Paper of Marketing Management IIBM Institute of Business Management 1 IIBM Institute of Business Management Subject Code-B-104 Examination Paper MM.100 Marketing Management Section A: Objective Type (30 marks) ------------------------------------------------- This section consists of Multiple Choices & Short Notes type Questions. ------------------------------------------------- Answer all the Questions. ------------------------------------------------- Part one carries 1 mark each
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1947 June 3 -- the British Government accepted the idea of partition of India. July 18 -- The British Parliament passes the Indian Independence Act. July 19 -- Nawabzada Liaquat Ali Khan (1895-1951) of Muslim League becomes the first Prime Minister. August 14 -- Birth of Pakistan‚ consisting of East Bengal‚ a part of Assam (Sylhet)‚ West Punjab‚ Sind‚ NWFP and Baluchistan. Some 15 million people flee religious persecution‚ Muslim fleeing to East and West Pakistan‚ while Hindus flee to India
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questions Q.No.1 Applying at least five analytical tools in strategic management formulate a suitable E-business strategy for the company. Your proposed strategy should be based on your analysis‚ and supported by evaluation of your proposed approach‚ indicating its suitability for the organisation‚ and also its relation to the company’s business strategy Ans: I want to choose a Business to Customer Business topic for my assignment Business to customer (B2C) business: 1. Introduction:
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MARKETING MANAGEMENT (MB106) – OBJECTIVE TYPE QUESTIONS (ONE SET) MBA I SEMESTER 1. Which of the following is central to any definition of marketing? a. Making a profit b. Making a sale c. Demand management d. Transactions e. Customer relationships 2. Introducing new products to existing markets is an example of: a. conglomerate diversification b. vertical diversification c. horizontal diversification d. concentric diversification 3. When a company acquires a supplier through an acquisition
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Marketing Channel Management End-Semester Examination Time 2 Hours Maximum Marks – 50 Instructions: 1. Please answer the questions in the order that they have been asked 2. Please start each section on a new page. 3. Please write clearly and neatly. Marks will be penalized for bad writing. 4. Cross out any unwritten pages in the answer sheet. 5. Calculators are allowed to be used during the exam. Section A 5 X 2 Marks = 10 Marks This section consists of
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Chapter 10 Brand extensions Good or Bad: Brand extensions are a good business growth strategy as it allows the company to organically grow revenue. However‚ extensions must be carefully evaluated and chosen to ensure that the related affect is what is expected. For example‚ the company needs to make sure that any extension to the brand supports those brand elements or attributes that customers associate with the brand. Any product extensions that conflict‚ deteriorate or dilute the brand
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National Institute of Business Management Ist Floor‚ Swathandrya Samara Smrithi Bhavan‚ Nandavanam Road Palayam P.O. Trivandrum – 695 033 E-mail: admin@nibmglobal.com 0471- 4014294‚ 4014298 Assignments and Case Study Projects of One Year Executive MBA Semester - II 1. Students are requested to go through the instructions carefully. 2. The Assignment is a part of the internal assessment. 3. Marks will be awarded for each Assignment‚ which will be added to the total marks. Assignments carry
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2014-2015 Tentative Semester 1 AP US History Reading Guide Scheduled Reading Sources: Newman‚ John J.‚ and John M. Schmalbach. United States History: Preparing for the Advanced Placement Examination. 3rd ed. Des Moines: Amsco‚ 2015. Web. Tindall‚ George‚ and David Shi. America: A Narrative History. 9th ed. New York‚ NY: W.W. Norton & Company‚ 2013. Zinn‚ Howard. A People’s History of the United States. New York: HarperCollins‚ 2005. Web. Unit One Unit One Essential Questions 1. What role does
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PGDHSMN/ PGDIB/ PGDISMN/ PGDMMN/ PGDOMN/ PGDPMN/ PGDROMN/ PGDSCMN/ PGDTQMN – SEM 1 MB0050 RESEARCH METHODOLOGY B1700 4 60 Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme. Questions Q.No 1 Marks Total Marks How would you distinguish between a management decision problem and a management research problem? Do all decision problems require research? Explain and illustrate
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intriguing classes University of San Diego offers into a mere eight semesters? Before‚ I believed my path at USD was unwavering. Now‚ I still know I will never major in any subject held in Shiley‚ but stepping foot in that building will not immediately kill my GPA. I plan to major in Communications‚ but now‚ I see a possibility of adding a minor or two. When classes began‚ I planned to major in Communications and possibly minor in Marketing. But after paging through the catalog‚ I realized I highlighted
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