Examination Paper of Marketing Management IIBM Institute of Business Management 1 IIBM Institute of Business Management Subject Code-B-104 Examination Paper MM.100 Marketing Management Section A: Objective Type (30 marks) ------------------------------------------------- This section consists of Multiple Choices & Short Notes type Questions. ------------------------------------------------- Answer all the Questions. ------------------------------------------------- Part one carries
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Managerial Economics & Business Strategy Chapter 4 The Theory of Individual Behavior Michael R. Baye‚ Managerial Economics and Business Strategy‚ 6e. ©The McGraw-Hill Companies‚ Inc.‚ 2008 Overview I. Consumer Behavior Indifference Curve Analysis Consumer Preference Ordering II. Constraints The Budget Constraint Changes in Income Changes in Prices III. Consumer Equilibrium IV. Indifference Curve Analysis & Demand Curves Individual Demand Market Demand Michael R. Baye‚ Managerial
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INSTRUCTIONS: 1. THERE ARE SEVEN (7) QUESTIONS IN THIS PAPER. 2. ANSWER FIVE (5) QUESTIONS ONLY. Question 1 Sandy Halliday in her book “Sustainable Construction” (2008‚ p.30) states: “Significant changes in attitudes towards the environmental and social impact of construction have been taking place in recent years. Pressures on the industry involving the three strands of sustainability – economics‚ social equity and environmental enhancement – have led to activity in development of appropriate
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09^4)) + (150000/(1.09^5)) = $583‚447.69 Thus‚ the maximum amount I would pay for an asset is $583‚447.69 Question 8) a) Accounting profit = (Total amount taken in from sales) – (Dollar cost of producing goods) = $200‚000 - $20‚000 = $180‚000 b) Economic profit = (Total revenue) – (Total opportunity cost) = $200‚000 - $20‚000 - $100‚000 = $80‚000 Question 21) a) The rivalry exists between the Southern Shrimp Alliance and Brazilian Producers along with five other countries. The rivalry
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American Economic Association The Cost of Capital‚ Corporation Finance and the Theory of Investment Author(s): Franco Modigliani and Merton H. Miller Source: The American Economic Review‚ Vol. 48‚ No. 3 (Jun.‚ 1958)‚ pp. 261-297 Published by: American Economic Association Stable URL: http://www.jstor.org/stable/1809766 Accessed: 10/09/2009 09:51 Your use of the JSTOR archive indicates your acceptance of JSTOR ’s Terms and Conditions of Use‚ available at http://www.jstor.org/page/info/about/policies/terms
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P2.6 Price and Total Revenue. The Portland Sea Dogs‚ the AA affiliate of the Boston Red Sox major league baseball team‚ have enjoyed a surge in popularity. During a recent home stand‚ suppose the club offered $5 off the $12 regular price of reserved seats‚ and sales spurted from 3‚200 to 5‚200 tickets per game. A. Derive the function that describes the price/output relation with price expressed as a function of quantity (tickets sold). Also express tickets sold as a function of price
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MBA Program: My Personal Perspective The decision to return to school and pursue my MBA degree came after I after took plenty of time to think long and hard about my future. At one particular point in my life‚ I actually did not know what I wanted to do for a living. I was only concerned about making money and being able to live a comfortable life. To be honest‚ I did not truly have a desire to return to college after so many years of being out of school. However‚ I was not content with working
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EIILM UNIVERSITY‚ SIKKIM TERM END EXAMINATION‚ SEPETEMBER-2012 EXECUTIVE MBA (1 SEM/ 1YEAR) MARKETING MANAGEMENT Time: 3 hours M.Marks:60 Note: - All questions are compulsory. All questions carry equal marks. 1- The market in large town catering to the needs of villages and towns is known as----- a) Local marketb. c) Regional marketc. b) National marketd d) Global market 2- Objective of -------concept is profit through customer satisfactiona
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Introduction Managerial Economics and Business economics are the two terms‚ which‚ at times have been used interchangeably. Of late‚ however‚ the term Managerial Economics has become more popular and seems to displace progressively the term Business Economics. The discovery of managerial economics as a separate course in management studies has been attributed to three major factors: i) The growing complexity of business decision-making processes‚ because of changing market conditions and the globalization
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Name: ________________________ Class: ___________________ Date: 9. December 2009 ID: A Final Exam - Microeconomics General Instructions: Calculators and rulers are allowed. You are not allowed to have any cell phones with you during the exam. That is‚ you may not use your cell phone as a calculator. In fact‚ you may not use any device other than a calculator (scientific calculators are allowed). This is a closed book and closed notes exam.However‚ you may have with you one page (both
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