9 Introduction Labour Market below par with demand 05 05 06 07 08 09 10 Inertia as an impediment to expansion 11 Ground realities contradict more profitable segmentation strategy 12 Countering
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them. The only remembrance I have from them is my grandmother’s wedding ring that she had left for me. I started attending the Sri Lankan events a year ago. I would go by myself. I wouldn’t parade the fact that my father was Sri Lankan‚ but I wouldn’t keep it a secret either. Some approached me and curiously asked me what was my heritage. Then I would tell them my father is Sri Lankan and they would immediately be in awe and start sharing it with everyone. They are very friendly people. They come with
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