Brand Positioning and Market Segmentation Brand positioning is an important strategy for achieving differential advantage. Essentially‚ positioning reflects “the place” a product occupies in a market or segments. GAP has a wide range of products that are reflected in multi-segments. Initially‚ as a specialty clothing retailer‚ GAP segmented the market using price as the sole criterion. GAP strategically decided to serve three major segments‚ which can be seen from price differences among GAP’s
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The Chemistry of Toothpaste Toothpaste is not a new thing. It has been traced back to Ancient Egypt. They used a powdered rock and vinegar‚ which created a chemical reaction that dissolves the plaque on teeth. In 1900’s people used hydrogen peroxide and baking soda or chalk‚ pulverised brisk and salt as a toothpaste. Toothpastes today‚ are mostly made up of abrasives‚ surfactants‚ a detergent‚ a thickener‚ a moisturizer‚ water‚ flavouring agents‚ coloring‚ sweeteners‚ fluoride and desensitizers
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EFFECTIVENESS OF SOFTWARE QUALITY ASSURANCE IN OFFSHORE DEVELOPMENT ENTERPRISES IN SRI LANKA Malinda Sirisena‚ Department of Computer Science & Engineering‚ University of Moratuwa. ABSTRACT The aim of the research described in this thesis is to evaluate the effectiveness of software quality assurance approaches of Sri Lankan offshore software development organizations‚ and to propose a framework which could be used across all offshore software development organizations. An empirical study was
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CHAPTER 1 INTRODUCTION World class companies have taken more market share by providing notably better customer service. Executives know that to stand out in a crowded field of competitors‚ customer service is a very critical component in achieving and maintaining a high level of customer satisfaction. When pressures move the organization to meet only performance goals and measurements such as overhead absorption‚ shipping dollar targets‚ labour efficiency‚ purchase price variance and the
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Contribution of engineer to economic development of Sri Lanka after the ethnic conflict Jayasuriya D.P 120258P Introduction Today Sri Lanka is an independent country. After the 30 year of war Sri Lanka is rising for the prosperity. Because of this war Sri Lanka couldn’t able to stand alone like a developed country. Engineers are mainly contributing to the development of Sri Lanka. * Benefits that gained after the war Sri Lanka faced a three decades of terrible war. It was started
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periodically. Lunch‚ dinner‚ and appetizers will be served with a variety of enticing foods on the menu. Market Analysis Summary Food’n’Fun will be opened in Jacksonville‚ Alabama. Jacksonville has a population of 40‚000 people and over half of that population is under the age of 40 (Area Connect‚ 2008). While Food’n’Fun will have something for every age group‚ its primary target market will be 40 years of age and under‚ specifically targeting families with children. The average household
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segmentation‚ targeting‚ positioning‚ differentiation and branding For many organizations today to be successful they must know what consumers needs are‚ so as to satisfy them successfully and profitably to avoid wastages of resources. For these organizations to be successful they have to undertake segmentation‚ so as to know their target market and also to know the available competitors in the market producing the same goods. As a matter of fact‚ for Colgate to be successful they must segment
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would you segment the market (remember that a segmentation scheme must consist of mutually exclusive categories‚ and that the set of categories must be exhaustive)? A market can be segmented based on demographic (age‚ income‚ generation‚ education)‚ geographic (region‚ city size)‚ psychographic (activities‚ hobbies‚ interests)‚ or behavioristic (brand loyalty‚ price sensitivity) variables. The data from the Arnolds Communication research can be helpful in segmenting the market for the New Beetle case
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Market segmentation in the European airport sector Category of segmentation Loyalty of segmentation Creating a loyal consumer depends upon having an understanding of the factors that influence purchasing behaviour. Ballini (1993) maintains that the loyalty exhibited by consumers towards an airport can be divided into four distinct categories‚ i) loyalists‚ ii) defectors‚ iii) mercenaries‚ iv) hostages. According to Ballini (1993) denied that loyalists is represent the most important group of consumers
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arrested in Sri Lanka for drug offences in 2010 CON NO. DATE OF ARREST ARRESTED AGENCY 1 / 32 Police Narcotic Bureau - Foreigners arrested in Sri Lanka for drug offences in 2010 NATIONALITY QUANTITY & TYPE OF DRUGS SEIZED 1 2 / 32 Police Narcotic Bureau - Foreigners arrested in Sri Lanka for drug offences in 2010 06.01.2010 PNB (BIA) Pakistani - 01 392g of Heroin 3 / 32 Police Narcotic Bureau - Foreigners arrested in Sri Lanka for drug
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